Charlotte Longley

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10 Oddball Email Subject Line Formulas That NEVER Fail

If it don’t get opened it ain’t gonna get read.<p>I’ve probably written 10,000 email subject lines over my career and until last year I had never really …

How to Create a Social Media Content Calendar: Tips and Templates

Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May …

Infographics

What Do You Get For $4,500 of Native Advertising?

We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, …

Marketing

Startup Parllay wants to connect social, content, and — you know — buying a brand’s products

Is there room in the crowded social marketing ecosystem for another player?<p>Yes, says startup Parllay, which today is emerging from its beta with two products that it says fill in some missing connections.<p>The products’ descriptors reflect the company’s attempt to connect the dots. They are the trend …

Content marketing's clickbait problem is fueled by an addiction to clicks

Content marketing has a clickbait problem.<p>Spend any amount of time on the Internet, and those promoted stories start popping up. They're not …

Why the Four “P’s” of Marketing are Dead

Did you ever study the Four P’s of Marketing at College? Well, Out with the Four P’s and in with the ABCDE’s of marketing.<p>As The Digital Economy …

Marketing

5 Startup Tips No One Bothered To Share With You–Until Now

If you could get advice from a time-traveling entrepreneur from the future, this is what he might say.<p>Starting a business is one of the most exciting career choices you can make. There’s nothing quite like watching something you’ve built from the ground-up grow into a successful organization that …

Business Strategy

Effective Marketing for Introverts

A lot of the time introverts aren’t the best at talking about themselves or their work. I actually practice this, by writing and rewriting my bio. Writing and rewriting book synopses.<p>Sometimes, if I’m pitching a design to a client, I’ll pre-write out all the points and benefits I want to make when …

Recent Facebook And Twitter Changes That Affect Marketers

There’ve been some significant shake-ups at Facebook and Twitter recently; in this article, I’ll outline some of the most significant changes business owners and marketers can expect to see in the coming months.<p><b>Facebook: No More Promotional Posts</b><p>Many marketers already take advantage of Facebook’s …

The Future of Public Relations - Three Forks in the Road

The public relations industry is a lot like the American economy. The rich are getting richer, the middle class is shrinking, and the poor must find novel ways of getting by.<p>Public relations is quickly evolving as the industry barrels down a three-pronged fork in the road with three separate …

Facebook Changes Making The Case For Brand Investment In Owned Media

This past week, Facebook announced that any brand or individual content that they read as too promotional will be penalized reducing visibility even within your opt-in network. Though they have packaged this change as a strategy for “making News Feed more engaging for people,” we all know what lies …