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Your Step By Step Content Marketing Strategy

Since content marketing is still a relatively new methodology – at least when we’re talking about digital marketing – it should come as no surprise that one of the most common searches associated with it is “content marketing strategy”. Just look at this suggested search provided by Google.<p>It’s …

Marketing

Easy Tips On How To Create A Brand Position For Your Product Or Service

<i>How to create a lasting perception about your brand that makes you stand out from the competition.</i><p>There’s a lot of wisdom behind the phrase, “Out of mind, out of business.”<p>Marketing experts Al Ries and Jack Trout penned it in their classic book, “Positioning: The Battle for Your Mind.”<p>If your …

“Get them to say no”: Expert lessons in influence from the most persuasive professions on earth

“You must trust and believe in people or life becomes impossible.” Russian playwright Anton Chekov might have been right that we can’t go it alone, but we’re also right to be skeptical of others.<p>The great skills required of a con artist, politician, or salesperson are also the skills of great …

8 Ways to Be More Productive Everyday

A productive man tackling his tasks | Source: iStock<p>You want to be a more productive person, but you just can’t seem to motivate yourself to do so. …

​What does it take to be an innovative CMO?

Innovation has become one of marketing’s biggest buzzwords, but what does it really mean for a CMO to be innovative?<p>We talk to a host of marketing, …

MVPM: Minimum Viable Product Manager

You’ve probably seen this diagram before. It elegantly shows that product management is the intersection of a diverse skill set.<p>Its simplicity has …

How to Make Your Body Speak the Language of Success

Set yourself up for success by using nonverbal communication to your advantage.<p>Research shows that 60 to 90 percent of our communication with others is nonverbal, which means the body language we use is extremely important.<p>In addition, it's especially important to make a good first impression. Why? …

5 Facebook tricks you never knew existed

Most of us have a love-hate relationship with Facebook. Sure, it’s an easy way to keep in touch with family and friends, but it’s also a major time drain and privacy killer.<p>There is more to Facebook than status updates, photos and comments. Here are five little-known Facebook chills and thrills.<p><b>1.</b> …

Stakeholder analysis enables effective risk management

There are an almost unlimited sources of input into the risk identification process. Assumptions analysis, expert knowledge, constraint, …

5 Incredibly Effective Ways to Work Smarter, Not Harder

Small changes. Big results.<p>Regular readers know I definitely believe in the power of hard work. As Jimmy Spithill, skipper of Team Oracle USA, says, "Rarely have I seen a situation where doing less than the other guy is a good strategy."<p>But we can all work smarter, too. And clearly we all want to, …

Time Management

5 iPad Apps for the Productive 21st Century Student

When I was at school, I struggled badly with random, un-filed bits of paper, leaky ink cartridges in my Parker Pen and terrible hand writing (as well as chronic laziness and an addiction to Cricket). I’m sure this approach to my organisation affected my school work. If I would have grown up in the …