Marina

6 Added | 2 Magazines | 1 Like | 5 Following | 1 Follower | @chiarvesio | Keep up with Marina on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marina”

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business …

Top 10

What Airbnb Gets About Culture that Uber Doesn’t

Last week, as Uber battled a media firestorm after a senior executive talked of investigating unfriendly journalists and a company manager actually used its “God View” feature to track the comings and goings of a reporter, Airbnb welcomed more than 1,500 of its most productive providers to its …

How to Make Yourself Work When You Just Don’t Want To

There’s that project you’ve left on the backburner – the one with the deadline that’s growing uncomfortably near. And there’s the client whose phone call you really should return – the one that does nothing but complain and eat up your valuable time. Wait, weren’t you going to try to go to the gym …

Is the Era of Mass Manufacturing Coming to an End?

After two or three centuries during which manufacturing consolidated into larger and larger enterprises, technology is restoring opportunities for the lone craftsman making things at home, with extraordinary consequences for careers and lifestyles. The powerful trends towards making things oneself …

What Still Makes Silicon Valley So Special

Every once in a while, AnnaLee Saxenian, the dean of the School of Information and a professor in the Department of City and Regional Planning at UC Berkeley, will find herself in a meeting where someone decides to explain to her why Silicon Valley has been so spectacularly successful. Her …

Inventing HP in 3D

ONE company you might expect to make three-dimensional (3D) printers is HP, a giant in the world of two-dimensional printing. There are similarities …