Corleen Heidgerken

225 Flips | 7 Magazines | 20 Likes | 2 Following | 7 Followers | @cheidgerken | Keep up with Corleen Heidgerken on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Corleen Heidgerken”

A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.

Recently, I caught up with two great entrepreneurs/CEOs, both doing a few million in ARR and growing quickly. Doing well.<p>Both had a roughly similar …

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish …

Product Management

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

I’ve got a pet peeve to share with you.If you’ve been following along with the growth of the <i>Lean Startup</i> and other experimental methods, you’ve …

Google Forms vs. SurveyMonkey: Which Survey Tool Is Right for You?

When you want to create a simple survey, you can find a variety of online options. Some, like Google Surveys, provide great features. But many come …

Account Suspended

The Evolution of Modern Product Discovery

Product management is evolving quickly.The days of gathering requirements from business stakeholders and documenting them in long product …

10 Ways to Make the Sales Team Love Your Product

Easy to Sell<p>“What makes a product easy to sell?”<p>1. <b>It’s easy to identify buyers and users with a recurring need.</b> Know the target customer and the …

Concierge vs. Wizard of Oz Test

There are two lean startup methods that are often confused with one another. As a result, they're often misused: Wizard of Oz and ConciergeThe post …

Report templates for fewer status meetings

In my previous post, I described a way to think about our internal product communications, and how that can help us optimize our time and make us …

Project Management

Stop Validating & Start Co-Creating

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app.They’ve conducted customer …

“Think Different” is Bad Advice

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and …

Good Behavioral Product Manager, Bad Behavioral Product Manager

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the …

Daily Research News Online no. 25627 - CX Partnership for Kantar TNS and Qualtrics

CX Partnership for Kantar TNS and Qualtrics<p><i>January 22 2018</i><p>Kantar TNS has formed a global partnership with experience management specialist Qualtrics, …

Daily Research News Online no. 25626 - Consortium to Steer Toluna's 'New Category'

Consortium to Steer Toluna's 'New Category'<p><i>January 22 2018</i><p>Holding company ITWP, which owns Toluna and Harris Interactive Europe, has launched the …

Review 2017: trends impacting research | Feature

As part of our series looking back on the past 12 months, we spoke to research industry individuals to get their thoughts on the trends that have had …

Innovation

Daily Research News Online no. 25315 - Toluna Aims to Define and Lead 'Insights on Demand'

Walmart signs up FocusVision’s Decipher

US – Market research technology company, FocusVision, has been appointed as a key research provider for US retail chain, Walmart.<p>FocusVision said its …

Key takeaways from the MRS Customer Summit

Brands including Disney, Lloyds Banking Group, Durex and Trinity Mirror gathered to discuss how changing consumer expectations are impacting their …

How to develop an Innovator’s Mindset in the established Enterprise

<i>7 principles to free our minds from perfect execution fallacy</i><p>True innovation — the journey of creating and distributing outstanding new-to-the-world …

Innovation

I hate MVPs. So do your customers. Make it SLC instead.

Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to …

The “Goldilocks Experience” of developing a foundational research framework — finding a practice…

The “Goldilocks Experience” of developing a foundational research framework — finding a practice that’s “just right”<p>Or: How I combined Personas, …

SaaS product management explained by 6 product managers

The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage <i>only</i> traditional, …

I’m Sorry, But Those Are Vanity Metrics

After three decades of leading data teams at companies like LiveOps, Netscape and ReadyForce, Looker founder and CTO Lloyd Tabb's biggest learning …

SaaS Pricing – How to Stay Ahead of the Curve

Recently I took part in a think tank for a SaaS product group that was struggling with pricing issues. The issue at hand was that the product team …

Consulting firms muscle in on media planning in transparency fallout

Management consultancies are turning the trust problem between advertisers and their media agencies into an opportunity to muscle in on the number of …

11 Ways I Visualize Product Development Work

…sharing some drawings and notes from a whiteboard training today.<p>Excuse spelling… its been a long day in the trenches!<p>The topic was <b>useful artifacts</b> …

The AI Hierarchy of Needs

As is usually the case with fast-advancing technologies, AI has inspired massive FOMO , FUD and feuds. Some of it is deserved, some of it not — but …

Machine Learning

Why Founders Shouldn’t Be Product Managers (At Least Not for Long)

Product Management<p>Entrepreneurship<p>Why Founders Shouldn’t Be Product Managers (At Least Not for Long)<p>by <b>Maddy Kirsch, Marketing at ProductPlan</b><p>It must …

Product Management

5 Game-changing eCommerce Trends Dominating 2017

It is clear that 2017 will be one of the most innovative years for eCommerce, and by implementing the latest technology, you’ll be able to keep up …