Chris D

20 Added | 1 Magazine | 16 Likes | 2 Following | 3 Followers | @cdrum | Keep up with Chris D on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris D”

The Future of Analytics: Collaboration, Deep Learning, and Telling the Story

Dr. Athanasios (Thanos) Gentimis, Assistant Professor of Math and Analytics at Florida Polytechnic University sees the future of analytics as a team …

Data Warehousing

Data Humanism, the Revolution will be Visualized.

<b>We’ve reached Peak Infographics. Are you ready for what comes next?</b><p><i>Originally published on PrintMag</i><i>.</i><p>Data is now recognized as one of the founding …

Why Data-Driven Storytelling is the Next Big Thing in Content Marketing

Marketing

Data Visualization 101: How to Make Better Pie Charts and Bar Graphs

As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the …

Google open sources Embedding Projector to make high-dimensional data more manageable

This morning, Google announced that it was open sourcing its data visualization tool, Embedding Projector. The tool will help machine learning researchers to visualize data without having to install and run TensorFlow.<p>Dimensionality, and vectors in general, is not something that most of us find …

Machine Learning

Do you speak the language of Data Analytics?

business environment. Businesses have woken up to the fact there is value in their data, and as a result the humble data scientist is in high …

Data and Analytics: Three Key Steps to Successful Business Decisions

Without a doubt, data and analytics have become central to every organization's business strategy.<p>In his book <i>Competing on Analytics: The New Science</i> …

Big Data

Zooming Out

<b>“Hype – an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”</b><p>Hype, by definition …

Are Smart Data Lakes the Answer to Data Warehouses?

A phenomenal shift has occurred over the past few years in the enterprise data world. The ubiquitous data warehouses – the foundation for business …

Big Data

bigdataanalyticsguide.com

In-app Revenue 13x Higher than Mobile Web Ads

In-app ads are more than 13 times as valuable as mobile web ads, according to an Opera Mediaworks study.<p>While the two produce a comparable volume of …

Apps

Ten Ways Big Data Is Revolutionizing Marketing And Sales

• Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing.<br>• Customer Value Analytics (CVA) based on Big Data is making it …

Big Data

How Agencies Are Putting Themselves Out Of Business And What We Should Do About It

Think the advertising industry is full of innovative ideas and future potential? Think again.<p>According to Michael Farmer, CEO of Farmer & Company and 25-year veteran advertising consultant, what was “once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the …

Mad Men

New Google Maps ads will drop branded pins on your search results

Yes, Google builds plenty of useful and fun products, but don't ever forget -- the company is first and foremost an advertising business. As such, today the company is announcing a number of updates to its various advertising products to help brands do a better job at reaching the billion-plus …

7 Ways To Perfect Your Email Newsletter

In an era dominated by cutting-edge platforms like Instagram and SnapChat, email may seem like an archaic digital medium (an oxymoron, to many of us). Yet, thousands of marketers continue to claim that email marketing isn’t just effective—but that it’s the highest-ROI strategy they use. In a recent …

Marketing

A First Look at Google Data Studio

Infographic: Consumers Don’t Mind Hearing From Brands on Messaging Apps

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social …

Apps