Matt Sta. Maria

18 Flips | 2 Magazines | 11 Likes | 1 Follower | @cheesecakehime | Keep up with Matt Sta. Maria on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matt Sta. Maria”

Starbucks, Brand Predictability, and Knowing Your Audience

People avoid the unknown. It’s a primal instinct, a survival mechanism we developed long ago. If you ask a behavioral economist, a developmental …

Marketing

The 3 Ways Entrepreneurs Fail at Personal Branding

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand for and the value you bring. But too many entrepreneurs fall short, either ignoring …

How To Build a Brand Strategy: Essence

Are you struggling to build your brand strategy and rise above the noise of competition? Do you consistently see other business owners consistently …

The Top Video Games Of 2015

It’s very difficult to pick a top 10 list for upcoming video games.<p>2015 is filled with interesting and exciting titles, from PC and new-gen exclusives, to cross-platform entries, and from sequels to brand-new IPs.<p>In this post we’ll take a look at a bunch of these, and we’ll do so in alphabetical …

Waterproof Bags | By Overboard

Overboard are leaders in making waterproof bags and cases, if you are into water sports or outdoor adventures you should check out their collection. …

Welded Waterproof Rolltop Bags by Chrome Industries by Gessato

New from Chrome Industries, the Knurled Welded Waterproof Rolltop bags are designed for camping, adventure biking, and all-weather commuting. The …

Durable, Modular Bags from Unit Portables

Unit Portables makes bags for those truly looking for form and function, and the latest range from the Stockholm collective—unveiled today, 22 September—does not disappoint in either area. With sleek lines and an almost military aesthetic, the new collection includes a laptop bag, backpack and …

Shop | Products Reviews

The Hundreds 2014 Winter Tarpaulin Bag Collection

The Hundreds has unveiled a lineup of waterproof bags made from Tarpaulin — a strong, flexible<p>The Hundreds has unveiled a lineup of waterproof bags made from Tarpaulin — a strong, flexible material treated with urethane, giving it water-resistant properties — just in time for the damp winter …

The One Accessory To Bring On Your Beach Vacation

When it comes to a getaway affair, even if just for a day, we’re creatures of habit in the overpacking department. Leaving home with a jam-packed …

Shop | Products Reviews

mavari is a versatile, waterproof cloak that transforms into a backpack

<b>mavari is a versatile, waterproof cloak that transforms into a backpack</b><br>all images courtesy of mavari<p><b>the design of the ‘mavari‘ cloak considers a</b> …