Yock Fung

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Marketing automation for sales: CallidusCloud inserts 'mini-Hootsuite' into Gmail

CallidusCloud is an odd duck.<p>In a crowded market of point solutions around marketing automation, CRM, or sales enablement, and an even more imposing world of marketing clouds from the likes of Adobe, Salesforce, Oracle, and IBM, CallidusCloud stands apart — maybe even aloof.<p>So it makes sense, I …

6 Actionable Steps to Modernize Your CRM

Kate Leggett, VP and Principal Analyst at Forrester Research and Martin Schneider, Head of Product Evangelism at SugarCRM recently delivered an …

How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel

Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All that money …

Adobe and SAP Team Up to Deliver Insight-Driven Marketing for Enterprise Customers | SAP News Center

<b>WALLDORF and SALT LAKE CITY —</b> SAP AG and Adobe today announced a global reseller agreement targeted at digital marketing and omni-channel commerce …

Customer Experience

New tips, trends, and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps

Trail of the Month<p>WEBCASTS<p>Exclusive Leadership Webcast Series<p>BLOG SERIES<p>Real Trailblazer Stories to Inspire You<p>May 02, 2018 By Jody Kohner<p>Last fall, …