clayton leach

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22 Ways to Reduce SaaS Churn with Growth Hacking

As the SaaS industry continues to rapidly mature, more folks are looking at churn in SaaS companies – investors, analysts, executives, consultants, …

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their …

Framing

6 Easy To Implement Tactics That Will Turn Churn Around

If you’re running a SaaS business or any other type of subscription-based company, chances are churn has caused you a few sleepless nights.Last fall, …

5 Steps to Set Up a Stellar SEO Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is …

Google Analytics

An (Almost) Foolproof Way to Get Customers to Spend

Most new products fail. Here are three ways to you can capture customers' hearts--and wallets.<p>An estimated 75 percent of new products earn less than $7.5 million in their first year. How can you make sure yours is not in this woeful heap?<p>Information Resources, Inc. (IRI) recently analyzed 190,000 …

10 Steps to Creating a Business Persona Ready for Any Opportunity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even if you are creative, passionate, charming and have amazing business ideas and skills, you can still be unprepared for many of the opportunities that come your way.<p>If any of your distinct skills and ideas are going unused, it may be …

Mistakes to Avoid When Running Your Bar

<i>This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.</i><p><i>In the book Start Your Own Bar and Club, the staff of Entrepreneur Media, Inc. and writer Liane Cassavoy explain how you can launch a profitable bar or</i> …

A Simple Tool That Could Sell Your Idea for You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I rely on the same, simple, inexpensive tool to help me pitch all of my ideas. I call it the one-page sell sheet. When crafted correctly, sell sheets stop people in their tracks.<p>Early in my career, I would make a sales call, set up a …

Pay Attention to Personal Liability

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re an owner, director or executive of a small business, you may not have all the legal protection you think you have.<p>Most employers operate as a corporation or limited liability company (LLC). Use of such frameworks generally …

Baby Baboon’s Frightening Encounter with Lions Ends with a Heroic Twist

Wildlife<p><b>This is one of the most remarkable wildlife interactions that I have come across in my time. The photographs are amazing, but it’s the touching behaviour of the animals involved that makes this story so unique.</b><p>Photographer Evan Schiller and Lisa Holzwarth were on an safari in the northern …

Is Anti-Gravity Possible? Brian Greene's WSU Has The Answer

By now you've probably heard about Neil deGrasse Tyson's reboot of <i>Cosmos</i>, running every Sunday night on FOX (yes, that FOX) for the last few weeks. It was a controversial step to take Carl Sagan's beloved early 1980s-era tour of the universe and revamp it for the modern era. According to most …

Why Time Slows Down When We’re Afraid, Speeds Up as We Age, and Gets Warped on Vacation

Given my soft spot for famous diaries, it should come as no surprise that I keep one myself. Perhaps the greatest gift of the practice has been the daily habit of reading what I had written on that day a year earlier; not only is it a remarkable tool of introspection and self-awareness, but it also …

What Internet Inventor Tim Berners-Lee Hopes The Internet Will Become

What are the problems he sees? For one, issues of privacy and censorship make it more difficult for people to communicate freely. He also believes …

100 Great Questions Every Entrepreneur Should Ask

Paul Graham, Jim Collins, Tony Hsieh, and other business leaders share the questions you should be asking if you want to improve your company.<p>There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would …

How an Underappreciated iOS 7 Feature Will Change the World

A curious download hit Apple’s App Store this week: a messaging app called FireChat.<p>It’s a new kind of app because it uses an iOS feature unavailable until version 7: the Multipeer Connectivity Framework. The app was developed by the crowdsourced connectivity provider Open Garden and this is their …

Networking

The Single Best Thing the FCC Has Done So Far This Year

The Federal Communications Commission is opening up a high-frequency airwave to unlicensed users. Get ready for a flood of new businesses.<p>Baby monitors, garage-door openers and cordless phones, are just a few of the innovations generated by the last time the Federal Communications Commission opened …

Robert Gordon: The death of innovation, the end of growth

Didier Sornette: How we can predict the next financial crisis

What will future jobs look like? | Andrew McAfee