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25 Books Jeff Bezos, Mark Zuckerberg, and Other Top CEOs Recommend
Inc Magazine - By John Rampton
Successful CEOs never stop learning. Personal growth is almost as important as hard work in building a winning business. Many entrepreneurs accomplish this through workshops, conferences, and even a few
Digital Marketing
10 Reasons Why Businesses Should Invest in Digital Marketing
optixor.com
According to ITU, almost 3 billion people or 40.4% of the world’s total population has access to the Internet in 2014. Global Web Index also reported …
3 New Twitter Ad Features for Ecommerce Merchants
practicalecommerce.com - Paul Chaney
Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are …
Kraft turns new page in teddy bear campaign
The Globe and Mail - SUSAN KRASHINSKY
Kraft Canada is already in the teddy bear business. Now it's branching out into books. Since last spring, the company has been taking a new approach to marketing its peanut butter brand, based on tapping
Mobile Devices
Study Shows Which Mobile Ads Get Millennial Moms’ Attention
Adweek - By Lauren Johnson
Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives …
Charging More For Facebook Ads Will Challenge Marketers To Create Better Content
Forbes - Kavi Guppta
Facebook advertising will continue to become costlier. The result will be a much more selective display mechanism, curating higher quality advertising to its billion-person audience. Despite the higher
Fashion Week Gets the LEGO Treatment, Anna Wintour and Karl Lagerfeld Make Pretty Cute Toys
Marie Claire - By Samantha Leal
NYFW just got a whole lot better. New York Fashion Week kicks off tomorrow, so we know one thing is on your mind: LEGOS. No? Not even a little bit? Well, get ready to seriously change up your thinking.
‘Unshackling’ big data for marketers: Sitecore’s new real-time NoSQL platform is a game-changer
VentureBeat - John Koetsier, TUNE
It’s a modern marketer’s dream to view each customer’s every experience with a brand in real time across web, mobile, social, offline channels, and email — and have the capability to communicate, present