Marketing and Social Media

Most recent stories in Marketing and Social Media

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  Ching Yu Tan

  

  The Art Of Brandalism

  brandingstrategyinsider.com - Paul Bailey

  There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the motives …

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  Ching Yu Tan

  

  The Web3 shift: How advertisers can survive and win

  Ad Age - Donny Dvorin.

  This content is created by an Ad Age Publishing Partner. Find out more about this program.

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  Ching Yu Tan

  

  Storyboard

  Snap Lays off 20% of Workforce, Shutters Projects

  

  Curated byThe Tech Desk

  The Snapchat app maker faces declining sales and in order to reduce costs, the company turned to slashing jobs and cutting back on its work. Thousands of Snap's more than 6,400 employees have been let go. In addition, its recently announced Pixy camera drone has been canceled, along with its Originals video programming and two big features that Snap acquired by way of acquisitions. Read more about the state of Snap and why some employees aren't happy with CEO Evan Spiegel's response.

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  Ching Yu Tan

  

  How to Get Started with Purpose-Driven Marketing

  moz.com - Rebekah Conway

  Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands …

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  Ching Yu Tan

  

  Knowing What Should Change and What Should Never Change

  brandingmag.com - Maureen Maldari

  The most finely tuned skill in advertising…and life. In this ever-shifting world, it is deliciously tempting to change everything all the time. Human …

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  Ching Yu Tan

  

  The Most Consistent Aspect of a Brand Is Consistency

  brandingmag.com - Kaushik Saha

  As humans, we are inherently programmed with something called the ‘context-dependent memory’ syndrome, which means that we tend to forget something …