Simon Cephas Ediau

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How to come up with an effective brand name?

Image: Shutterstock<p>For parents, one of the biggest decisions in their lives is choosing their child’s name. But choosing a name is a complicated …

Ford Motor Company

12 books you should read before starting a business

1/<p>1. 'The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything,' by Guy Kawasaki<p>Courtesy of Amazon<p>Entrepreneur …

Entrepreneurship

How to perfect your pitch deck — according to a guy that gets a lot of pitches

One of the most critical tasks startups face, is creating a killer elevator pitch — a short, verbal description of who they are, what they do, and how they are going to succeed as a business. There are countless blog posts and listicles that have been created to guide founders through this process, …

Skype now plays nicer with your low-end Android phone

A new lightweight version of the video chat app is smaller and uses less memory.<p>Popular phone apps that receive regular updates often emphasize compatibility with the very latest big-name phones, like the iPhone X or Samsung Galaxy S9. But, that march toward the newest hardware can sometimes leave …

Apps

Richard Branson Says Dump the MBA and Learn 1 Secret to Entrepreneurial Success

One thing can drive your business to success and it's not three letters at the end of your name.<p>Beyond his amazing business success after dropping out of school when he was 15, Richard Branson is unusual. He is unafraid of controversy while managing to live without regrets, as his mother taught …

Entrepreneurship

YouTube is bigger distraction to children’s homework than television, survey finds

YouTube is a bigger distraction to children’s homework than television, a survey has found.<p>Pupils at private schools less likely to complete their homework assignments on time than their peers who are educated at state schools, the poll also showed.<p>The survey, commissioned by the online homework …

Billionaire Mark Cuban: ‘One of the great lies of life is follow your passions’

Mark Cuban grew up working class in Pittsburgh. His father installed upholstery in cars and his mom worked a myriad of odd jobs. Today, Cuban is …

Entrepreneurship

I Tried to Build My Business By Doing Favors, But It Got Me Nowhere

If you want people to do something for you in return, you have to make them "pay" for the favor.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you're new or experienced in business, it's not uncommon to use favors as a way to fast-track you to new heights. In the now iconic …

Entrepreneurship

All-White Kitchens on the Way Out? 7 Design Ideas to Make Yours Look Timeless

A debate has been raging in the design world: Is the trendy, all-white kitchen a stark and soulless space that's a nightmare to keep clean, or is it …

Kitchens