mark scherer

20 Flips | 4 Magazines | 4 Likes | 3 Following | 2 Followers | @chatterbomb | Keep up with mark scherer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “mark scherer”

GE Gets 30% Better Returns Through Smart Content Marketing

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing …

Marriott Brand Chief Puts Video Focus on Millennials

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for …

HTC says that marketing, not its declining financial position, is its biggest challenge

There's no doubt that HTC is in a precarious financial position, with the company confirming that it will report its first ever quarterly loss, and it looks like the company wants to focus on its marketing story rather than the financial challenges it faces. Earlier today, <i>Bloomberg News</i> posted an …

Do VCs and Angel Investors Have Blinders on?

When Annabelle Diamantino, co-founder and CEO of Video Recruit, was considering where to locate her company, a top priority was finding a city in which the cost of doing business and living was affordable. Another factor was access to a plentiful supply of high-quality, inexpensive talent.<p>Video …

Accessing Vector Icons Without Leaving Photoshop

4 min read<p>Share on Twitter or LinkedIn<p>Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web devs. …

Powerful Workflow Tips, Tools And Tricks For Web Designers

Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web devs. Sent 2× a month.<br>You can unsubscribe any …

Why Agencies and Brands Need to Embrace True Storytelling

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need …

The Top 100 Websites For Your Career

Last year we inaugurated our first-ever list of the best websites for your career. We took nominations from readers and combed through some 700 sites in order to compile our list of the top 75. This August we put out another call for nominations and got a flood of 2,000 comments, emails and tweets …

Typography Mania #202

Typography Mania is a weekly post series that comes around once a week with the best of Typography design works on the web, from type videos to …

The Perils of Being a Social Media Holdout

There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don’t hear them, they don’t exist?<p>Social media offers a variety of opportunities for brands to understand and …

Collections Logo

I'm in the process of printing out some of the illustration in my Collections series. I'm working on creating an identity for packaging and shop and …

Neutral Comps V24

Neutral Comps V24<p>by<p>1 Attachment<p>Like? 267 likes<p>Bucket<p>Views 3,872 views<p>#FEFDFD<br>• #F0523F<br>• #343741<br>• #F8BF11<br>• #D4A4A0<br>• #E16958<br>• #7B7D84<p><b>Neutral Ground Stamp</b> Made this …

45 Social Media Tools and Tips to Improve Your Marketing

Are you looking for some practical tips and tools to help with your social media marketing?<p>Do you find it difficult to keep up with how quickly …

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Check out this easy-to-understand introduction to how lead generation fits into your inbound marketing …

Marketing

Matomy Media Group Merges MediaWhiz into Global Operations - Matomy Blog

Today we are happy to announce that we have completed the integration of our U.S. subsidiary, MediaWhiz, into our global operations, exactly one year …

Why You Need to Prioritize Responsive Design Right Now

Responsive design is the hot topic for 2013. We’ve moved beyond mobile and finally reached the point where companies are accepting the fact that the best ROI comes from fully integrated marketing programs. It’s hard to fully integrate when your website is a convoluted mess of versions for different …

The Observer's 20 photographs of the week

The best photography in news, culture and sport from around the world this week<p>First published on Sat 14 Sep 2013 10.15 EDT

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To the sky

I (expletive) love this city.