cgodden

20 Flips | 2 Magazines | 6 Following | 1 Follower | @cgodden | Keep up with cgodden on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “cgodden”

This Colorado Agency Just Made 3 Strains of Marijuana Specifically for Ad People

Need a little mind-altering inspiration in your advertising job? Colorado agency TDA_Boulder has just the thing—three new strains of marijuana …

What High Performers Want at Work

A high performer can deliver 400% more productivity than the average performer.<p>Despite this, when most managers look at workforce statistics, all employees tend to be lumped together into a category so broadly defined that it becomes difficult to take meaningful decisions. If your average employee …

Big Data Is Only Half the Data Marketers Need

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others adept at observing human behavior and its underlying motivations. Big data is generated by the millions of touchpoints companies have with …

How to stay calm when you know you'll be stressed

You're not at your best when you're stressed. In fact, your brain has evolved over millennia to release cortisol in stressful situations, inhibiting …

The Brain

Årets bästa böcker 2014 - del 2

Säg god jul med en god bok. SvD:s litteraturkritiker listar årets bästa titlar inom allt från kokböcker och biografier till återutgivna klassiker och …

THE FOUR SEASONS - I'VE GOT YOU UNDER MY SKIN

YouTube

Hyper Island: More than Swedish Weirdness

It is just after eight on a Wednesday morning in May 2012 when <b>Jordan Eshpeter</b> opens the door to his future.<p>At first glance, it appears unremarkable: …

Business Development

The Three Tribes of Social Shopping

Do people share what they plan to buy, or buy what they share?<p>That’s the question my colleagues and I had to ask after discovering that a significant number of Pinterest users go on to buy the items they have pinned. As we reported in Harvard Business Review, 21% of Pinterest users say they have …

Why Grumpy People Can Be Super Productive

If you’re waiting for the “right mood” to strike before you attack that stack of work, you might be waiting a loooooonnng time.<p>When we say that we’re “waiting for the right time” to start on something, we tend to mean that we want to feel good about what we’re doing–but new research suggests that a …

Dstillery Is Picasso In The Dark Art Of Digital Advertising

Media6Degees pioneered a rich data science approach to predicting brand affinity. Today they’re rebranding as Dstillery. Here’s a peek at what’s behind the name change and how the company knows more about what you want to buy than you could ever imagine.<p>You know how it feels to be tracked, like …

Why Productive People Take Better Notes

If you can’t recall what you had for lunch, why do you think you’ll remember what your mentor just said?<p>In a recent blog post, entrepreneur-author Ben Casnocha relayed this reality check: that as Mark Zuckerberg was sharing lessons from Facebook’s rise to a room full of hard-hustling Silicon Valley …

A Photog That Turns Lovely Landscapes Into High Fashion | WIRED

In Joseph Ford's new series of aerial shots, he painstakingly matches up features from the natural world to those in fashion. Here a road at the …

7 Ways To Disrupt Your Industry

Massive disruption is coming, and the only question is whether your firm is going to cause it or fall victim to it. Here are 7 ways your firm can disrupt its own industry, raising the standards of customer experience and creating new opportunities for growth.<p>Massive disruption is coming, and the …

Don’t Spin a Better Story. Be a Better Company

Companies frequently hire public relations people when they sense that the tide of opinion is turning against them. They may be facing nasty headlines and want them to go away. “We’re misunderstood,” the company’s CEO will say. “We just need to tell our story better.”<p>There is often some truth to …

The End of Banks as We Know Them?

Last week my father received a phone call from the branch director of his long-standing bank to offer him a new product. My father, instead of listening with confidence to the advice of a trustworthy agent, was immediately suspicious. He dreaded another 30-page prospectus full of small print — and …

If You Want to Raise Prices, Tell a Better Story

Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for …