Cesar  Garcia 

449 Flips | 11 Magazines | 21 Likes | 16 Following | 22 Followers | @cesar9dit | Entrepreneur, foodie, mountain biker,

The Outline Is Making Visual, Interactive Content and Ads for a ‘Post-Text’ Internet

“We’re creating content for a psychographic, not a demographic,” said Amanda Hale, CRO of The Outline, a 2-month-old news site meant to serve an …

How programmatic platforms help marketers do more marketing and less measuring

<i>by Tyler Hampton, director of product marketing, Turn</i><p>“What gets measured gets managed.” This old business mantra captures a truth in modern marketing …

David Cameron wants to use blockchain technology to fight government corruption

Cameron, who was Prime Minister of Britain from 2010 until July last year spoke at the launch of fintech startup Blockchain's new east London offices.<p>He said that what "most excites me is the potential that your technology has to fight corruption and to deal with failures of governance and …

How this advertising company uses its training program to try to convince STEM grads away from Google and Facebook

Whether attracting talent or retaining employees, advertising companies are under huge pressure to provide the type of environment, salaries, and kudos of big well-known brands. And when it comes to attracting STEM (science, technology, engineering, and mathematics) graduates, the advertising …

Nine Things Successful People Do Differently

Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — …

How to Motivate Yourself to Start Working Out

A trainer who’s helped countless people transform their bodies reveals the 5 questions that will change everything<p>I see Mark, my brother-in-law, once a year. He’s a great guy, and the visits are always fun.<p>Except for one part: The inevitable workout question.<p>In general, I love to share fitness …

Big Utility Sees Pathway to $10 Oil

The oil industry must brace for five energy “tsunamis” that threaten to drag prices as low as $10 a barrel in less than a decade, according to Engie …

The Best Way to Burn Fat If You Hate Cardio

(It’s actually the best workout for weight loss, period.)<p>There’s cardio, and then there’s MetaCardio.<p>Cardio is any exercise that gets your heart rate up, burns fat, and improves whole body circulation. MetaCardio does all that and more.<p>Instead of using traditional modes of cardio training, …

Workouts

The Upper-Body Stretch That Builds Muscle

Use this as a warmup next time you do pullups<p>By forcing you to hold an exercise movement at its bottom (or hardest) point, Eccentric Quasi-Isometrics (EQIs) stretch your muscles while adding strength where you need it most, says <i>Men’s Health</i> Fitness Director BJ Gaddour, C.S.C.S.<p>You can apply EQIs to …

This stock exchange for startups uses blockchain technology to make it possible for anyone to invest and trade in growth companies

Kaidi Ruusalepp, CEO and founder of Funderbeam.Funderbeam<p>Growth companies have a predetermined development path to pass through, somewhere at the end lingers the illustrious ‘exit’ or IPO. As an early stage investor you may have to sit tight with your investment for a decade.<p>With Funderbeam, it’s a …

Venture Capital

The “Jobs to be Done” Theory of Innovation

<b>Clayton Christensen,</b> professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.<p>Download this podcast<p>SARAH GREEN CARMICHAEL: Welcome to the HBR IdeaCast from …

Facebook advertising simplified: the 7 things you need to know

Many businesses know that Facebook marketing is powerful, but they’re often lost when it comes to using it. Pressing the “Boost Post” button on your …

Why Lifting Heavy and Eating More Is the Best Way to Lose Fat

An elite trainer explains what most guys get wrong about fat loss<p>The fitness industry has fat loss programs backwards.<p>We’ve been programmed to think that in order to lose fat, you need to elicit a caloric deficit. This is true. I am not one of those fitness conspiracy theorists who tell people to …

Bots That Can Talk Will Help Us Get More Value from Analytics

Over the past few years, much has been made of the rise of big data. And yet research from TDWI states that at organizations where 50% of employees have access to business intelligence tools, only 20% of that group actually use them. Part of the problem is that systems are often hard to use. …

What So Many People Don’t Get About the U.S. Working Class

My father-in-law grew up eating blood soup. He hated it, whether because of the taste or the humiliation, I never knew. His alcoholic father regularly drank up the family wage, and the family was often short on food money. They were evicted from apartment after apartment.<p>He dropped out of school in …

6 Lessons from Donald Trump's Winning Marketing Manual

Donald Trump’s victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump’s brand marketing playbook:<p>Give …

Introducing Messenger Platform v1.3 and New Ways to Drive the Conversation

Facebook for …

The Key to Adaptable Companies Is Relentlessly Developing People

There are organizations that are great at what they do, that are relentless at it. But it turns out there are very few that are great and relentless at people development. When it comes to preparing organizations for a complex, high-speed future, many people who work in those organizations, or in …

4 Roles Every Marketing Organization Needs Now

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science.<p>All marketers today …

Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be "mobile first," but it's increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product …

The "Jobs to Be Done" Theory of Innovation

If you hire this book, Clayton Christensen says you'll be a better innovator.

WhatsApp will share user data such as phone numbers with Facebook, but you can opt out

WhatsApp has introduced a number of updates to its privacy policy and T&Cs today, as the company revealed that it’s set to begin testing ways for businesses to communicate with its users later this year. It will also begin pushing users to share some of their account information with its parent …

The 30 Things Customers Really Value

Executive teams often struggle to land innovations that will significantly grow the business. A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented …

Germany’s Midsize Manufacturers Outperform Its Industrial Giants

Stop for a minute and think of some of the most successful German companies. BMW and Siemens and Bayer might come to mind. But if you really want to learn from the best of German business, you’d be smart to turn your attention to companies named Rimowa, Jungbunzlauer, and Strama-MPS. They belong to …

7 Proven Ways to Accelerate Your Online Business Growth

Credit<p>Just last year (2015), the internet helped generate a whopping $2.2 trillion in retail sales. This number is expected to further increase this year, and if one thing is certain it is that the internet is not going away anytime soon.<p>If you run an online business, there are a series of actions …

Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle …

Apple's Sad Transformation Into 'The American Samsung'

Apple’s launch event on March 21st, and the subsequent roll-out of the hardware, continues a trend that has seen Cupertino move away from a single hero device to a bewildering range of devices trying to satisfy every part of the smartphone ecosystem.<p>The three major products were nowhere close to …

Tim Cook

How I setup an online course worth $100k

Although I have 17+ years being a freelancer, I wanted to know what made other freelancers tick. What they struggled with, what they wished they could do better, what their perfect career would look like if they had it. I spent a few weeks talking to freelancers on the phone and surveying them via …

Conventional Wisdom

After the seventy-third ballot had been called, to no effect, at the Democratic National Convention on July 5, 1924, in the old Madison Square Garden, a delegate from Oklahoma named A. H. Ferguson rose with an idea for breaking the deadlock. According to the <i>Times</i>, Ferguson thought that “the whole …