David Gray

2,556 Flips | 23 Magazines | 21 Likes | 14 Following | 78 Followers | @cetgray | David Gray is an Adjunct Associate Professor at Charles Sturt University and an Honorary Fellow at Macquarie University. David currently teaches Postgraduate Marketing Communications and Customer Behaviour at Charles Sturt University. David’s current research interests are business to business marketing, relationship marketing and branding.   Dr Gray’s most recent posting was as a Senior Lecturer in Marketing at Macquarie University for over 10.5 years. He has published over 50 academic papers, many in leading academic marketing journals.  Dr Gray has extensive experience in a wide range of educational and management consulting roles including corporate trainer, university lecturer, instructional course design & coach. He has extensive experience in teaching both undergraduate and post-graduate teaching in Marketing and Entrepreneurship.  Product knowledge spans professional services, finance, insurance, manufacturing, building materials.  Related areas of expertise are: Leadership Training, Marketing Prac

Apple US fined $9 million for misleading some Australian customers

Apple has been fined $9 million by the Federal Court for telling some Australian iPad and iPhone owners they could not have devices fixed as they had …

Customers

World Cup: SBS to air all games for next 48 hours amid Optus streaming issues

SBS has announced it will air all FIFA World Cup games for the next 48 hours after discussions with Optus about issues with its streaming …

Australia

Dr Karl explains the difference between A1 and A2 milk - Science News - ABC News

A2 milk is one of the more interesting additions to the ever-expanding varieties of milk — but the science behind its benefits is a little murky.<p>A1 …

Type 1 Diabetes

Facebook helps Canberra bride-to-be track down secret half-sisters in half an hour

Bride-to-be Debbie Clark is already a mother of four and grandmother of two.<p>She was expecting her family to grow when she got engaged, but last week …

Social Media

How the Anglican Church has hardened its stance against same-sex marriage

In the aftermath of the legalising of same-sex marriage in Australia, the Anglican Church has ramped up its discrimination against gay people to new …

LGBTQI

All-you-can-eat offer bankrupts Chinese hot pot restaurant in just two weeks

A Chinese hot pot restaurant has been forced to close its doors after an all-you-can-eat deal left it more than $100,000 in debt.<p>Jiamener restaurant …

Customers

Upmarket retailer sues state over Sydney's bungled light rail project

Watches of Switzerland claims Transport for NSW's conduct in relation to the light rail project amounts to a “public nuisance and an unreasonable …

Australia

Retail giants like Coles and Woolworths are shrinking supermarkets to maximise profits

If you think your local supermarket is shrinking, you might be right.<p>Coles has announced that it will open smaller-sized supermarkets in more …

eCommerce

'Franken-duck' venom holds hopes for diabetes treatment

You can understand why. The more scientists study it, the weirder it gets.<p>It sweats milk to feed its babies. It hunts by sensing electrical signals …

Diabetes

Pizza wars: paying heavy price for a slice

Jacobs says he is now getting letters from Yum! lawyers to pay costs after a cost order was made.<p>“Problems in franchising are endemic and it has …

Pizza Hut

Online baby retailer changes name as shoppers wait for purchases

But, she figured, since Oopsie promised it would be another three to five days, that it had simply forgotten to mail it out in the first place.<p>When …

eCommerce

Toxic Secrets: Professor ‘bragged about burying bad science’ on 3M chemicals

The documents have allowed the state to chronicle how 3M, over decades, allegedly misled the scientific community about the presence of its chemicals …

Immune System

This is the Secret Trick Carmakers Allegedly Use to Get You To Pay More (It's Really Quite Clever)

Did you ever suspect?<p><i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>How often do you look at your car repair bill and understand all the costs?<p>How often do you look at all the numbers and marvel at just how expensive a new radiator might be?<p>At …

Automotive Industry

Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market.<p>As the landscape expands, new avenues for distribution and, ultimately, new challenges are …

Digital Advertising

A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]

Are you looking for help setting up or improving your social media strategy? Need help crafting campaigns that hit the spot with your …

Social Media Marketing

5 Early Signs Your Startup Will Succeed

Putting the right team in place puts you way ahead in the game.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’ve managed to get through the earliest phases of startup, and definitely don’t show signs of failing anytime soon, you still may wonder, “But are we on our …

Profit

How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing

Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as …

Jurassic World

Huawei's history in Britain may help explain why Australia is so nervous

To understand the deep institutional anxiety about Huawei among Australia's closest security partners, you have to understand the British experience …

Cyber-attacks

How to Use This Highly Effective Apple Marketing Technique for Your Business

It's one that doesn't require a big budget.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that Apple made more in profit in three months than Amazon has in its lifetime?<p>Yes -- it's kind of astounding to see how incredible Apple is, and furthermore, it's …

Marketing

The Death of Supply Chain Management

The supply chain is the heart of a company’s operations. To make the best decisions, managers need access to real-time data about their supply chain, but the limitations of legacy technologies can thwart the goal of end-to-end transparency. However, those days may soon be behind us. New digital …

Customer Service

'Rich are getting richer faster': Millionaires now control half of the world's personal wealth

Last year's big winner was China, which now ranks second globally in terms of financial wealth after overtaking Japan in the past five years, …

Demographics

Westpac faces ASIC legal action over sacked financial adviser

The corporate watchdog has launched legal action against Westpac, claiming the bank is liable for poor financial advice provided by a former planner, …

Financial Services

HealthEngine chief 'unreservedly apologises' for editing patient reviews

"We have removed all customer feedback from our site until further notice pending the results of our review."<p>In a separate comment on social media, …

Internet

5 Can’t-Miss Panels With Brands at Cannes Lions This Year

With the Cannes Lions Festival of Creativity right around the corner, it’s time to see what panels you can squeeze into your busy schedule. We’re …

Advertising Industry

Here's Why Startups Should Start Small

Starting small in the initial stages has its own distinct benefits<p>4 min read<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Unlike the popular phrase start with a bang, start-ups have to be subtle.To be a big entity in the future, start-ups have to start small …

Small Business

Israel: Social media monitoring nabs would-be attackers

JERUSALEM (AP) — Israeli authorities have foiled over 200 Palestinian attacks by monitoring social media and sifting through vast amounts of data to identify prospective assailants ahead of time, according to Israel's public security minister.<p>These pre-emptive actions put Israel at the forefront of …

Israel

'Crisis-driven': scathing report damns NSW child protection system

A damning independent report into child protection in New South Wales has found the system is “ineffective and unsustainable”, its escalating costs are “crisis-driven” and it is “failing to improve long-term outcomes for children and families” with complex needs.<p>The report, by the former senior …

Crime

Online food delivery company Foodora facing legal action over alleged underpayment of staff

Australia's Fair Work Ombudsman has launched legal action against online food delivery giant Foodora, accusing the company of sham contracting and …

U.S. Federal Courts

9 signs you’re dealing with an emotional manipulator

We all know what it feels like to be emotionally manipulated. It can be extremely effective, which is why some unscrupulous individuals do it so much.<p>…

Emotional Intelligence

Marketers Need to Start Preparing for the End of the Digital Age and the New Era of Innovation

Earning consumers' trust and creating more impactful experiences will be key<p>In the middle of the 20th century, IBM used its headquarters in New York City as a showroom of tomorrow. Passersby could look into the window and see the newest mainframe on display, promising an exciting technological …

Artificial Intelligence