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Here’s Why Your Content Marketing Strategy is Totally Failing

I talk with a lot of people who are frustrated with the fact that their content marketing strategy doesn’t seem to be working.In fact, in some cases, …

Marketing

Find Market Research Companies, Facilities, Jobs, Articles, More

Free Directory of 7,000 Market Research Companies, 990 Focus Group Facilities, 5,000 Market Research Articles, Market Research Jobs, Events, Online …

Market Research

What Matters More than Customer Satisfaction

Four Customer Insights Retailers Should Track In-store

With in-store retail and ecommerce competing for customers' business, it's more important than ever for brick-and-mortar outlets to understand their …

eCommerce

5 creative techniques to gain customer insight

Thanks to David Saef for sharing his advice and opinions in this post. David is the Executive Vice President of MarketWorks and strategy at GES, a …

Digital Marketing

ISIS Wants You to Hate Muslims

Fourteen years ago, immediately after the Al Qaeda terror attacks in the United States on September 11, the French daily <i>Le Monde</i> published a headline …

span style="font-size: 48px;"><strong><span style="color: #db1a1a;">How to find amazing Consumer Insights to help your brand</span></strong></span

Great Brand Leaders start with the consumer first, while OK Brand Leaders tend to start with their product. They can both go on a similar journey of …

3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey

by Vica Design<p>As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims. Never …

Putin's Target Is Not Islamic State

Anybody who hoped Russian President Vladimir Putin would have the key to defeating Islamic State or bringing peace to Syria just got their answer: …

Middle East

The Breadth Of Customer Insight

<i>Image courtesy of humansdevel</i><p><i>Today I’m pleased to share a guest post by Paul Laughlin</i>.<p>Different businesses continue to use the term “Customer …

Big Data

Customer Loyalty Programs Are Not Just About Rewards

Many retailers make the mistake of focusing on transactions over interactions. They get so caught up on getting customers to walk in the door one …

Customer Experience

15 Stats to Make You Rethink How You Build Customer Engagement and Sales

Marketers talk a lot about "customer experience," but what does it <i>really</i> mean? And how do you measure it? An emerging trend is marketers' using …

The 4 R's of Marketing

Nick Necsulescu, senior manager of customer segmentation, TD Bank Group<p>May 01, 2015<p>Share this content:<p>Personalization redefined.<p>Right Customer. Right …

Replace Your Purchase Funnel with a Relationship Formula | Contribution | MARKETING & SALES BOOKS

A purchase decision used to be a transaction. A store used to be a place. A customer used to be a shopper. Now, thanks to digital technology and the …

A Fresh Face: Remaking a Brand for the 21st Century (Infographic)

Marketing has changed as we know it. Technology has has turned the world of marketing upside down in the last couple of years. Some old marketing …

Member Access - Communication World

• Member Login<br>• Subscriber Login<p>If you don't have an account you can click here to join iabc<p>If you don't have a Subscriber account you can click here to …

Millenials : Mythes et réalités… (volet 1)

Si la cible des Millénials fait l’objet d’autant d’attention, c’est d’abord et avant tout parce qu’elle renvoie à un réel enjeu pour les marques : …

Three Charts Explain Why Arming Ukraine Is a Bad Idea

To continue reading this article you must be a Bloomberg Professional Service Subscriber.<p>If you believe that you may have received this message in …

The World War Inside Islam

In the aftermath of America’s invasion of Iraq, Norman Podhoretz, the neoconservative polemicist and editor of <i>Commentary</i>, wrote a long essay arguing …

Why Arming Kiev Is a Really, Really Bad Idea

Should the United States start arming Ukraine, so it can better resist and maybe even defeat the Russian-backed rebels in its eastern provinces? A …

If You’re Afraid of ‘Lone Wolf’ Terrorism, You’re Missing the Point

<i>This article originally appeared at TomDispatch.com. To stay on top of important articles like these, sign up to receive the latest updates from</i> …

The Surprising Way Companies Like Netflix and Amazon Do Market Research

Companies like Netflix, Conscious Box, and Microsoft are leveraging the subscription business model to discover what their customers want next.<p>So far in this eight part series titled "8 Reasons Subscribers Are Better Than Customers," we've seen how subscribers boost the value of your company, …

Daesh restaure le Califat

Géopolitique de Daesh. La situation est peu banale : l'assise territoriale de Daesh semble se renforcer constamment. État atypique, le Califat …

Asie

What Germany Owes Ukraine

In a state visit to Hungary on Tuesday, German Chancellor Angela Merkel reiterated what has become her mantra ever since Russian tanks, men, and …

EU and the Arab world: 'cooperation' to fight terror is an excuse

Egypt's poor welcome Sisi's presidency, May 2014. Aishah Schwartz/Demotix. All rights reserved.I recently read an announcement by the EU chief of …

Quelles sont les limites de la liberté d’expression ?

Recensé : Corey Brettschneider, <i>When the State Speaks, What Should it Say ? How Democracies Can Protect Expression and Promote Equality</i>, Princeton, …