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Don't strike out with your social media pitch

Hitting a home run with your pitches takes practice, but you have to start somewhere. Here are my best tips for pitching journalists, myself included.

Don't send what's called Twitter spam. Some people are unfamiliar with the term and take great offense to being lumped in with spammers. When you …

Social Media

“Published caption from 1985: "He's only 18 years old, but John Cusack is poised for stardom. Richard Christiansen (Tribune critic) talks…”

“Henry Ives Cobb's Federal Building, built between 1895 and 1905, under demolition in 1965. The new Federal Building is in the background.…”

“Phyllis Jones enjoys the sun, music and roller skating with her dog, Lugur Ali, near Ohio Street and Lake Michigan in April 1982. Photo by…”

“More Maxwell Street for you bargain shoppers: A springtime crowd shops at Maxwell and Halsted streets at the market, early 1920s. Note the…”

“Pedestrians struggle against heavy winds on Chestnut Street in April 1983. Photo by Carl Hugare #chicagoweather #bracing #windycity #1980s”

Live streaming: The next big thing in social media

Just when you got used to all that tweeting, liking, +1ing, Instagramming, and pinning, now there's a new thing you should look into: Live streaming.

Let me clarify. Live streaming, which means broadcasting in real time, isn't new. In fact, it has been around since the '90s. But only very recently …

Social Media

“Workers at the Pullman-Standard Car Manufacturing Co. in 1942. #pullman #americanindustry #forgeahead #1940s”

“Mod Squad? Pedestrians with purpose at Madison and Wacker April 16, 1976. Photo by Carl Hugare #wacker #1970s #spring #walkingthewalk”

“The John Hancock building below the fog in March 1979. The Downtown Records building, 921 N. Rush St., was a vinyl enthusiast's dream--open…”

“Sha Na Na performs at a 2-day rock festival called Chicago Jam, held at Comiskey Park in August 1979. Photo by Armando Villa #comiskey…”

“A young man take a leap of faith over a large puddle at Dearborn and Division streets in March 1978. Photo by Carl Hugare #puddlejumper…”

“Original caption from March 1929: "The Cubs emerge from their hibernation and go into spring training at Avalon on Catalina Island (Ca.).…”

“Joseph Glassman outside Esquire Joe's Jacket Shop, his Maxwell Street establishment, in May 1970. #maxwellmemories #esquirejoe…”

“Opening Day of the 1966 Chicago White Sox season at Comiskey Park. #chisox #southside #comiskey #1960s #openingday”

“The John Hancock building stands head and shoulders above the rest of the fog-shrouded skyline in May 1969. Photo by Ray Foster #hancock…”

“White Sox fans set up for an overnight wait outside Comiskey Park bleacher gates, waiting for World Series ticket windows to open at 8 a.m.…”

“Chicago Cubs owner William Wrigley Jr. throws out the first ball for Cubs' opening day at Wrigley Field, April 22, 1930. #wrigley…”

“Halloween Martin, radio broadcaster at the mic, circa April 1932. Martin, a DePaul alumna, was regarded at Chicago's first disc jockey.…”

“The charred lead car of a four-car "L" train after flames flashed through it as it traveled south past Howard Street station on Dec. 7,…”

“Jean Kennedy flies the repeal flag in June 1932. #morebeerlesstaxes #prohibition #volsteadact #1930s #chicagobeer #beerhistory @chibeergeeks”

“September 1966: An exuberant entrant in the parade commemorating the 156th anniversary of Mexican independence. Photo by Cy Wolf #1960s…”

“Alice Quast and Betty O'Rourke ride a locomotive down Michigan Avenue in a 1935 parade celebrating Railroad Week. #vintagechicago…”

“Duke the dog leads the Cruz siblings on a chase at the park adjacent to Foster Ave. Beach May 1, 1983. Elmina (left) and her twin Emily…”

“A fan climbs the gate to get into Wrigley Field before the Cubs' home opener, April 14, 1978. Photo by Michael Budrys #openingday #gocubsgo…”

“In the alley off the 2000 block of the West Warren Boulevard on the West Side, energetic youngsters play basketball on March 23, 1978.…”

“Wood from torn down houses burns on Feb. 7, 1956, to make way for the Northwest Expressway (later renamed the Kennedy Expressway) at Kedzie…”

“Opening day festivities at Wrigley Field as the Cubs began their 1933 season on April 12. The Cubs beat the St. Louis Cardinals, 3-0.…”

“Comiskey Park is being cleaned, pressed, and altered in preparation for the White Sox's home opener against Milwaukee in April 1981. Photo…”

“Looking west from Paulina Street, between Ellen and Milwaukee Avenues, across the bulkhead [foreground] from which the subway will emerge…”