Chad Jenkins

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7 Questions to Ask When Developing Your Brand Strategy

Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis. Sure, your strategy plays out in the …

Marketing

Different Generations' Favorite Tech Devices and Services

Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, …

Baby Boomers

5 Excellent Websites for Checking Google Keyword Rankings

<i>One of the essential elements of SEO is picking the right keyword, making them rank & track the keyword position in search.</i><p>It is <i>absolutely necessary</i> …

SEO

Why You Should Run Paid Social Media Campaigns

I read a report from eMarketer earlier this week that explained that small and medium sized businesses rank social media as the second most effective …

Public Relations

Water Cooler Archives

February 17th, 2016 by Mark Renfree<p>Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content …

5 metrics that affect the success of your website redesign

When you're undertaking a website redesign it can be tempting to rush in with the excitement of new possibilities, but it's important to consider the …

5 Cool Web Analytics Tools to Spy on Your Website Visitors

The web provides us with a firehose of data and information on website traffic. The data captured includes: How many visitors to your blog or …

Analytics

Absolutely Everything You Need for Winning at Content Curation

75% of marketers don’t have time to create custom content, according to Curata. Even if they do, time and resource constraints can limit velocity, …

Marketing

7 Best Visual Marketing Apps to Create Social Media Graphics

Are you using graphics in your social media posts?Would you like to connect consumers to your business through visual marketing?Not only can the …

Infographics

9 Free Analytic Tools to Measure Your Content Effectiveness

Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which …

Infographics

How a Good Content Strategy Can Repair Your "SEO Problem"

What You Thought About B2B Marketing and Millennials Might Be Wrong!

It was just a matter of time before millennials entered the workforce, got promoted up the ranks and are now becoming influential in the B2B …

Marketing

How Six Common Words Influence 1-to-1 Email Open Rates

Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts?<p>Sidekick, a division of HubSpot, …

Marketing

4 SEO Data Reports You Haven’t Looked at In a While (and Should)

We marketers are drowning in a sea of metrics. We have more numbers, statistics, analytics, percentages, pie charts, line graphs, and data crunching …

Google Analytics

How to Create a Social Media Report and Explain It to Your Boss or Client

You’re rocking social media.<p>You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your …

Digital Marketing Agency: Working with Social Media Skeptics

Share<p>From the moment I wake up to the moment my head hits the pillow at night, I’m thinking about social media. To some, social media is simply a …

Marketing

61 Key Social Media Metrics, Defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.<p>I think it’s because the phrase …

Signs on the Road to Digital Analytics Maturity

There's a danger when we turn to competitive analysis to compare progress against others in the same industry. If you're in an industry where digital …

Big Data

Uncovering New Optimization Ideas Through Google Analytics

If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help.

Google Analytics

The Growing Reach of Beacons: Are Users Ready? | The Network | The Network

Beacons are tiny transmitters that offer the potential for richer, more useful and more interactive experiences in a variety of different venues, from travel and entertainment to transportation and healthcare. A number of companies have installed beacon technology and launched pilot programs to …

Internet of Things

15 B2B Case Studies Show how Content Marketing Drives ROI - Insights

Content marketing is becoming more important to B2B businesses. Who is succeeding and why?<p>70% of content marketers are creating more content than …

15 Must Have High Tech Gadgets For Your Home - Part 10.

Collection of 'Must Have High Tech Gadgets For Your Home' from all over the world to make your home smart, comfortable and high tech.<p><b>Luna</b>: Luna turns …

Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do).

image source: Mashable<p>Last week Google announced that as of April 21st, they’ll use mobile-friendliness as a ranking factor in their mobile search …

Silicon Valley can keep its Teslas and robotic cars: Slovakia's AeroMobil just unveiled a flying car

VIENNA, Austria — Electric cars? Driverless cars? Yawn.<p>At the Pioneers Festival in Vienna today, a Slovakian startup called AeroMobil unveiled the thing that we have all been dreaming about since we saw that first episode of the Jetsons while still wearing diapers:<p>The flying car.<p>It’s here. It’s …

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks …

Social Media

Smart pacifier tracks your babies and their fevers

No parent likes to see their tyke battle a little sickness, only to have to exacerbate the little one's discomfort with constant thermometer probes. But what if temperature monitoring could actually be a soothing experience for the baby? Enter Pacifi, a child's pacifier with a thermometer built …

Neiman Marcus' digital mirror compares clothes side by side

If you've ever wanted to see yourself in a few different outfits before deciding on your next wardrobe, Neiman Marcus now lets you view them side by side. The retailer's Memory Mirror takes video and stills of what you try on for comparison, in addition to 360-degree views so you can see all the …

Machine Perception

Smart, touch-free thermometer gets temperatures for almost anything

There's no shortage of smart thermometers out there, but they tend to have one or more catches: many only work in certain conditions, aren't very pocketable or require some kind of contact. JoyWing's upcoming Wishbone may just tackle all of those problems in one fell swoop. The tiny, Y-shaped …

Microsoft's HoloLens explained: How it works and why it's different

Has Microsoft suddenly pushed us into the age of "Star Trek" and "Minority Report"? For those confused about what's actually going on with the company's new head-mounted gadget, here's the rundown.<p>Microsoft has a vision for the future, and it involves terms and technology straight out of science …

Augmented Reality

Apple Watch User Interface Quickly Demonstrated (video)

With Apple gearing up to launch their new Apple Watch wrist worn iOS device in the first half of next year, a new video has been published this week …

Smartwatches