Partnerships Marketing

By Cherry London | The Power of Partnerships

NBA & Nike unveil connected jersey

Nike and the National Basketball Association (NBA) has unveiled the Nike NBA Connected Jersey, the first jersey that gives the wearer and all-access …

BMW and Intel add Fiat to self-driving partnership

<i>This story was delivered to BI Intelligence IoT Briefing subscribers. To learn more and subscribe, please click here.</i><p>Fiat Chrysler has joined a self-driving car partnership between Intel and BMW, according to CNBC. Engineers from all three companies will work to improve self-driving systems and …

Fiat Chrysler

Uber to work? NSW Government could partner with the ride-sharing service to 'fill the gaps' of public transport

• <b>Uber are in talks with the NSW Government to subsidise trips to transport hubs</b>• <b><br>Ride-sharing giants will effectively 'fill the gaps' of existing public</b> …

Game and Maplin launch concession partnership

Tech. powered by Retail Week<p>With only one month to go until Tech. powered by Retail Week – Europe’s largest festival of innovation in retail …

Huawei is taking on the mobile giants by investing in partnerships, not advertising

Huawei’s CMO Andrew Garrihy talking at the launch of its ‘From Selfie to Self-Expression’ exhibition at the Saatchi GalleryChinese technology brand …

Innovation

Alzheimer's Research UK ‘The day Shazam forgot’ / Innocean Worldwide UK

Tuesday May 23, 2017 | Leave a comment<p>Having found that only 9% of people believe that dementia concerns younger people, charity Alzheimer’s Research …

Tesco partnership offers boost to 'free-from' brands

Spoon Guru offers its own app, designed for people that either need to or choose to follow diets free from ingredients such as gluten, dairy, nuts …

Tesco

U: Fresh Stories

Advertising Industry

Diageo/Amazon: Diageo and Amazon Team Up on Bartender-Driven Shoppable Film Series

Advertising Industry

Inclusivity at the heart of NatWest/ECB partnership

The bank is placing diversity and inclusion at the centre of a marketing push to promote cricket as a sport for everyone.<p>David Wheldon, chief …

Napoli announce Tinder partnership

Milik has recently returned from a knee injury, and Napoli fans will be able to match with him on Tinder by sending a message to wish him well on his …

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

The campaign, "United against dementia", has its official launch on Monday evening, when a 90 second version of the ad will be shown on both channels …

Walmart steps into sports through arena partnership deal with the Oak View Group

Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. …

Pizza Hut cuts a slice of party culture with Ibiza rocks partnership

Pizza Hut has partnered with the Ibiza Rocks Hotel to tap into the Spanish island’s party culture, as the pizza brand looks to forge deeper ties with …

Manchester City form media partnership with The Open golf championship

The Open has agreed a media partnership with Manchester City as part of its ongoing efforts to leverage the global marketing reach of Premier League …

Recipe box service HelloFresh launches meal kits in Sainsbury’s

Recipe box service HelloFresh is breaking into the retail environment by launching its meal kits in Sainsbury’s.<p>The company will introduce £10 meal …

Guinness has just launched a menswear collab with Blood Brother

You'll talk to some of the most interesting, random people you'll ever meet in the pub on a Friday night - so it makes sense for a brand like …

Manchester United team up with Stonewall

<b>English soccer giants Manchester United have announced a partnership with Stonewall, the leading lesbian, gay, bisexual and transgender (LGBT)</b> …

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

Undoubtedly, what draws people to Disney's "Beauty and the Beast" is the unlikely romance between Belle and the enchanted prince, watching it unfold …

Wild At Heart | Oasis

was £46.00 £36.80<p>More Colours Available<p>More Colours Available<p>More Colours Available<p>was £20.00 £10.00<p>More Colours Available<p>was £46.00 £36.80<p>More …

Heineken renews as Rugby World Cup partner

<b>Heineken and World Rugby have renewed their partnership, extending their long-running deal to make the beer brand a worldwide partner of Rugby World</b> …

Fantasy agreement for Juventus

Sports Pro Media strongly believe in protecting the confidentiality and security of information we collect about individuals. The material below …

Force India add fashion partner for new season

The team will be wearing supplied clothing to and from races.

Privacy

Amex/Uber partnership for a new generation

American Express today announced, arguably,<b> the most significant overhaul of its flagship Platinum charge card since it was launched in 1984</b>. The …

Uber

Paramount and Tumblr team up for Paris Fashion Week event

The Tumblr and Paramount Pictures event will take the form of an exhibition, which promises to bring together the worlds of film, fashion and …

Allianz expands sports sponsorship strategy with Formula E partnership

Allianz has partnered with Formula E in a sponsorship agreement which will see the financial services company take on the naming rights to the …

Pandora partners with A Million Ads to bring dynamic capabilities to audio marketplace

Pandora continues to expand and change its business model, and today the streaming audio and internet radio company has announced an exclusive …

Visa, Bosch and Indiegogo debut IBM Watson IoT partnerships

At the inauguration of the Watson IoT HQ in Munich, IBM customers announced a swathe of new partnerships to bring IoT tech to market

Internet of Things