Cathy Bautista Pumarega
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25 Books Jeff Bezos, Mark Zuckerberg, and Other Top CEOs Recommend | Inc.com
Successful CEOs never stop learning. Personal growth is almost as important as hard work in building a winning business. Many entrepreneurs accomplish this through workshops, conferences, and even a few continuing education courses. However, for a busy entrepreneur, being away from the office for a …
Self-improvement10 Reasons Why Businesses Should Invest in Digital Marketing
According to ITU, almost 3 billion people or 40.4% of the world’s total population has access to the Internet in 2014. Global Web Index also reported …
Marketing3 New Twitter Ad Features for Ecommerce Merchants
Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are …
eCommerceKraft turns new page in teddy bear campaign
Kraft Canada is already in the teddy bear business. Now it's branching out into books.<p>Since last spring, the company has been taking a new approach to marketing its peanut butter brand, based on tapping into consumers' emotions. It began with an ad campaign telling the story of a girl and her teddy …
Study Shows Which Mobile Ads Get Millennial Moms’ Attention
Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives …
Advertising IndustryFashion Week Gets the LEGO Treatment, Anna Wintour and Karl Lagerfeld Make Pretty Cute Toys
NYFW just got a whole lot better.<p>New York Fashion Week kicks off tomorrow, so we know one thing is on your mind: LEGOS. No? Not even a little bit? Well, get ready to seriously change up your thinking.<p>LEGOLAND Discovery Center in Westchester, New York debuted replicas of Anna Wintour, Grace …
Karl Lagerfeld‘Unshackling’ big data for marketers: Sitecore’s new real-time NoSQL platform is a game-changer
It’s a modern marketer’s dream to view each customer’s every experience with a brand in real time across web, mobile, social, offline channels, and email — and have the capability to communicate, present offers, and manage experiences at precisely the same rate.<p>That 1-to-1 marketing dream is …