Carolyn Jordan

25 Flips | 3 Magazines | 4 Likes | 3 Following | 1 Follower | @cdjordan | Keep up with Carolyn Jordan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Carolyn Jordan”

Target Data Breach Has Congress Eying Data-Security Alternatives

Con­gress will con­sider new ap­proaches to data se­cur­ity in the wake of ma­jor data thefts at Tar­get and oth­er re­tail­ers, a key House …

6 Ways a Good Assistant Can Change Your Life

My executive assistant has become key to my productivity. With someone to attend to administrative details, I can focus on building my business.<p>"My job is to worry so you never have to," my amazing executive assistant Meg Riedinger told me recently.<p>I don't like the word <i>assistant,</i> because for some, …

How to Throw a Great Holiday Party -- Cheap!

You can host a party your employees will actually enjoy, without breaking the bank. Here's how.<p>A good party needs lots of food, alcohol, a great band, and really awesome door prizes, right?<p>Well, no. Not only are those things expensive, but they aren't even appreciated by all of your staff. For …

3 Marketing Mistakes Most Companies Make

From vanity metrics to buzz, don't fall into these common marketing traps.<p>Many of the projects I manage with companies are born out of a catastrophic event. They seek me out because something they have built--a product or marketing campaign--isn't generating the numbers they had hoped or expected. …

Most Americans Hide from Online Advertisers, Says Pew

Sorry, marketers. Americans find your snooping and targeted ads almost as loathsome as hackers.<p>Which is worse: The fact that the National Security Agency worked with tech companies to track unknowing Americans? Or that advertisers like spamming customers' email accounts with so-called relevant ads? …

Best Marketing Tech Conference You've Never Heard Of

Over the past decade, Indianapolis has quietly shifted from a center of manufacturing and shipping to a marketing technology hub. Check out this conference.<p>For cutting edge marketing technology information, look no further than Techpoint's M-Tech Conference on September 19, 2013, at the JW Marriott …

How to Fix 8 Sales Strategy Errors

Addressing these "big picture" errors ensures your company's long term success.<p>Selling, like anything else, can be separated into strategy (your plan of action) and tactics (the actions you actually take.) I've written in the past about tactical sales errors but not so much about the larger issues …

4 Guidelines For Improving Your Marketing

Marketing is not an exact science and getting it right often requires frequent reviews. Try these guidelines to make the process more productive.<p>About every four-to-six months our company goes through the cathartic process of reviewing our marketing performance. Like many companies, we use a …

Beware the CMO Who Can Do It All

Looking for the perfect CMO? Turns out, your expectations might be a little unreasonable. Here's what you should expect from a CMO.<p>Executives, hiring managers, and recruiters across industries looking for CMOs are setting themselves up for failure. How do I know?<p>Ask someone in a hiring position …

Facebook Graph Search: Identify Customers You Don't Want

Those customers who take but never give anything in return? Find them--so you can stop wasting time and money on them.<p>Facebook Graph Search, the highly anticipated search tool within the social network, is rolling out over the next few weeks. There are the inevitable questions about privacy, as …

Google Analytics Creates Superior Admin User Experience

<b>Upgraded Settings & Enhancements</b><p>You may (or may not) have noticed that the Admin tab in Google Analytics has a significantly new and different look …

Entrepreneur

Google AdWords tip: How long do you have to test two ads before you know which one is performing better? Rule of thumb is, 20-30 clicks on each ad. …

Why Marketers Get Social Media Wrong

by Jason Falls | June 24, 2013<p>Most marketers get social media wrong. Especially those that have been around the block a few times and know a thing or …

25 Digital Media Resources You May Have Missed

Another busy week has gone by. Here at <i>Mashable</i>, we've been swamped with E3 and WWDC news, and we know that you probably fell behind on your tech …

4 Step System for Increasing the Conversion and Sales with a New Web Page

So, you’re getting a lot of traffic to your site using social media, SEO and content marketing.<p>Well done!<p>But the job is only half done. You need to …

How to Create a Perfect Facebook Promoted Post that Doesn't Break the Rules

If you’re a social media marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook’s …

How to Completely Ruin (or Save) Your Website with Redirects

Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?<p>When done right, 301 …

SEO

3 Ways Paid Social Ads Can Make Your Content Explode

Content marketing—creating and distributing relevant content to attract, acquire and engage your target audience—has become a popular marketing …

Marketing

Tuscany - Italy

A Guide To Magical Cinque Terre, Italy

Traveling to Italy

24 Hours in Florence, Italy

Florence is one of those must see cities for travellers. If you are heading to Italy, this famous art city should be on your itinerary.<p>Capital of …

Phone

672 Tours and Activities<p>The world’s famous Colosseum was built in 80 AD for the Roman emperors to stage fight to-the-death gladiator battles and hunt …