Miyu

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MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads

There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated …

Advertising Industry

YouTube's 10 Most-Shared Ads of March

YouTube's Most-Shared Ads of March<p>1. Wren Clothing: First Kiss<p>2. Save The Children: Most Shocking Second a Day<p>3. CoorDown: Dear Future Mom<p>4. Pepsi …

世界で最も人気のあるメッセージング・アプリ 10 選

先月 Facebook が WhatsApp …

The Cutest Grandma on Instagram Is Battling Cancer With 86,000 Friends

Instagram loves Betty Simpson.<p>The 80-year-old great-grandmother collected more than 86,000 followers after her great-grandson Zach Belden started an …

インモビ、インタラクティブ動画広告プラットフォームを発表

インモビの新しいモバイル動画広告フォーマットは、従来の動画広告と異なり、インタラクティブな機能やユーザーコンテキストを動画に組み合わせることにより、より高いエンゲージメントを可能にする。ブランド広告主は、プリロール型動画広告、フルスクリーンのビデオスティシャル広告(動画インタースティシャル)、クリッ …

Facebook's Paper vs. Flipboard: Comparing Mobile News Apps

"How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app.<p>The app mixes curated …

FBX Is Turning Facebook Into One Of The Biggest Players In The Real-Time Bidding Space

But like with other kinds of ad tech, Facebook Exchange is complicated, and understanding how it works, how it differs from other Facebook ads, and why advertisers would choose FBX inventory is challenging.<p>In a <b>recent report</b> from <b>BI Intelligence</b>, we explore how advertisers purchase ads through FBX, …

Digital Advertising

All-Access Membership

Intelligence

In Media and Creative, This Will Be the Year of Agency Integration

In September, creative powerhouse Wieden & Kennedy won the TurboTax media-buying account, two months after pulling in that brand's creative business. …

Social Big Data: The User Data Collected By Each Of The World's Largest Social Networks — And What It Means

Now, social networks are making significant investments in putting this data to work. If they achieve a firmer grip on users' relationships, interests, and spending habits, social networks will be able to provide their users with personalized content, and advertisers will be able to hyper-target …

Money Back Guarantee

Ads of the World™

2018 Visual Trend: Masculinity Undone<p>Reimagine how men are portrayed in visual communications<p>Highlight<p>Last Meal<p>Creative Agency: Buzzman, Paris, France<p>…

Trends

Top Social Marketing Trends to Watch in 2014

If the Internet revolutionized the notion of commerce in America, then it was the rise of social media that revolutionized how goods and services are …

Facebook Is Blocking Ads From A Bunch Of Dating Sites Until AFTER Valentine's Day

Kyle McGinnis, the CEO of one of the blocked dating sites, says his ads ran for months on Facebook and were only recently bumped from the site.<p>Facebook confirmed the temporary ban on new dating ads to Business Insider, saying users had complained about seeing too many of them:<p>We recently updated …

Freedom of Information

Sources: Yahoo Bought Aviate For $80M

Earlier this week, Yahoo announced that it had acquired Aviate, a startup providing contextually relevant information on Android homescreens, but it didn’t say anything about the acquisition price. Now a source with knowledge of the deal tells me that the acquisition was for $80 million.<p>My source …

Airlock, Facebook’s New A/B Testing Framework, Will Help Improve User Experience On Its Mobile Apps

Facebook has developed a new mobile A/B testing framework, it announced today. In a post on the company’s engineering blog, engineers Ari Grant and Kang Zhang explained that when Facebook switched to native development stacks two years ago, it gave them finer control over many aspects of mobile …

People Are More Freaked Out by Hacking Than Tracking, Survey Finds

When asked to choose which is more important to them, protecting their personal information online or protecting their online behavior, respondents …

Privacy

This Is What Facebook Thinks The Future Of Cookies Look Like

Perhaps the biggest issue he addressed was whether Atlas might eventually link your Facebook account to ad-tracking cookies elsewhere on the web, so that Facebook can better identify users wherever they may be, even when they're not on Facebook.<p>Atlas is the giant ad-serving and measurement business …

The Hunger Games

National Geographic Travel

Google Introduces Do-It-Yourself Street View Maps

A new Google Maps feature lets users create and share their own “street view” paths from photos and location data, opening up the functionality to …

10 U.S. Destinations You Should Visit In 2014

Planning a vacation in the US next year but aren't sure where to go? After all, it's a big place! For the fourth year running, our travel experts have scoured the States to make the decision a bit easier for you.<p>While Lonely Planet's Best in Travel 2014 covers global must-sees, including Chicago …

Emerging ‘It’ Place: Kyrgyzstan

Landlocked, hidden behind the empty steppes of Kazakhstan and western China, and guarded by the dizzying peaks of the Tien Shan and Pamir ranges, <b>Kyrgyzstan</b> backs up its enigmatic reputation with formidable geography.<p>But lately the nation’s veil has begun to lift.<p>With visa restrictions eased and …

Travel Photography

Event-o-Rama: 10 Must-Dos in December

There are some amazing events on tap all over the world, all the time. <b>Here’s a taste of what you can see and do in December:</b><p>Ring in 2014 with thousands of your closest friends for <i>three days</i> at <b>Edinburgh</b>‘s <b>Hogmanay</b> (December 30-January 1). Scotland’s biggest New Year’s party features music, dancing, …

Festivals

The Best Cruises of 2014

The cruise industry has taken a publicity hit in recent years following some high-profile accidents and ship malfunctions. The subsequent media frenzy has left a lot of travelers wondering whether taking a cruise is a smart idea.<p><i>Victoria Herring/ Flickr</i><p>The truth is that now may be the best time to …