Casey Ong

52 Flips | 1 Magazine | 2 Likes | 4 Followers | @caseyoong | Keep up with Casey Ong on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Casey Ong”

Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

This holiday shopping season, the keys to winning for retailers will not be having the “toy of the season,” free shipping, or huge Black Friday sales. Shopping has transformed so significantly that these old ways of competing have become less effective.<p>For example, last holiday season, Toys “R” Us …

eCommerce

Being Professionally Personable on Facebook

When people talk about using social media to advance their careers, they’re usually talking about LinkedIn, Twitter, or maybe their blog. But the reality is that more people use Facebook than any other social network, which means that sooner or later, you need a Facebook strategy for your …

Social Media

10 Steps a Leader Can Take to Rebuild Lost Trust

Trust is one of the most important leadership competencies a leader can develop and consistently role model for their team members. It can take …

Top 12 reasons why people resist change - Understanding reactions to change

Organizational change – Reasons why people resist change<p>Expecting resistance to change and planning for it from the start of your change management …

Changing an Organization’s Culture, Without Resistance or Blame

One of the biggest challenges a company can face is changing people’s behavior — getting them to collaborate and be humble, for example, or put the company’s long-term interests first. Most behavior-change initiatives accomplish little, at best.<p>So when we faced such a challenge at Lear Corporation, …

Leadership

The 5 Greatest Examples of Change Management in Business History

<b>20 July 2015</b> -<p>The need for decisiveness and communication, the inevitable disruption, and why you’ll probably need to break down “the old ways”... …

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone <i>not</i> have a Facebook page?Facebook is …

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s digitally saturated world, it has become nearly impossible for consumers to escape the constant chorus of brands vying for attention and “engagement,” so many people are tuning out. According to Nielsen, 92 percent of …

Marketing

10 Content Marketing Predictions That Will Make You Sound Really Smart

It’s only February, and brands are already proving 2015 is going to be huge for content marketing. Over the next 11 months, we expect brands to take …

Content Creation Process: How To Build Yours In 5 Steps

Anyone can create mediocre content. Creating content that has been published, republished, reworked, and repurposed a million times is easy.<p>But …

Crowdfunding may be the next digital marketing frontier

Marketers should be thinking about crowdfunding similarly to how they thought about social media 12-14 years ago.<p>"It's going to be the next big …

7 Benefits of Social Media Marketing for Small Businesses

Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, …

Marketing

Marketing Copy Is Getting An Analytics Makeover

Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on intuition and gut instinct (“It’ll work because it’s worked before….” “I’ve got a good feeling about this….”) into a precise, scientific, …

Marketing

13 Essential Content Marketing Tips to Convert Website Traffic into Sales - Jeffbullas's Blog

Ever since traditional forms of advertising have started taking more of a backseat, businesses of all sizes are embracing digital marketing …

Marketing

Why Your Websites And Email Newsletters Will Always Beat Facebook Pages

Where should you focus your online marketing efforts during 2015? In previous year’s campaigns on Facebook, Twitter, and other social media sites would have been high up on the priority list. Thanks to new policies and a need to maximise their own revenue, everyone should be wary of handing over …

Social Media

The importance of Visual Content in your Marketing Strategy

<i>Tom More is CEO and Founder of</i> <i>Slidely</i><i>, a popular creator of Slideshows, videos and imagery.</i><p>A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans have made …

5 social trends you can expect to see in 2015

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Social Media

21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog

When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first …

The Content Marketing Revolution

We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.<p>Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing …

5 Phrases That Ruin Marketing Messages

These common marketing expressions make your messages longer, less readable, and less likely to get a response.<p>In my free weekly newsletter, I critique and sometimes rewrite sales and marketing messages that readers send me. Many contain one or more of the following phrases that are either …

Customers

With Market Timing, Even If You Win, You Lose

Let’s take Joe, a hypothetical investor, who thinks he is really good at trading. In the past year, he has been fiddling with his portfolio on a quarterly basis, buying low, selling high, usually after reading something online. And he’s doing well—the market is up, so he is making money.<p>Then let’s …

How to Use Social Influencers to Build Your Brand

Engaging your brand with influential people in your industry allows you to increase awareness, create advocates, and improve your online reputation.<p>It's no secret that people appreciate recommendations from people that they trust above all else. This is why online reviews are becoming so important …

Public Relations

Why Marketing Needs To Get Serious About Customer Success

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.<p>As we argued in our last …

3 Fears That Halt the Entrepreneurial Journey

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Fear is one of the most common reasons that entrepreneurs don't take action toward realizing their vision and creating what they intended. Many “wantrepreneurs” encounter their doubts and misbeliefs about starting a company and …

Entrepreneurship

How You Can Embrace the Holy Grail of Online Marketing

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the December 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>Unless you’ve been sitting in front of a cathode-ray tube TV for the past few years, you’ve seen how important video has become as a marketing tactic.<p>In …

Marketing

The 4 Major Digital Ad Formats Face Off

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to …

Advertising Industry

Content Marketing Strategies You Can Steal

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the December 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>What’s the profile of a modern, best-in-class content marketer? By <i>modern</i> I mean someone who is using new tools and resources (social media, video and data) …

Marketing

9 Ways to Improve Social Sharing on Business Videos

Creating a video is a great way to showcase your business or service. The time and effort you put into this marketing material can really pay off — …

New tips, trends, and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps

Trail of the Month<p>WEBCASTS<p>Exclusive Leadership Webcast Series<p>BLOG SERIES<p>Real Trailblazer Stories to Inspire You<p>May 07, 2018 By Malachy …