Coky

18 Flips | 3 Magazines | 1 Like | 1 Following | @choox | Keep up with Coky on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Coky”

Can You Be a Great Leader Without Technical Expertise?

There is a broad assumption in society and in education that the skills you need to be a leader are more or less transferable. If you can inspire and motivate people in one arena, you should be able to apply those skills to do the same in another venue.<p>But recent research is rightly challenging …

Digital Disruption

OVERVIEW<p>Whether it’s business strategy, technology strategy or operations strategy, we drive value, shape new businesses and design operating models …

Technology

24 Must-Have Tools for Running a Growing Company Today

According to data gathered by Siftery, a tool that tracks and suggests software used by businesses, top companies today use an average of 37 different tools or software platforms to run their day-to-day operations.<p>Whoa!<p>That is an amazing fact to consider, especially when compared to how few tools …

Customers

Ask Your Employees These Questions. They Will Thank You

How can leaders help employees find meaning at work?<p>Organizations spend considerable resources on corporate values and mission statements, but even the most inspiring of these — from Volvo’s commitment to safety to Facebook’s desire to connect people — tend to fade into the background during the …

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

What’s working for you on social media these days?<p>One of our goals at Buffer is to always be iterating and experimenting with what we do on social …

Social Media

The 4 Biggest Mistakes Businesses Make With Their Facebook Ads

It's a social platform, not a merchant platform.<p>In the past few years, much shorter than most people realize, Facebook advertising has gone from a new way to spend advertising dollars, to being the single most effective entry point to the world of digital marketing.<p>If a small business wants to move …

5 Things You Need to be Doing to Increase Your Social Media Presence

Social media marketing is perhaps one of the simplest and most accessible forms of marketing you will come across. That said, it also has its own set …

B2B Salespeople Need to Act More Like Travel Agents

Having more information doesn’t always make it easier to decide. Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. Fast forward to today. According to the travel and …

The Right Way to Start a Meeting

We all know there’s a price to pay for a making bad first impression: A limp handshake conveys low confidence; a wrinkled suit makes you seem lazy; oversharing comes across as emotional instability. But do you ever think about the first impression your meetings make? Frequently restarting meetings …

Great Companies Obsess Over Productivity, Not Efficiency

Business leaders often think of “efficiency” and “productivity” as synonyms, two sides of the same coin.<p>When it comes to strategy, however, efficiency and productivity are very different. At a time when so many companies are starved for growth, senior leaders must bring a productivity mindset to …

What Great Managers Do

Exceptional managers find and capitalize on their employees' unique strengths. Learn how they do it with this 6 minute video slide deck. Download a customizable version in Subscriber Exclusives.

What the World’s Best CEOs Have in Common

Long-term thinking, short-term savvy, and relentless focus on employees.<p>Download this podcast<p>SARAH GREEN CARMICHAEL: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green Carmichael.<p>Chief Executive Officer, CEO– it’s a term that carries a lot of weight in our minds because in …

The New B2B Sales Imperative

Most B2B sellers think their customers are in the driver’s seat—empowered, armed to the teeth with information, and so clear about their needs that they don’t bother to engage with suppliers until late in the process, when their purchase decision is all but complete.<p>Customers don’t see it that way. …

Customers

How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too …

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

Lee Odden will make a case for influencer marketing during his session at the B2B Marketing Exchange. His company, TopRank Marketing, just released …

Marketing

Influence 2.0 – The Future of Influencer Marketing Research Report 2017

What does “influencer marketing” mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a …

Marketers Begin To View Influencer Relationships As Strategic

Influencer marketing gained substantial momentum among marketers in 2016. But for all its potential, there are also significant challenges. With pure …

Public Relations

Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have …