chinszeming

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I really love you guys - 關於主播、新創圈、和直播血淚

<b>作者為 路怡珍 ,新聞主播。YahooTV《科技敲敲門》主持人兼製作人。專注報導科技發展與新創領域。路怡珍長期擔任兩岸科技論壇雙語主持,為 2015、2014 TechCrunch 北京峰會主持人。台灣大學政治系畢業,美國哈佛大學及史丹佛大學交換生。請聯繫 [[email protected]]</b><p>以為 …

8 個新創公司不適合做行程規劃的原因

photo credit: Moyan Brenn<p>本文原刊於「旅遊嘴」,作者為「Niceday 玩體驗」共同創辦人吳建良。Niceday 前身為 Yourfix 行程規劃服務,可惜後者並未在市場取得成功,本文為他從過往經驗分析為何新創公司並不適合做旅遊規劃的原因。<p>自己創立過行程規劃網站,而我們失敗了 …

Yahoo 奇摩走出舒適圈,四大策略打造讓年輕人發光的舞台

Marissa Mayer 接管 Yahoo 之後喊出 2014 行動年的口號,我們也已看到美國行動部門的確做得有聲有色,營收貢獻度排名全球第二的台灣,勢必也得跟上 Yahoo 全球總部的腳步。今天台灣 Yahoo 奇摩董事總經理王興上任後首度公開與媒體分享發展策略,強調將致力於運用巧數據 (Sma …

Google's 17 Percent Growth In Click Volume Is Lowest Since 2010

In Google's Q3 earnings report, released yesterday, another round of big revenue gains weren't enough to meet analysts' expectations. Google's …

品味:西施效顰,IKEA 拍極搞笑蘋果風影片

歡迎來到每週五的「品味」專欄,在這裡,我分享我看到的種種美好<p>IKEA 為了推廣 2015 年的「新產品」,為它拍攝了蘋果風形象影片,非常搞笑,也在網路上獲得極大的分享與好評,請欣賞:<p>這個影片在好多個層次上都幽默至極。<p>首先,IKEA …

Are 90 Percent of Companies Wasting Their Money on Content Marketing?

That's a bold question, but not unreasonable. Here's why:<p>In a study by Contently, 90% of companies are not confident in their ability to measure the …

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

This story originally appeared on Buffer<p>Where do blog post ideas come from? This one came from someone else’s headline.<p>We are constantly inspired by the amazing work of others, and we owe a lot to the deep thinking and amazing resources that are readily available within the industry.<p>How can we get …

Infographics

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

我的夢幻產品設計課程

▲ Julie Zhuo(照片來源:Silverisdead)<p>曾經發表過多篇關於 管理 、設計和 產品團隊運作 相關文章的 Facebook 產品設計總監 Julie Zhuo,最近發表了一篇文章 〈My Dream Design Curriculum〉,談到 Facebook 前陣子為設計實習生們 …

淺談:實時競價廣告RTB產業到底有多夯

作者簡介: 林毅祥 (TK) 現任 ADPartner CEO,於 2012 年引進 facebook sPMD 服務, 於 2013 年開始與國外廠商合作開發需求方廣告平台 (DSP) 廣告平台:ALL X,目前已將大陸的主流媒體串接於平台之中, 成為少數可以在台灣直接下大陸廣告的 DSP。公司使 …

Lee Odden on Defining High-Quality Content, The Future of SEO & More [Interview]

<b>In the latest installment of Scripted.com‘s Content Influencer series, Lee Odden talks about how to use thought leadership to fuel a successful</b> …

Marketing

Marketers should leverage neuroscience to better understand the mobile consumer: report

Digging deeper into understanding what consumers feel and care about during the mobile purchase cycle is crucial in developing mobile user …