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The Starbucks Logo Has A Secret You’ve Never Noticed

Look closely at the Siren. She looks perfect. But by design, she’s not.<p>Her eyes command a warm confidence. Her hair ripples as an ocean wave that laps provocatively over her breasts. As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a …

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine.

The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this …

Marketing

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire …

Marketing

Fashion Trends We're Looking Forward to in 2017

Woooo new year, new season—ergo, new you. What that means is an improved and a very-2017 (and not, ugh, 2016) wardrobe update that hits all of …

10 Digital Marketing Assets You Need To Invest In Today

Saving for most of us was encouraged from an early age.<p>The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot …

Marketing

Two Things Advertising Agencies Need To Prove

A few weeks ago, I published an article explaining how traditional advertising agencies are putting themselves out of business. The reaction was quick and affirming—thousands of people took to social media to share and comment, and Michael Farmer’s book, <i>Madison Avenue Manslaughter</i> temporarily sold …

Advertising Industry

Marketing your Small Business – from Online to In-House | SMALL BUSINESS CEO

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the …

Here's How These 3 Huge Brands Kill It on Social

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2015, eMarketer predicted brands would spend as much as $24 billion on advertising through social media. By 2017, eMarketer estimates that figure will reach $36 billion. A more recent report by Duke University’s Fuqua School of …

Social Media

Literary travel: around the world in 10 must-read books

Ann Morgan spent a year reading a book from every country in the world – 196 in total. Here she picks 10 favourites that vividly evoke the regions they describe<p>• <b>If</b> <b>you’ve read a book with a powerful sense of place or one that inspired you to travel, we’d love to hear about it in the comments below</b><p>In …

Books

5 Things Small Business Owners Need To Do This Second

When you're doing most of the work for your company, you'll sometimes lose focus of what will really get you growing - here's how to avoid that.<p>Running a large company must be annoying, but running a smaller one often makes you miss the trees or the forest depending on the day. You're going up …

11 Vital Books for First-Time Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From 2011 to 2013, I read 197 books. I read about history, physics, science, health, world travel, space exploration, the ocean, fitness and mathematics. I read bestsellers, classics and unknown authors. However, the underlying foundation …

6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The stats are staggering: Nine out of 10 startups fail.<p>But you already knew that.<p>The <i>why</i>, on the other hand, is a lesser-known fact: poor marketing.<p>If there’s one piece of advice every new entrepreneur needs to hear, it’s to avoid …

Marketing

13 Podcasts for Growing Your Business

Podcast pro John Lee Dumas shares his insights on the shows you should be listening to.<p>As podcasts rise in popularity, it's hard to know which ones to spend your precious time with. There are literally hundreds of thousands of business podcasts you can access from your phone at any given moment. I …

100-Plus Awesome Free Things for Salespeople and Marketers

More than 100 hundred free college courses, training videos, e-books, tools, and apps to help you market and sell more successfully.<p>One of Guy Kawasaki's "reality checks" for entrepreneurs is the question "What can we beg, borrow, or lease that we are buying?" However, as evidenced by Kawasaki's …

How to Take Photos with the VSCO Cam App

Mobile phone photography has come a long way in just a few years, and there are now more app choices than ever to help you take the best photos …

Mobile Photography

Simple Roast Chicken with Garlic and Lemon

Preheat the oven to 450ºF with rack in center.<p>Remove the giblets from the chicken then trim the excess fat from around the chicken cavity then rinse …

Savory Slow Cooker Chicken

Place the carrots, onions, potatoes, and peeled garlic cloves in the bottom of a 6-quart slow cooker.<p>Place the chicken on top of the vegetables. Rub …

Roast Chicken Recipes For The Easiest Dinner Ever

How Sweet It Is, Cafe Johnsonia, Feasting at Home, Adventures in Cooking, Foodie Crush<p>Nigella Lawson said it best: "You could probably get through life without knowing how to roast a chicken, but the question is, would you want to?"<p>If you don't wholeheartedly agree with Lawson's sentiment, we're …

Cooking

Top 10 alternative city breaks in Europe

Photograph: Prochasson Frederic/Alamy<p>Musee des Confluences, Lyon.<p>276<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/2/27/1425055405150/b9048c18-9711-4d60-b857-31d33a772037-460x276.jpeg<p>460<p>Photograph: Prochasson Frederic/Alamy<p>Musee des Confluences, …

Top 10

Don’t Get Caught With These Obsolete Digital Marketing Strategies

Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing …

11 Foolproof Ways to Grow Your Small-Business Facebook Following

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your business may have a solid marketing strategy, but are you an effective <i>Facebook marketer</i>?<p>Facebook estimates that it is home to more than 30 million active small-business pages. How will yours get noticed? How do you turn one fan into …

Social Media

How to Get Started With Digital Marketing

Wondering how to build a company presence online? An expert explains how to get started.<p>When business owners start trying to market online, many think a few tweets will build a loyal following. Unfortunately, according to marketing specialist Aaron Agius, to see results you need a strategy. Agius …

Marketing

Top 10 food markets in Europe

Photograph: Wilkes McDermid / ©Wilkes888 Photography/©Wilkes888 Photography<p>Pizza at Born & Raised. Photograph: Wilkes McDermid/Wilkes888 Photography<p>276<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/11/27/1417085098866/17802f8e-0b6f-4614-945a-6cb5cb1a91f2-460x276.jpeg<p>460<p>Photograph: …

Flat UI and Icon Design by Sunbzy

Flat User Interface Design.<p>Look at this nice UI Kit and the flat icon designs by Sunbzy, a Bangkok, Thailand-based graphic, icon, and web designer. …

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