Colin Bhowmik

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3 Secrets to Connecting & Building Rapport

YouTube

C-Suite Relationships: Teaming Up with the CMO

<b>This is the third post in my series on CIO relationships across the business. (Previously: The intro and the CEO.)</b>Informatica hired a new CMO, Sally …

Marketing

Poop scoop: Everything you need to know about healthy pooping

There are fewer things as intrinsic to your body as pooping. After all, in your first weeks in the world, all you did was eat, sleep, breathe and …

This handy app turns your LinkedIn profile into a gorgeous CV

While most websites let you apply for jobs straight with your LinkedIn profile, it doesn’t hurt to keep a polished CV around in case you need to submit one for the vacancies you’re eyeing. But building up a sleek resume could be a hassle, especially if you struggle with designing stuff.<p>Available …

Apps

50 most useful Alexa skills

Alexa has a ton of functionality out of the box, but the real magic happens when you dig into the world of third-party skills.<p>Out of the box, Alexa can do an impressive number of things. It can stream Amazon Music or Spotify, control your Philips Hue smart bulbs or anything connected to a …

Smart Homes

Ontario government agency urges doctors to use caution when prescribing opioids

TORONTO — An Ontario government agency is urging the province’s doctors to be mindful of prescription strength and length when putting patients on a …

Revolut now lets you automatically buy travel insurance based on your phone's location

One of the most overlooked parts of going abroad is travel insurance. That’s probably because there’s a massive dichotomy between how easy booking a flight within Europe is, and how tedious it is to pick out a policy.<p>London fintech startup Revolut plans to make things even easier. The company has …

Travel Insurance

The 19 best business books of 2017

The holidays are the perfect time to catch up with some of the best business books of the year, or give one as a gift.<p>This year's highlights include Wall Street crime capers, a memoir about challenging gender discrimination in Silicon Valley, and an intimate look at a small American town that's …

Self-improvement

LinkedIn’s 2017 U.S. Emerging Jobs Report

The job market in the U.S. is brimming right now with fresh and exciting opportunities for professionals in a range of emerging roles.<p>New types of …

Deloitte Digital’s CMO Is Claiming Territory Long Held by Traditional Shops and Holding Companies

Alicia Hatch plays to win, embracing substantial risks to reap big rewards at Deloitte’s agency group, as it continues driving deep into territory …

Advertising Industry

This Jewelry Maker Who Sells Made-to-Order Pieces Developed Her Brand Through Posting to Instagram

Jess Hannah has more than 212,000 followers after doubling down on her business making 'jewelry for how it should be worn: never taken off.'<p><i>In this series,</i> <i>Instagram Icon</i><i>,</i> Entrepreneur <i>speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.</i><p>While Jess …

Time I

Fitness: Avoid pain in the back by paying attention to posture with exercises

Print<p>Walking and sitting upright may become a distant memory as our hunched, technology-driven existence influences evolution. Unfortunately, this is …

CMOs Share Their Approach In A ‘Post-Advertising Era’

At Ad:tech New York, there was a common refrain: brands must get away from thinking about reach and frequency and embrace a concept of when, where …

Marketing

Demystifying the DMP

Derek is a Vice President within Merkle's Marketing Technology Consulting Group and brings over 20 years of technology experience to Merkle clients …

3 steps to teach your brain to manage stress and crush it at work

Some jobs are more stressful than others, but almost all of us, at some point, have had to cope with the familiar symptoms: a churning stomach, …

How Marketing Automation Technology Makes Businesses Smarter

<i>Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective</i> …

Marketing Automation

Why Customer Data Should Shape your Marketing Strategy

Thanks to Mo for sharing their advice and opinions in this post. Mo Naser is an industry expert in the field of online survey software. In his job as …

Marketing

2016 State of Digital Transformation

<b>"Efforts in customer experience often serve as the heart and soul of digital transformation." - Brian Solis</b><p>In the age of the customer, the next generation customer experience will be powered by artificial intelligence. When everyone and everything is connected to the Internet, companies must …

Innovation

A day after stealing HP away from Salesforce, Microsoft's cloud chief calls it a 'takeout'

According to Geekwire's Dan Richman, Guthrie played up the HP deal as one of the biggest public wins for Microsoft's Dynamics CRM software, as it nabbed away one of Salesforce's largest customers.<p>"HP is a very large Salesforce shop — or they were until yesterday...It was a Salesforce takeout. HP …

Salesforce

Factoring customer lifetime value into ecommerce marketing planning

How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value?Marketers are facing a new era in online …

Customer Experience
Trends

5 Fast Steps to Developing a Strong B2B Content Strategy

Content strategy is the basis for successful business-to-business content marketing. Like the foundation of a house, content strategy contains and …

Eight simple rules for building a Stanley Cup contender

The key to building a consistent Cup contender: establish a core and surround them with cheap and competent depth.<p>How do you build a Stanley Cup …

Ice Hockey

The Secrets To Handling Passive-Aggressive People

Dealing with people who exhibit passive-aggressive behavior is easily one of the most challenging aspects of our social lives. Here’s what you need …

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

Jason Compton, Contributing Writer<p>March 23, 2016<p>Share this content:<p>LTV is useful for far more than determining how much to spend on acquiring …

Lead Nurturing Is The Future Of Digital Marketing

We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This …

Marketing