Charlotte van Roosmalen

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Overleef de online goudkoorts: kies je eigen niche

<b>Grote spelers in de internetrevolutie maken het de traditionele retailers en gewone online ondernemers behoorlijk lastig. Wat kunnen deze spelers er</b> …

What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital …

10 Customer-Experience Trends Marketing Leaders Need To Watch

In 2015, a number of customer experience-related trends continue to gather steam, further raising the bar for companies that need to compete in a …

Customer Experience

Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a …

Report: 2015 eCommerce Trends

A week ago we published an exhaustive report of eCommerce trends extracted from the perspectives for 2015 of 90 eCommerce professionals from the …

Why And How To Use Enhanced Ecommerce Feature In Google Analytics

Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce.” As a matter of fact, it’s a lot more …

eCommerce

5 Ecommerce Stats that Will Make You Change Your Entire Marketing Approach

The best information is usually the most straightforward: <i>Cold hard statistics.</i><p>Even though stats aren’t exactly emotionally scintillating or …

eCommerce

Conversion Rate Optimization Archives - Neil Patel

Conversion Rate

6 Ecommerce Design Trends for 2015

In 2015, responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business …

Vijftien webdesign trends voor 2015

<b>Alles wat de gebruiker ervaart, hoort bij het ontwerp. Van logo tot laadsnelheid. Van navigatie tot foutmelding. Deze lijst biedt daarom een brede,</b> …

9 GIFs That Explain Responsive Design Brilliantly

Can’t tell a responsive website from a merely adaptive one? These GIFs courtesy of Froont will turn you into a pedant in no time.<p>What is responsive design? Most people vaguely understand that it refers to websites that work just as well on desktops as they do on smartphones, but there’s a lot more …

4 simple ways to perfect the UX of mobile ecommerce

Shopping on a mobile device can be a nightmare. It’s possible however, to create a smooth and delightful shopping experience.<p>Mobile devices are small …

Circulair bouwen: het fundament onder een vernieuwde sector

<b>Circulair bouwen: nodig én mogelijk</b><p>De bouw is een krachtige motor van onze welvaart, maar ook een van de grootste gebruikers van grondstoffen en …

Typisch online gedrag voor Nederlanders

<i>door René Zeedijk</i><p>Waar zijn wij nu benieuwd naar? Het online gedrag van Nederlanders natuurlijk. We gissen wat af met zijn allen: mobiel is hèt device …

The best iPad apps of 2014

iPad,Apps,Apple,iOS,Tablet computers,Technology,Microsoft,Gruff Rhys,Programming,Children's tech,Ebooks,Radio Times,Brian Cox,First world war,Antonio Vivaldi,Star Wars,Walt Disney Company,Winston Churchill,BBC,iPlayer,Software<p>From Pixelmator and Auxy to Microsoft Word and Gruff Rhys, the best apps …

What Motivates Consumers to Complete E-Commerce Purchases?

Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a …

The Good, The Bad, and The Ugly of SEO

<i>Matthew Capala is the author of “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“</i><p>“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. …

If You Want Happy Customers, Do These 5 Things (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The holiday season is fast approaching, which means the serious shopping season has already begun.<p>For retailers looking to capitalizing on this most magical time of year, there's one key ingredient: Happy customers. Why? Happy customers …

Customers

Mobile First: The Future of In-Store Retailing

Mobiles are changing consumer behaviour as we know it. Customers are using the devices to access a range of information at any time, be that at home …

The 25 Best Inventions of 2014

Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Adverti …

What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just as smartphones forever changed our lives, 57 percent of consumers say that they believe the Internet of Things will be revolutionary, with another 47 percent saying that companies that aren’t trying to connect their products to the …

Internet of Things

Here's What The Store Of The Future Will Look Like (Hint: Not Amazon)

Few would dispute Amazon’s status as the titan of the e-commerce world, selling more online than its next 12 competitors combined. But given the ubiquity of Jeff Bezos and his bookstore-killer, it’s easy to lose perspective.<p>Amazon made $61 billion in sales worldwide last year — just 13% of what …

How to Beat Online Price Discrimination

A new study found that major e-commerce retailers show some users different prices or a different set of results.<p>Do you think you can find the lowest …