Caterina Lay

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The science and art of Facebook advertising: How to get it right

I’ve read a few articles lately (New York Times, Financial Review, NPR) about the misplacement of brand ads on Facebook and other social networks …

Rise of WhatsApp Could Slow Facebook's Quest for Mobile Growth

As Facebook strives to keep engagement high in the face of mounting evidence that teenager interest is cooling, it's vying against a field of …

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If you don’t have video in your content mix, you’re missing out. It’s simpler to make than ever, ...<p>November 1, 2017<p>Want to know how to make …

Sony’s New Campaign For PlayStation 4 Promises Greatness

https://www.youtube.com/watch?v=QOdW1OuZ1U0<p>Sony put in a strong showing at announcements]E3 this week with a consumer-friendly price point and a slate of 30 games in development for the new Playstation 4.<p>And now, the company is continuing to stoke anticipation with its new ad campaign based on the …

Joy Of Specs: This Unauthorized Commercial For Tic Tac Will Make You Feel Funny

Somebody decided to make a spec commercial for Tic Tac–and the brand can’t be too thrilled. “Four Calories,” directed by Crobin, is a three-minute and 15-second hallucination, involving a fat, mostly naked tic tac fetishist, a man playing the trombone, and a passed-out degenerate covered in his own …

Heineken Is Crowdsourcing Your Best Worst #DadJokes

It’s a sad fact of life: After you have children, you become a pejorative. Affixing the words mom or dad to the front of a word is never a complimentary thing. “Mom jeans” were a source of ridicule before they were a <i>Saturday Night Live</i> sketch, and Dad Rock can mean anything from Nickelback to …

How Big Data Is Transforming The Mobile Industry

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.<p>Apple upended …

Big Data

Six Things You Didn't Know About R/GA's Bob Greenberg

One of the quirky things that's readily apparent about R/GA founder/chairman/CEO Bob Greenberg is the fact that he likes to dress in all black and …