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Here’s Why Your Content Marketing Strategy is Totally Failing

I talk with a lot of people who are frustrated with the fact that their content marketing strategy doesn’t seem to be working.In fact, in some cases, …

Marketing

Find Market Research Companies, Facilities, Jobs, Articles, More

Free Directory of 7,000 Market Research Companies, 990 Focus Group Facilities, 5,000 Market Research Articles, Market Research Jobs, Events, Online …

What Matters More than Customer Satisfaction

Four Customer Insights Retailers Should Track In-store

With in-store retail and ecommerce competing for customers' business, it's more important than ever for brick-and-mortar outlets to understand their …

eCommerce

5 creative techniques to gain customer insight

Thanks to David Saef for sharing his advice and opinions in this post. David is the Executive Vice President of MarketWorks and strategy at GES, a …

ISIS Wants You to Hate Muslims

Fourteen years ago, immediately after the Al Qaeda terror attacks in the United States on September 11, the French daily <i>Le Monde</i> published a headline …

How to find amazing Consumer Insights to help your brand

Great brand leaders start with the consumer first, while OK Brand Leaders tend to start with their product. They can both go on a similar journey of …

3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey

by Vica Design<p>As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims. Never …

Putin's Target Is Not Islamic State

Anybody who hoped Russian President Vladimir Putin would have the key to defeating Islamic State or bringing peace to Syria just got their answer: …

The Breadth Of Customer Insight

<i>Image courtesy of humansdevel</i><p><i>Today I’m pleased to share a guest post by Paul Laughlin</i>.<p>Different businesses continue to use the term “Customer …

Customer Loyalty Programs Are Not Just About Rewards

Many retailers make the mistake of focusing on transactions over interactions. They get so caught up on getting customers to walk in the door one …

15 Stats to Make You Rethink How You Build Customer Engagement and Sales

Marketers talk a lot about "customer experience," but what does it <i>really</i> mean? And how do you measure it? An emerging trend is marketers' using …

The 4 R's of Marketing

Nick Necsulescu, senior manager of customer segmentation, TD Bank Group<p>May 01, 2015<p>Share this content:<p>Personalization redefined.<p>Right Customer. Right …