Cece Serino

556 Flips | 57 Magazines | 49 Likes | 15 Following | 31 Followers | @ccserino | Digital Director @25pennmarketing | Creative Designer of Print and Digital Content | Social Media Marketer | Artist | Photographer | Mom

These are the 2017 tech gadgets I just couldn't live without

When it comes to new gadgets and gizmos, 2017’s been a pretty epic year.<p>We’ve seen a surge of new voice-activated assistants, rise of remastered retro tech, and all kinds of quirky smart devices. Rather than rehash what’s appearing on my colleagues' top lists—most of which would make my top picks, …

Gear & Gadgets

Google Shopping: What do marketers need to know about the latest updates?

<b>In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has</b> …

eCommerce

Pinterest moves into paid search: What you need to know

<b>Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With</b> …

AdWords

7 Mantras for Those Who Have Lost Their Motivation and Hope

Earlier today, I was sitting on a park bench eating a sandwich for lunch when an elderly couple pulled their car up under a nearby oak tree. They …

Old Age

We tested 48 Facebook ads to bust 6 marketing myths

Facebook Ads are a predictable and scalable way to find new customers and followers. You can start with just a few dollars a day and any brand can …

See Photographer Bruce Gilden's 'Blunt' State Fair Portraits

Fair Faced<p><b>A Legendary street photographer searches for the soul of AMERICA AT STATE FAIRS</b><p>Photographs by <b>Bruce Gilden—Magnum Photos</b> | Text by <b>Paul</b> …

Bitcoin’s Big Compromise Is Unravelling As a Contentious Upgrade Threatens to Split the Network

On Thursday, major Bitcoin network operator (or ‘mining pool’) F2Pool formally withdrew its support for the next stage of a planned Bitcoin upgrade …

GoPro Announces Fusion, a 360 Cam to Get Back on Track

After several years of fast growth and high expectations, GoPro is current struggling to maintain its standing at the top of the mobile digital …

Videography

ZipRecruiter Partners with Facebook to Help Small Businesses Reach More Candidates

Small businesses employ nearly half of our country’s workforce—however, 40% of small business owners report that filling open jobs is more …

A CEO spent $6 million to close the gender pay gap at his company

Salesforce CEO Marc Benioff has been working steadily to close the pay gap at his company. Following is a transcript of the video.<p>The pay gap between men and women is not going away. In the US, women earn 21% less than men on average. But Salesforce CEO Marc Benioff is shelling out millions to try …

This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

Self-taught photographer Chelsea Lauren has been working major events, from red carpets to awards shows to boxing matches, for almost a decade.<p>For …

Whole Foods just got a bit cheaper

Amazon is cutting the prices of bananas, butter, organic eggs, and other best-selling staples at Whole Foods' 470 stores, promising customers lower …

Customers

Why You Don't Remember Your Commute

We've all been there before: you snap out of a daze, look around, and realize you've driven all the way to your destination without really noticing …

Commuting

Interactive Web Developer Bootcamp | Mashable Shop

This comprehensive training program covers full-stack web development using modern tools like HTML, CSS, JavaScript, and Ruby on Rails. This training …

How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this …

Target Market

Video advertising increasingly accounts for mobile revenue in both gaming and non-gaming apps

From mobile games to non-gaming apps, 55% of total mobile publisher revenue is generated from ads, with mobile video ad monetization making up 31% of …

Why Little Short Stories Are Popping Up in Google Ads All Over the Internet

Some Google ads are well written, but these are literature.<p>If you stumble upon a Google ad this week that doesn’t want to sell you anything, you …

Instagram Caption Ideas for Creative Marketers

Instagram has quickly formed into one of the most optimal social media networks for businesses to illustrate their story through photos. With several …

Marketing

Often Overlooked Basics For Better Pictures

If you’re reading this, it’s hopefully because you want to improve your photography. It’s good to crave new information and review fundamentals. One …

Nature Photography

How to Boost Your Search Rankings With These Instagram Hacks

People either search for something or they don’t.There’s not a whole lot you can do about it, to be honest.For example, how often do you Google …

Marketing

The Five Pillars of a Solid Digital Marketing Strategy That Endures

It's 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a …

Marketing

3 Important Facebook Updates for Marketing Professionals

Earlier this week, Facebook released its second quarter earnings results for 2017, providing the latest insights into the direction the company is …

Sheryl Sandberg

Google and Facebook Still Reign Over Digital Advertising

It was a very good week for two of the biggest tech companies on Earth.<p>Facebook announced it made $9.3 billion this quarter, a 45 percent increase …

Facebook needs to rethink its expensive and patronising 'social VR'

Facebook is the child that can do no wrong. The social media giant's shares hit an all time high this week after it announced its revenues had soared 45 per cent. Its push into mobile advertising appears to have paid off, with 98 per cent of its revenue coming from paid-for posts.<p>The surge in …

A Simple Trick to Make Photoshop's Content Aware Tool Much More Powerful

If you've ever used Photoshop's Content Aware Tool, you know that it can either give borderline magical results or hilariously messed up miscues. …

Delicious Brand Identity and Packaging: Utopick Chocolate Bars

If you happen to have a sweet tooth you may have noticed that chocolate bars are having a moment in the world of packaging design poising themselves …

Graphic Design

10 paid iPhone apps on sale for free right now

Yesterday’s post covering the day’s best paid iPhone and iPad apps on sale for free was definitely a solid one, and several of those apps are still …

The 10+ Most Hilarious Parenting Tweets Of The Year So Far

Mixing parents and Twitter is a dangerously hilarious combination that we have already established previously. We showed you the most hilarious mom …

Facebook brings Live broadcasting to its Spaces virtual reality app

In an effort to seemingly combine a couple of the top tech trends of the year, Facebook will soon be allowing users of its Oculus Rift virtual reality system to live stream themselves inside VR to their Facebook friends and followers as avatars.<p>The Facebook Live functionality will be arriving on …

The Pixel Kit is Kano’s latest product to get your kids psyched about coding

Following a host of delays, Kano is finally shipping its latest coding product for kids, the Pixel Kit. It’s cute, compact and colorful and is aiming to light up kids’ imaginations.<p>The device, which retails for $79.99, bears some resemblance to a pixelated Lucite Etch A Sketch, but at its heart the …