Kim Wong

14 Flips | 2 Magazines | @chirish29 | Keep up with Kim Wong on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kim Wong”

Fed Ex Corp. Strategy


Rebranding FedEx - Branding the Right Way

As a follow-up to my <i>Rebranding Essentials</i> series, I thought it would be a good time to focus on an example of a great rebranding initiative from a …

Graphic Design

Sub-brand Logotype Do and Don’t

Do use the original electronic files.<p>Don’t re-create the logotype using a font. It will be difficult to match the official specifications.<p>Do pair …

Boston University

Brand Strategy: Sub-Brand Creation

Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Carla, a Senior Marketer from Kansas City, Kansas asks …

Brand Architecture Basics: What Is a Sub-Brand?

[Update: The best practices in Brand Architecture: What Is a Sub-Brand can now be found in our free brand architecture ebook, How to Organize Your …

Ford Fusion


<b>Cuzco</b> (also "Cusco", or "Qosqo" in Quechua), located in the Southern Sierras is a fascinating city that was the capital of the Inca Empire. Cuzco is …


Citibank Willingly Gives Coveted Brand Space

Citibank gave up a theme line that was important and meaningful for a trite and self-consumed tag line "City never sleeps." It is a lesson in what …