Cathy Bautista Pumarega

10 Added | 3 Magazines | 2 Likes | 1 Following | 1 Follower | @cathypumarega | Keep up with Cathy Bautista Pumarega on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cathy Bautista Pumarega”

25 Books Jeff Bezos, Mark Zuckerberg, and Other Top CEOs Recommend | Inc.com

Successful CEOs never stop learning. Personal growth is almost as important as hard work in building a winning business. Many entrepreneurs accomplish this through workshops, conferences, and even a few continuing education courses. However, for a busy entrepreneur, being away from the office for a …

Self-improvement

thetoptenz.net

10 Reasons Why Businesses Should Invest in Digital Marketing

According to ITU, almost 3 billion people or 40.4% of the world’s total population has access to the Internet in 2014. Global Web Index also reported …

Marketing

3 New Twitter Ad Features for Ecommerce Merchants

Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are …

eCommerce

Kraft turns new page in teddy bear campaign

Kraft Canada is already in the teddy bear business. Now it's branching out into books.<p>Since last spring, the company has been taking a new approach to marketing its peanut butter brand, based on tapping into consumers' emotions. It began with an ad campaign telling the story of a girl and her teddy …

Study Shows Which Mobile Ads Get Millennial Moms’ Attention

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives …

Advertising Industry
Advertising

Fashion Week Gets the LEGO Treatment, Anna Wintour and Karl Lagerfeld Make Pretty Cute Toys

NYFW just got a whole lot better.<p>New York Fashion Week kicks off tomorrow, so we know one thing is on your mind: LEGOS. No? Not even a little bit? Well, get ready to seriously change up your thinking.<p>LEGOLAND Discovery Center in Westchester, New York debuted replicas of Anna Wintour, Grace …

Karl Lagerfeld

‘Unshackling’ big data for marketers: Sitecore’s new real-time NoSQL platform is a game-changer

It’s a modern marketer’s dream to view each customer’s every experience with a brand in real time across web, mobile, social, offline channels, and email — and have the capability to communicate, present offers, and manage experiences at precisely the same rate.<p>That 1-to-1 marketing dream is …