Chris Boshier

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Everything you've ever wanted to know about marketing buzzwords (but were afraid to ask)

The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as …

Vinod Khosla predicts AI will replace human oncologists

While much of the conversation around AI and jobs is focused on widespread job losses in sectors like trucking, venture capitalist and Sun Microsystems cofounder Vinod Khosla thinks that there’s a high-paying job on the chopping block: oncology.<p>“I can’t imagine why a human oncologist would add …

Medium – Read, write and share stories that matter

What Deep Blue Tells Us About AI in 2017 | Backchannel

<b>The room where it happened</b> was decked out like a faux study—a place where a couple of friends might engage in a friendly game of chess. But the …

Artificial Intelligence

Five ways AI is shaping the future of e-commerce

AI is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. AI is …

Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social

There’s an old adage about the weather that’s gospel for mountaineers and meteorologists alike: There’s no such thing as good or bad weather. All we …

Design Thinking vs Design Sprints, what’s the difference?

What is Design Thinking?<p>“<i>Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of</i> …

Design

5 Eye-Opening Facts About Display Advertising

Display advertising is the oldest form of advertising on theThe post 5 Eye-Opening Facts About Display Advertising appeared first on iamwire.

Redirecting

Brands Recognize Realities of the Customer Journey

The store experience is a significant focus for retailers, which are looking to leverage digital tools and technologies to make in-store shopping …

Customer Experience

The Most Up-to-Date Social Media Image Size Guide

Did you know that 73% of B2C content creators said that “creating more visual content” was their top priority for 2017?Having consistent branding …

How to Write Data-Driven Content: A Step-by-Step Guide

Honest question: <i>Why do you read this blog?</i>I’m not usually a betting man, but I’d wager that you read it because of the amount of research, advice, …

81 Captivating Travel Photographs From Around the World

Check out top travel contest photos and get inspired to join the 2018 Travel Photographer of the Year contest.<p>Awe-inspiring landscapes, towering cities, and unforgettable cultural moments are some of the scenes entered to the 2016 National Geographic Travel Photographer of the Year contest. Curious …

The global state of the internet in April 2017

These numbers all support the fact that connected media and devices are now an integral part of daily life for <i>most</i> people around the world. In particular, smartphones have brought connectivity to more than half of the world’s population, so it’s time for businesses, NGOs, and governments everywhere …

Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask

Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions. Perhaps you've found yourself nodding along in a …

Will the Bubble Burst? Ask Your Cabbie

There are too many headlines and articles about bubbles, market crashes, negative interest rates and venture-backed unicorns. Why write one more? Because I believe there is a much more pragmatic way to evaluate what you are reading from all the “experts.”<p>Experts armed with mountains of data and …

Stock Markets

Five brands that got social media right in 2015

From Lexus offering 100 different ads on Facebook to Clash of Clans’ video storytelling, here are some of the best social media campaigns from 2015<p>It was the year social media marketing finally started to grow up. In 2015 advertisers began switching serious percentages of their total media …

Advertising

New Facebook video tab will track the performance of posted movies

Facebook admins already know that video is a big traffic booster. But it’s hard to quantify.<p>Now, Facebook has announced a new videos tab in its Page Insights that will give video publishers a better sense of how well videos are actually resonating with viewers at any given time.<p>A blog post by …

How Does Your Camera's Sensor Size Affect Your Photographs?

Camera sensors come in different form factors nowadays, ranging from medium format, to Micro Four Thirds, and even smaller in the point-and-shoot …

Is Programmatic Advertising the Future of Marketing?

Nicholas Blechman for HBR<p>It’s been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of <i>Wired Magazine</i>, and it asked, “Have you ever clicked your mouse right HERE?” An arrow pointed to an ominous-sounding prediction, which was spelled …

Mobile Devices

The Best Digital Strategists Don’t Think in Terms of Either/Or

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the …

Innovation

The science behind viral content

For digital marketers and online content providers, creating viral content is the ultimate win. When a single piece of content gets 100,000 views, that’s 100,000 potential converts for your brand. Sounds impossible? Other people do it, and you can too – the key is to understand the science behind …

Before & After: 4 Slide Makeover Tips

At Ethos3, we love presentations. So, we find it especially fun to experiment with new or existing content to see how much value we can add with a facelift. This past week we decided to grab a few decks and play. The end result: a series of four beautiful Before/After pieces with a few presentation …

Infographics

Twitter makes it easier for strangers to send direct messages

Twitter is expanding its popular direct message feature to allow users to receive messages from other users regardless if they follow each other. The move is part of its ongoing effort to try to boost user growth as pressure from Wall Street investors continues.<p>Twitter said Monday its direct …

Social Media

The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in …

Advertising Industry

Google Makes it Easier to Search on Your Phone

It’s hard enough to conduct a Web search on a smartphone without the results being at best, irrelevant or at worst, indecipherable. But so often they are both.<p>Today, Google announced that it is rolling out a fix to improve how people view mobile search results. Specifically, it is updating the …

Increasing the Organic Reach of Branded Content

REACH: the term used to express the total percentage of a target audience who are exposed to a brand message at least once throughout a campaign …

The Complete Social Media Post Checklist

<i>This post originally appeared on the Buffer blog.</i><p>Before you hit the Publish button or send an update to the queue, what do you do?<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>Quite often, I find myself publishing instinctively and …