Chris

115 Flips | 2 Magazines | 20 Following | 11 Followers | @chboorman | Keep up with Chris on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris”

3 Reasons Your Marketing Needs A Better Design Focus

<i>This post originally appeared on the Crew blog.</i><p>I’m a marketing consultant.<p>Hard Fork?Hard Fork.HARD FORK<p>Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to reply, “No.”<p>“What?”<p>Why would I say no? Why would I push someone away who is trying …

IoT Report: How Internet of Things technology is now reaching mainstream companies and consumers

<i>This is a preview of the Internet of Things (2018) research report from Business Insider Intelligence. To learn more about the IoT ecosystem, tech trends and industry forecasts, click here.</i><p>The Internet of Things (IoT) is transforming how companies and consumers go about their days around the world. …

Big software discovers little gadgets: What I learned at Oracle’s OpenWorld

I dropped in on Oracle OpenWorld earlier this month, a lonely mobile analyst in a sea of big iron and ERP. Given the balance of Oracle’s revenues, I …

How to Transform from a Digital Laggard to a Digital Leader

These days it is clear to see that the value of data is priceless. The explosion of mobile, social, cloud computing, apps and data has led to unprecedented levels of business process complexity, requiring digital savvy leaders to be informed and adaptable to a new set of consumer research and …

The Dead Zones: When Not to Post on Social Media

The Dead Zones: When Not to Post on Social Media infographic from SumAll takes a look at the the worst times to post content on social media.<p><i>Now that</i> …

Which Social Media Accounts Really Matter and Why

This story originally appeared on KISSmetrics<p>I think social media is really important. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is <i>which social media sites a business or individual should be on.</i><p>If you read this …

Apple's crackdown on incentivizing app installs means marketers need new tricks

Following the initial buzz surrounding Apple’s WWDC event earlier this month, brands and mobile agencies are starting to come to terms with the impact Apple’s significant app store changes could have on them.<p>One of the biggest questions the new developments give way to surrounds the future of …

Google’s Push Past Search

<b>Editor’s note:</b> <i>Peter Yared is the CTO/CIO at CBS Interactive.</i><p>As a recent analysis indicated, Google’s traditional search is not working on mobile as well as it did on the desktop web. Sifting through organic search results on a mobile device is a sub-optimal experience, especially when compared to …

Hybrid Storage Provider Egnyte Turns To Google’s Cloud To House Future Customer Data

Egnyte, a company that sells a hybrid storage solution that includes a cloud-based component, is turning to another provider to help house its growing set of customer data: Google.<p>Why might a cloud company turn to another cloud provider to host its data? Google, through its Google Ventures arm, is …

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More

Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing …

Get the Most From One Blog Post: 21 Advanced Content Tips

Variety is the spice of life … and digital marketing?<p>Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to …

7 Ways to Use SlideShare for Your Business

If you <b>choose a popular topic related to your business</b> and <b>design an appealing (and useful) presentation</b> to upload to SlideShare, you’re very likely to …

Social Media Insights | Sprout Social

Featured Article<p>How to Master Facebook Ad Targeting & Zero-In on Your Audience<p>Read More<p>Team Sprout<p>Sprout Social Named One of Glassdoor’s Best Places …

Marketing Myopia

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or …

With iOS 8, The iPhone Will Become Your Digital Hub

At Macworld 2001, Steve Jobs famously introduced the “digital hub” strategy for the Mac, making it the device where all of the single-purpose gadgets for things like recording movies or playing music would be managed. At this year’s WWDC event, Apple showed that the iPhone is the new hub, and your …

SugarCRM: Should Salesforce.com Be Worried?

When it comes to CRM (customer relationship management) software, Salesforce.com seems to be the only option.<p>Yet there are a variety of competitors making a dent in the company’s armor. Just look at SugarCRM. Founded about a decade ago, the company now has its software deployed by over 1.5 million …

Microsoft Launches Files Tool For Windows Phone 8.1

This afternoon, Microsoft released Files, a file management tool for Windows Phone 8.1 that it had previously promised.<p>The app is simple, but then again so is local file management. Users of Files will be able to access content that is stored locally, as well as on SD cards. Folder creation is …

OoberDocs Will Now Sync Your Incoming Email Attachments To Google Drive

OoberDocs, a neat little tool built and presented at the TechCrunch Disrupt NY Hackathon, has expanded its feature set to include support for Google Drive. The service, which puts a copy of all incoming email attachments in your preferred cloud storage system, launched with initial support for …

What shopping will look like in the future

NEW YORK (AP) — When it comes to shopping, more Americans are skipping the stores and pulling out their smartphones and tablets. Still, there's more on the horizon for shopping than just point-and-clicking.<p>No one thinks physical stores are going away permanently. But because of the frenetic pace of …

Why Websites Still Can’t Predict Exactly What You Want

It should be a golden age for personalization online, and the predictive algorithms that drive it. Data scientists, supported by the stunning growth in the gathering and processing of so-called big data, can extract patterns from massive stores of browsing and sales data in order to predict our …

How Cloud Startups Are Changing The Face Of Innovation

<b>Editor’s note:</b> <i>Pete Sonsini is a general partner at New Enterprise Associates.</i><p>After more than a decade of hype and billions of dollars of value creation, it would be reasonable to expect investors to start losing interest in cloud-related startups. In the venture business, me-too investors reap …

The Promise, Progress And Pain Of Collaboration Software

<b>Editor’s note:</b> <i>Jason Green is a founder and general partner at Emergence Capital Partners. He was an early investor in Yammer and Success Factors, and he currently sits on the boards of ServiceMax, Replicon, Cotap, Lotame, Xad, Digital Airstrike, and Box (observer).</i><p>Truly effective enterprise …

Social Media Marketing eBook

A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me.<p>I made up all kinds of excuses but when I saw …

Top 10 Marketing Automation companies: The VB Index report

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-friendly and flexible enterprise system, Hubspot took away top honors as the best all-around marketing …

Oracle buys BlueKai to build out new cloud tools for marketers

Oracle is buying its way toward dominance in the cloud-based marketing software arms race. Today it announced it will buy BlueKai, a company that helps marketers measure how well their ad campaigns reach certain types of people.<p>Oracle didn’t say how much it was paying for BlueKai, although multiple …

81% of big firms now have a chief marketing technologist - Chief Marketing Technologist

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?”<p>Increasingly, the …