Cathia CAMBEL

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The Introvert's Survival Guide to Networking | Inc.com

I am an introvert. My consulting business blooms or withers largely on the basis of my networking prowess. Fifteen years ago, this painful dichotomy kept me up at night.<p>I signed up for a networking event in Washington, D.C., and the anticipation proved nearly as damaging as the networking itself: …

Networking

To Sell Products That Help The World, Convince Consumers That They’re Helping Themselves

People are selfish. If you want to get them interested, appeal to their self-interest, not their desire to do good.<p>If you are one of the many retailers that believes being a good corporate citizen will help you sell more products, then we have a little secret to share with you. Despite what the …

Warby Parker

The Cover Letters That Make Hiring Managers Smile (Then Call You)

You know that next job of yours? Yes, that’s right, the really amazing one with the brilliant co-workers, cool boss, and fresh, free snacks in the office vending machine? That one.<br>You know how you’re going to land it? By quickly showing your future employer that:<p>a) You’re going to perform …

An Almost Foolproof Way to Achieve Every Goal You Set | Inc.com

I love setting goals.<p>Unfortunately, my goals don't always love me back.<p>I've tried using silence to accomplish a goal, and I've tried to sneak up on big goals, and although those strategies work, they're hardly foolproof.<p>Fortunately James Clear, an entrepreneur and guy who thinks a lot about goals, …

Motivation
Happiness

The 7 Ways You're Not Engaging Your Employees

With all the disgruntled and restless employees out there – a recent study put the percentage of employees who are not fully engaged at 75% – employee engagement is as high a concern as ever. Company leaders do somersaults to maximize the engagement of their employees and, by extension, their …

Your Weakness May Be Your Competitive Advantage

Midway through the workshop I was teaching on professional reinvention, I gave participants an assignment: create a narrative citing your professional strengths. After the break, a woman named Alison raised her hand. “This one was difficult for me,” she said. “I thought about what was special about …

RT @Direction_Grp: #UK better at #contentmarketing than colonial cousins #dgedge http://t.co/BeFAVRcfXn

Comment les marques médias utilisent la cover Twitter… Ou pas !

Depuis maintenant quelques mois Twitter donne la possibilité d’utiliser une cover et cela que l’on soit une personne physique ou une marque. Autant …

Audience Development in Marketing

Click here to view a transcript of the podcast interview. Audio file transcribed by Rev.com<p>I was recently asked to help a mid sized software company …

The essential guide to building your business through Twitter search

<i>By Mark W. Schaefer</i><p>Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.<p>If …

SEO : que faire en cas de chute dans les résultats

Comment diagnostiquer la cause d'une dégringolade, et surtout quelles sont les pistes pour remonter la pente ? Les pénalités de Google ne sont pas …

How to Generate More Leads

I suspect I’ve uttered the sentiment in the image below several thousand times over the past few years.<p>It sounds so simple, but it isn’t always easy. …