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18 Must Have Social Media Marketing Tips for Business

Share<p>You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different …

Navigating Social Media Compliance: Everything You Need to Know in One Comprehensive Toolkit

Share<p>Chances are, if you’re part of a regulated industry, you dedicate significant resources to ensuring social media compliance.<p>But regulatory risks …

Creative Ways to Boost Your Facebook Organic Reach

Share<p>In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. …

8 Simple Ways to Generate Leads With Social Media

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, …

Marketing

How to Write a Tweet to Increase Twitter Engagement

Share<p>A study done by researchers at Cornell University, backed by the National Science Foundation and Google, found that style may trump substance …

8 Ways to Get Likes and Followers on Instagram

Share<p>If there’s one thing on social media that makes everyone happy, it’s getting more likes and more followers.<p>So you’ve created an Instagram …

5 Steps for Successfully Measuring Social Media ROI

By now most companies are realizing the value of having a solid social media strategy, and for many that means spending more and more time and …

Public Relations

Hiring a Data-Driven Marketing Team

<i>Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content.</i><p>The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) 
and new technologies …

Marketing

Mobile Phones Are Changing Retail. Here's How. (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Shoppers have the Internet in their pockets. For store owners, that’s changing the game.<p>Almost half of shoppers admit to having participated in “showrooming,” or going into a retail store to look at a product and then buying a less …

Inside The Facebook-WhatsApp Megadeal: The Courtship, The Secret Meetings, The $19 Billion Poker Game

“Get together?”<p>The subject line of the e-mail was like every other come-on that hit Jan Koum’s in-box in the spring of 2012. He was pounded daily by investors who wanted a piece of his company, WhatsApp. Hatched on his birthday, Feb. 24, 2009, WhatsApp was emerging as a global phenomenon. Some 90 …