Chato

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Make it personal: Using marketing personas and empathy in your marketing

It can be challenging to reach your target audience without resorting to generalizations. That’s where marketing personas can help. Personas are …

UX Design

Ecommerce Conversion Rate Benchmark

Despite popular opinion, traffic is not the most important metric in ecommerce.<p>Seeing your traffic spike might feel great, but unless those visitors …

Top 25 Social Media Tools For Marketers

With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.<p>Social platforms like Facebook, Twitter, Instagram and Snapchat …

Marketing

Customer journey mapping: The path to loyalty

Customer journey mapping can give you a greater understanding of how your customers are engaging with your brand, and also help you see how your …

Customer Experience

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In five years, the share of households with a Netflix subscription has increased …

Marketing

INTRODUCCIÓN AL INBOUND MARKETING: ¿QUÉ ES Y PARA QUÉ ME SIRVE?

Ayer tuve la oportunidad de reunirme con una gran amiga y conocedora en temas de comunicación y para fortuna mía, me vi expuesto a explicar lo que yo …

Here's What Introverts Find so Annoying About What Extroverts Think

If you're someone who clearly identifies with being on either side of the personality fence, you know how challenging it can be living and working with people who can be so different from yourself.<p>Anywhere from a third to half of the population fits the definition of being introverted, meaning …

Psychology

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.<p>But few changes to the algorithm have sparked as much …

Facebook Live

15 things you should be doing after work instead of watching TV if you want to be happier

For the longest time, I would come home from work and immediately pop on the TV. It was mindless — after a day of meetings, intensive heads-down work, and never-ending email chains, the only thing I thought I wanted to do was watch five episodes of some sitcom I'd seen hundreds of times before.<p>But …

Coloring Book

6 Marketing Trends To Help You Budget For 2018

... Read ArticleThe post 6 Marketing Trends To Help You Budget For 2018 appeared first on Cox BLUE.

Marketing

How to Pump Up Your Facebook Ads on Steroids With the Power Editor

So a friend told you about Facebook’s Power Editor and now you’re curious.Or maybe you saw the title of this blog post and that’s what caught your …

Facebook Ads

How to get started with Facebook advertising: A step-by-step guide

<b></b><b>Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its</b> …

Marketing

DJI’s newest 4K folding drone costs $799

The Mavic Air combines the best features of the Spark and the Mavic Pro<p>DJI is ready to tighten its grip on the drone market with the new Mavic Air. Announced today at an event in New York City, the $799 Mavic Air slots right in between the company’s cheapest drone (the $399 Spark) and its most …

Drones

How to use search insights to supercharge your content production strategy

As a journalist-turned-content-marketer, the hardest part of my job used to be convincing brands to publish content. Fast-forward ten years and the …

Marketing

This Excellent Google Tool Can Help Increase ROI

How AdWords Conversion Tracking Can Strengthen Your Campaign<p>This Excellent Google Tool Can Help Increase ROI<p>Updated January 18, 2018<p>The Google …

AdWords

Las hilarantes reacciones de Internet a Nintendo Labo, los nuevos accesorios de cartón de la compañía

Nintendo Labo son dispositivos de alta tecnología hechos en cartón. No es de extrañar que Internet aún esté procesando la última experiencia …

Facebook is changing its News Feed

Facebook hopes to improve its user experience by prioritizing posts from friends and family over posts from brands and publishers, reports …

Facebook

Starting A Side Project In 2018? Here’s How To Make It Successful

Hint: It takes more than being passionate and having fun.<p>For businesses, giving resources and time to side projects has proven over and over to be worth it. Slack, everyone’s favorite communication hub, started life as a simple tool for a group of game developers.<p>Side projects help us uncover new …

Entrepreneurship

4 Google Display Network Strategies That Can Increase Your Return on Investment

Follow these tips to reach more than 90 percent of internet users through a single ad network.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | …

AdWords

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

SEO

12 Ways to Become Insanely Good at Content Marketing

You’ve got a blog, an email-subscriber list a mile long, and you UTM all of your social media content because this ain’t your first content marketing …

Marketing

How to Check Your iPhone’s Battery Life

Now that Apple’s admitted to slowing down iPhones with degraded batteries, you’re probably interested in figuring out whether your battery is losing …

Mobile Technology

How to Google-Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google …

Marketing

3 Things You Need to Know to Launch a Successful Content Marketing Campaign | Inc.com

There's no denying that content is truly the king today. Gone are the days when consumers would actually consider buying from your based on your advertising. With the amount of information that's available at their fingertips today, they rarely fall for flashy ads.<p>So the only way in which you can …

Marketing

HQ Trivia now available in the United Kingdom

<b>Update 2 (1/8/2018):</b> Quiz app HQ Trivia is now available in the United Kingdom. The UK version has questions specifically for its international audience and a new British host, Sharon Carpenter. Players have the chance to get in on quizzes every Monday and Wednesday at 3 PM and 9 PM local time. The …

Become a bona fide SEO pro with this $10 online course

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

Black Hat

6 Hidden iPhone X Features You Need To Know

<b>Tap To Wake</b><p>With the Home button gone, there are one fewer ways the iPhone X has to wake itself up. Yes, you can still press the side button–but many …

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

While investing in paid advertisement, choose the platform carefully and understand where your audience is more active<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>We are heading towards 2018 and one …

Marketing

The future of digital marketing: predictions for 2018

As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and …

This Online 30-Day Sex Challenge Has Gone Viral ... But Would You Be Able To Handle It?

Just reading the rules is exhausting.<p>An online sex challenge to have sex every day for 30 days is gaining steam, but to many, it also sounds …

Bravo TV