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How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

When you know your company's next social media post is going to get trolled, it pays to plan accordingly.<p>That's the lesson from Groupon's massive …

Why Your Web Analytics KPIs Are Wrong (And Getting Worse) And How To Fix Them

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in order to grow and remain competitive in this increasingly digital world. Yet it’s ironic that, …

Adobe, WPP, Among Companies In Talks To Acquire Indian Social Analytics Startup Simplify360

Indian digital media circles have been abuzz with rumors of potential targets being looked at in the social media analytics space by Twitter, Adobe and even WPP, the world’s biggest advertising company. The latest to join the list of potential targets is Simplify360, a Bangalore-based social media …

BrightFunnel Raises Funding To Build Smarter Marketing Predictions

Marketing startup BrightFunnel is announcing that it has raised a small “advisory round” of slightly less than $1 million from some big-name investors.<p>Co-founder and CEO Nadim Hossain served most recently as the vice president of marketing at PowerReviews (which was acquired by Bazaarvoice). In …

Billionaire Jewelry King Launches TaskWorld, A Management Tool All About Performance

Billionaire jewelry king Fred Mouawad has a different take on the world of task management. Most providers have some play on keeping a list or offer a schedule of reminders. But Mouawad, after hanging out at Stanford University to get in geek mode, has built something different. It’s called …

CNN And Twitter Partner With Dataminr To Create News Tool For Journalists

CNN is hosting a press event today to announce a partnership with Twitter and social analytics company Dataminr, resulting in a new tool called Dataminr For News.<p>Dataminr CEO Ted Bailey said the goal is to “alert journalists to information that’s emerging on Twitter in real time.” Basically, the …

Salesfusion Acquires Marketing Analytics Platform LoopFuse

Marketing automation platform Salesfusion has purchased LoopFuse, an analytics platform that helps clients find promising new leads, for an undisclosed price. The acquisition comes two weeks after Salesfusion closed a $8.25 million Series B round, bringing its total funding raised so far to $10.1 …

SocialRadar shows you who is nearby, how you know them, and what you have in common

SocialRadar is trying to give humans the power of dolphins.<p>That is to say, enable us to figure out who is around using a form of radar.<p>SocialRadar released its iPhone app today that presents real-time information about people in your social network that are nearby. It was founded by Blackboard …

LinkedIn Company Pages Add Analytics

LinkedIn added analytic support to Company Pages Wednesday, giving businesses the opportunity to track how content shared on LinkedIn …

Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More

We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our …

Livefyre Buys Social Analytics Platform Realtidbits

Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting …

Imgur Debuts An Analytics Platform For Pro Users And Advertisers

Bootstrapped and profitable image-sharing platform (and Yahoo acquisition target) Imgur is today introducing a new analytics platform that will allow both individual users and advertisers the ability to track where an image is shared online, and how it’s distributed around the web in real-time. The …

Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More

In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, …

HootSuite Buys UberVU To Expand Analytics On Its Social Media Management Platform

HootSuite — a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and many more — is ramping up its product offering with more big data. Today it announced that it has acquired London-based uberVu, a social analytics platform. Terms …

Top 10 Social Media Blog Finalists 2014: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news.<p>Finalists: Top 10 Social Media Blogs 2014<p>We received over 600 nominations for our …

How Many Teens Are Actually Leaving Facebook?

Word on the street is that teens are leaving Facebook in hoards and instead flocking to apps like Snapchat and Instagram.<p>A report from digital agency …

Instagram Says First Ad Results Are “Promising” With Recall Up 32%, Shows It Wants TV Brand Dollars

Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 …

73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In Popularity, Facebook Stays On Top

Facebook may be currently facing question marks over how well it’s faring with younger users, but among those over 18 in the U.S. it remains the social network king. According to figures out today from the researchers at the Pew Research Center, the percentage of adults using the social networks of …

Spredfast Raises $32.5M For The “Third Wave” In Social Marketing

Social marketing company Spredfast is announcing that it has raised $32.5 million in Series D funding.<p>The round was led by Lead Edge Capital with participation from Austin Ventures, InterWest Partners, and OpenView Partners. The company has now raised more than $60 million.<p>Spredfast was founded …

Social Sharing App Buffer Doubles Down On Its Premium Business Product With Google Analytics, Follower Tracking

Buffer — the popular desktop/mobile app for sharing content across multiple social networks that hit a major stumbling block it hit last autumn when it suffered a security breach — is stepping up its bid to compete against the likes of Hootsuite by taking the platform in a more premium …

AdEspresso Raises $500K To Make Facebook Ad Optimization Easy For Small Businesses

AdEspresso, a startup offering Facebook ad tools for small and medium businesses, is announcing that it has raised its first outside funding, a seed round of $500,000.<p>The company focuses on ad optimization, namely finding the most effective combination of text and images for your ads. It says that …

Backed By Steve Blank & More, Startup Genome Founders Launch Next-Gen Benchmarking Tool For Startups

Three years ago, a team of researchers, entrepreneurs and data geeks set out on an ambitious mission: To put the world’s technology startups under the microscope in an effort to better understand why some succeed and why 90 percent eventually go the way of the dinosaur.<p>Fast forward to today, and …

Facebook Eyeing Up A $10-$15M Acquisition Of India’s Little Eye Labs

We now have more details on Facebook’s plans to acquire Bangalore-based Little Eye Labs, an Indian startup whose primary product is a software tool for analyzing Android apps’ performance. Multiple sources have told us that the two companies exchanged the term sheets few weeks ago, and that a final …

Synference thinks A/B testing can get a lot smarter with machine learning

Say a web publisher wants to find out which banner ad is most appealing to which audience, or which price point will make a certain user more likely …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Effective social media analytics

Six months ago, your company launched a new product. Last month, your sales dipped. Why? And how interested are people in your competitor's new product? Don't pay money for a focus group or a market survey that will deliver data three months from now. Listen to the social network instead. It's …

Twitter buys social media, TV analytics firm Trendrr

Twitter has acquired Trendrr, a social media analytics company that focuses on television and serves big brands like ABC, MTV, Telemundo, and Univision.<p>Trendrr posted the announcement on its blog Wednesday, saying that it's joining Twitter because of its emphasis on real-time data. The 5-year-old …

Apple buys social-analytic company Topsy for $200M

SAN FRANCISCO (MarketWatch) -- Apple Inc. AAPL, +2.00% has acquired Topsy Labs Inc., social-media analytic company, for $200 million, according to a …