Catarina Marinho

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6 ways to get your first client

A little while ago, I asked IWT readers two questions:• Who was your first high-value client (>$10,000)?<br>• How’d you close the deal?<br>The answers I got back …

4 Hot Mobile Marketing Trends to Watch in 2016

Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to …

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Facebook helps you find highly-rated local businesses

Facebook is putting those business ratings you've been entering on its Pages to work. With a new Professional Services portal, the social network lets you search for the highest-rated businesses if your area in a variety of categories. When you need to find a contractor, plumber, doctor, event …

Facebook is the Mobile App Advertising Paradise

Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app …

Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints

At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies' Cynthia Gumbert.

Infographic: The 2017 'Martech 5000' Marketing Technology Landscape

What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.

12 Ways To Make Your Most Important Brand Ambassadors - Your Employees - More Productive

How do you keep your employees happy and productive? Columnist Steve Olenski offers up these 12 techniques to help get you started.

CMOs, Keep Your Company On Track And Avoid "Communication Debt"

The words used on our website and marketing materials must reflect our brand and products effectively as they go into the minds of consumers -- plan …

The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication

As competition levels the playing field, how do you make yourself stand out? Columnist Asha Sharma lays out strategies to grow market share.

Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube

According to a study conducted by Google this year, nearly one in ten of its Google Preferred desktop viewers do not watch traditional TV.

Snapchat CEO Wants To Make It Easier For "Brands To Be Brands," May Offer Self-Serve Ads

en_US<p>article<p>In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active …

Social Video Chart: Your at-a-glance guide to 7 major platforms

A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.<br>Please …

Facebook Rolling Out Significant Upgrades To Ads Manager & Power Editor

A revamped Ads Editor and Power Editor will enhance the lives of Facebook Advertisers everywhere thanks to improved ad options, bulk changes and …

5 Reasons Marketers Fail With Data

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, <i>nearly half</i> of respondents are still finding it …

When's The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.

Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform.

Instagram Offers New Explore Page & Search Options

Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data

Company adds profile design flourish to encourage people to share their birthdates. The information will be used to serve more relevant information, …

Facebook Dumps "Likes" In New CPC Calculation To Focus On Performance Outcomes

The Generational Content Gap: How Different Age Groups Consume Content

Columnist Kerry Jones shares recent research about online content consumption preferences and habits across different generations.

Ten social media trends that will shape marketing over the next decade

Media & Tech Network,Marketing & PR,Social media,Digital media,Media,Media business,Media buying<p>To remain relevant, marketers must embrace their inner digital geek and look beyond their geographical borders<p>It’s 2015 and brands have figured out how to best use social media for business. The last …

Social Media

Facebook Gives Page Admins Quick View Of Reach & Click Stats

Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.

“We Test Everything” And Other Lies Online Marketers Tell

If you don't have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where …

Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users

Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research Center. This …

Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger

New service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.