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How to Use Influencer Marketing in your Digital Marketing Mix

Prescription drugs found on Jelly Tots production line prompts police investigation

Police have launched an investigation after prescription tablets were found among Jelly Tots on a factory production line.<p>Northumbria Police Officers …

The shark-tracking camera that kept rolling when a great white attacked

GoPro's most extreme sport yet<p>The footage is peaceful at first. An autonomous vehicle shaped a bit like a torpedo, striped with yellow, green, and black, floats harmlessly through the gorgeous blue waters off Guadalupe Island. It hums quietly in the water, six cameras capturing the beautiful …

Over 100 B2B Content Marketing Statistics for 2014

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.<p>From …

Incredibly Creative Stop-Motion Film Made with Only Rubber Bands & Thumbtacks

It’s been a while since we’ve shared a stop-motion film, but ‘A Girl Named Elastika’ by French filmmaker Guillaume Blanchet was a no-brainer. At once …

Content Marketing Strategies: What Really Works (and What Doesn't)

A new study by Nielsen reveals the most effective content marketing formats and how each affects the various stages of the consumer buyer journey.<p>Many forward-thinking businesses have learned that being part of the buyer's journey--as an informational source--dramatically increases brand affinity. …

9 Tools to Find Influencers in Your Industry

The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large. In particular, there’s …

Mobile-First Is Dead, Says Google Display Ad Chief Neal Mohan

“Mobile-first” has been the battle cry in the last couple of years for every company online, from startups to Facebook, as more and more people flock to apps and the mobile Web from smartphones instead of their computers. The idea is that if you don’t design your website or ad to work on mobile …

The Next Phase of Marketing Technology is All About Content

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and …

Draw Your Elevator Pitch

When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither.<p>One of us (Liza) is a staff cartoonist for the <i>New Yorker</i>, while the other (Deb) is a mentor to many start-up founders. We got to talking about the problem of crafting a brief, …

36 Content Marketing Ideas from 2013

Earlier this week, Joe released the 6th annual content marketing predictions. While it’s fun to hypothesize on what 2014 will have in store, it’s …

Light Goes On: An Unbelievable 700 Frame Stop Motion Light Painting Animation

If you’re not familiar with the light painting photography of Darren Pearson then you’re really missing out. Even if you’re not a big fan of light …

Black and White Landscape Photography by Zoltan Bekefy

Northern Landscape Photography.<p>Zoltan Bekefy is a landscape and fine art photographer. The Komarno, Slovakia born photographer current lives and …

Landscape Photography

Instagram gives us first look at in-stream advertisements - Pocket-lint

Instagram has released the first images of what advertising will look like on its platform. The Facebook-owned company previously announced …

46 Amazing Social Media Facts in 2013 - Jeffbullas's Blog

Social media in the beginning was viewed as something teenagers did. After school they rushed to their rooms started up the computer and logged into …

The 5 Things Every (Great) Marketing Story Needs - Copyblogger

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.<p>Why? Because stories are fundamental to how we …

Wales coach Warren Gatland: I took Andy Farrell on Lions tour to learn England's secrets ahead of World Cup

Warren Gatland says Andy Farrell was taken on the Lions tour partly so the Wales coach could get valuable insights into the England set up<p>Warren Gatland has revealed how he took <b>England</b> defence coach Andy Farrell on the <b>British and Irish Lions</b> tour in an attempt to discover how England might prepare …

This is the ad that all Instagram users will see next week

Advertisements are coming to Instagram, as we predicted. To get users accustomed to the idea, the most innocuous “ad” ever (pictured above) will appear in every user’s feed at some point next week, the company just announced.<p>Because this isn’t really an ad for anything, users are unlikely to freak …

The Top 7 Reasons Why Mobile Ads Don’t Work

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top …

How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday

Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week I wanted to talk a little bit about Google Hummingbird slightly, but …

How “Dilbert” Practically Wrote Itself

To mark his contribution to the hallowed halls of management comedy, we profiled <i>Dilbert</i> creator, Scott Adams, in the November 2013 issue of HBR. He was kind enough to lend us his 550-page tome <i>Dilbert 2.0: 20 Years of Dilbert</i>, where he reveals that more than a handful of the comics documented in his …

Content Marketing Tactics That Work: eBooks

As a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily …

Yes, Marketers, You Should Pay Your Influencers

A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could …

Consultants Should All Get Real Jobs

I challenge all consultants to spend some time — at least a year — back in a “real” job, working shoulder to shoulder with the same kinds of people who pay for their advice. So few authors and experts are willing to do this, because they’re afraid. They know it’s much harder to be accountable for a …