Clayton Smith

39 Flips | 6 Magazines | 1 Following | 1 Follower | @cdsmith1028 | Keep up with Clayton Smith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Clayton Smith”

The Transfat Fight: What does it mean for your restaurant?

By Betsy Craig, MenuTrinfo<p>Last month, the FDA proposed a ban on partially hydrogenated oils (PHOs) that could shake up the food industry. At issue is …

14 Steps To Improve Your LinkedIn Presence In 2014

Contributor William Arruda gave Forbes readers good reasons last week to give LinkedIn a much more serious look in 2014.<p>Now that Arruda has covered the “why” of updating your profile, I’d like to take a closer look at the “how.” So I’ve reconnected with Wayne Breitbarth, the LinkedIn consultant and …

New FDA Requirements for ‘Gluten-Free’ « MenuMax Back-of-House Optimization

A growing number of restaurants across the nation have been offering gluten-free menus in recent years. But do they meet the first ever gluten-free …

LinkedIn Is No Longer Just For Recruiters — Here's How Companies Are Using It To Win Customers

LinkedIn users viewed 63% more pages on the mobile and desktop versions of the sitein the first quarter of 2013 than during the same quarter in 2012. As a hub for professionals to network, LinkedIn presents tremendous potential for business-to-business (B2B) sales and B2B marketing professionals.<p>In …

Cold Calling Is Dead, Thanks To LinkedIn

Or should I write it the way two entire industries, sales and marketing, would probably exclaim:<p>LinkedIn Head of Marketing for Sales Solutions, Ralf VonSosen, wrote Ken Krogue an email that sparked this article“Cold calling as we know it is dead… thank you LinkedIn”<p>Last week I received an email …

LinkedIn Contacts Gains New Features As It Connects With Its First Update

LinkedIn Contacts, the dedicated contacts management app from the popular professional social network, has just connected with its first ever update. …

What Your LinkedIn Photo Says About You

People do business with people they trust. So what are you trying to hide in that photo?<p>Ever meet someone in person and think, “Whoa. You look nothing like I thought!”<p>Prospects, customers and colleagues enjoy doing business with people they can relate to and feel like they know. A smiling realtor’s …

Social Media

How to Use LinkedIn for Exposure and Lead Generation

If you’re “on LinkedIn”, but not using it to educate your target audience, build your community or mine it for leads – then you’re wasting the most powerful social platform a business person could ever ask for!<p>If you’ve been to workshops and webinars that show you how to setup your profile – and …

Effective Menu Engineering For Your Food & Beverage Menus

Using accurate recipe costing, learn how to effectively make decisions about your menu that affect your bottom line. Citing examples, see how decisions being made on partial or incomplete data can decrease your profitability. Learn about the flaws of the traditional dog/star methods. Review the …

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