clayton leach

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22 Ways to Reduce SaaS Churn with Growth Hacking

As the SaaS industry continues to rapidly mature, more folks are looking at churn in SaaS companies – investors, analysts, executives, consultants, …

Customer Experience

5 Steps to Set Up a Stellar SEO Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is …

Marketing
Procter & Gamble

10 Steps to Creating a Business Persona Ready for Any Opportunity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even if you are creative, passionate, charming and have amazing business ideas and skills, you can still be unprepared for many of the opportunities that come your way.<p>If any of your distinct skills and ideas are going unused, it may be …

Small Business

Mistakes to Avoid When Running Your Bar

<i>This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.</i><p><i>In the book Start Your Own Bar and Club, the staff of Entrepreneur Media, Inc. and writer Liane Cassavoy explain how you can launch a profitable bar or</i> …

Customer Service

A Simple Tool That Could Sell Your Idea for You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I rely on the same, simple, inexpensive tool to help me pitch all of my ideas. I call it the one-page sell sheet. When crafted correctly, sell sheets stop people in their tracks.<p>Early in my career, I would make a sales call, set up a …

Non Disclosure Agreement

Pay Attention to Personal Liability

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re an owner, director or executive of a small business, you may not have all the legal protection you think you have.<p>Most employers operate as a corporation or limited liability company (LLC). Use of such frameworks generally …

Finance

Baby Baboon’s Frightening Encounter with Lions Ends with a Heroic Twist

Wildlife & Wild Places<p><b>This is one of the most remarkable wildlife interactions that I have come across in my time. The photographs are amazing, but it’s the touching behaviour of the animals involved that makes this story so unique.</b><p>Photographer Evan Schiller and Lisa Holzwarth were on an safari in …

Is Anti-Gravity Possible? Brian Greene's WSU Has The Answer

By now you've probably heard about Neil deGrasse Tyson's reboot of <i>Cosmos</i>, running every Sunday night on FOX (yes, that FOX) for the last few weeks. It was a controversial step to take Carl Sagan's beloved early 1980s-era tour of the universe and revamp it for the modern era. According to most …

Why Time Slows Down When We’re Afraid, Speeds Up as We Age, and Gets Warped on Vacation

Given my soft spot for famous diaries, it should come as no surprise that I keep one myself. Perhaps the greatest gift of the practice has been the daily habit of reading what I had written on that day a year earlier; not only is it a remarkable tool of introspection and self-awareness, but it also …

What Internet Inventor Tim Berners-Lee Hopes The Internet Will Become

We used to think of the Internet as a place where we can connect with others and share information privately. But Tim Berners-Lee, the man credited with inventing the World Wide Web, is speaking out about his worries for its future. We now have to “worry about the underlying infrastructure,” he …

Great Management Questions from Paul Graham, Jim Collins, and Other Business Leaders | Inc.com

There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would be winning. Questions ignite imaginations, avert catastrophes, and reveal unexpected paths to brighter destinations. Jim Collins, Marshall …

Leadership

How an Underappreciated iOS 7 Feature Will Change the World

A curious download hit Apple’s App Store this week: a messaging app called FireChat.<p>It’s a new kind of app because it uses an iOS feature unavailable until version 7: the Multipeer Connectivity Framework. The app was developed by the crowdsourced connectivity provider Open Garden and this is their …

Net Neutrality

Robert Gordon: The death of innovation, the end of growth

Didier Sornette: How we can predict the next financial crisis

What will future jobs look like? | Andrew McAfee