Caryn Lowe

24 Flips | 1 Magazine | 1 Like | 16 Following | @carynlowe | Keep up with Caryn Lowe on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Caryn Lowe”

10 Questions to Ask Yourself When Testing a Business Idea

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've got a business idea you're jazzed about, but aren't sure if it's feasible. What you need to do is test the concept to see how it stands up to a series of rigorous questions.<p>"You are always testing," says Andre Marquis, Executive …

The 7 Steps To Delivering A Mind-Blowing TED Talk

Transform your run-of-the-mill presentation ideas by applying the “seven Cs of original messaging.”<p>It’s been said that there are no original ideas. But what may seem like old hat to you could become the next compelling TED talk.<p>You can transform your presentations by mining your expertise, …

The Secret to a Strong Branding Message? Focus.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass …

Messaging in Technology Marketing Stinks, But Improvement Is Possible - Hank Barnes

<b>90% of technology marketing messages stink.</b><p>I can’t back this up with quantitative research, but the number feels about right based on the number of …

Kleiner Perkins Launches Design Fellows Program To Match Talented Designers With Portfolio Companies

Now more than ever, design has become a key part of product development and user experience. And this focus on design extends to all types of technologies, including both consumer and enterprise companies. But talented designers are hard to come by–some say there is a shortage. Venture firm Kleiner …

In Conversation: Eric Ries on How to be Entrepreneurial inside a Big Company

The <i>Lean Startup</i> author says that entrepreneurship is management — and describes how that concept can help achieve better results at any company.<p>In …

Eric Ries

7 Content Marketing Myths Debunked

Blogs are an important component to your content marketing strategy since they are a regular channel for communication with your audience. However, incorporating other types of content into your strategy can be equally as important.<p>Visuals, infographics, white papers, eBooks, user-generated …

New tips, trends, and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps

Trail of the Month<p>WEBCASTS<p>Exclusive Leadership Webcast Series<p>BLOG SERIES<p>Real Trailblazer Stories to Inspire You<p>May 02, 2018 By Jody Kohner<p>Last fall, …

Why Most Startups Don't 'Get' Press

"I can't tell you how many times we've met with early-stage companies, and they start by telling us their big vision. They say, 'This is what we're …

Public Relations

How to Give a Great Presentation: Timeless Advice from a Legendary Adman, 1981

<i>“Read the Roman-Raphaelson book on writing. Read it three times,”</i> David Ogilvy famously commanded in the first of his 10 uncompromising tips on writing. Indeed, more than thirty years after its original publication in 1981, <b>Writing That Works: How to Communicate Effectively In Business</b> (<i>public</i> …

Product Marketing Plan Methodology & Tool-Kit

Creating a Product Marketing Plan is a 40-page PDF methodology and tool-kit of 20 premium tools & templates to develop a comprehensive product marketing plan.<p>Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric …

How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling

Cultivating the ability to experience the “geeky rapture” of metaphorical thinking and pattern recognition.<p>As an appreciator of the art of visual storytelling by way of good information graphics — an art especially endangered in this golden age of bad infographics served as linkbait — I was …

5 Things Every Presenter Needs To Know About People

Why a 20-Minute Presentation Always Beats a 60-Minute One

Barack Obama’s second inaugural speech ranks among the best of the last half-century, according to the <i>New York Times</i> columnist David Brooks. While Brooks disagrees with Obama’s view of government and its role in modern society, he acknowledges that Obama “made his case beautifully.”<p>Obama …

How to Give a Killer Presentation

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from …

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to …

How People Magazine Can Help You Build Unforgettable PowerPoint Slides

I don’t pay much attention to the happenings in the Kardashian clan. I know Kim is engaged to Kanye because you can’t avoid the news. But other than that, I can’t tell you very much. I am, however, interested in health and fitness and I do tend to linger a few seconds on “celebrity diet” stories. …

Why Last Year's Great Presentation is Crap Today - Spark Minute

There are an endless number of blog posts offering tips on how to ruin your presentation. Each one of these redundant articles is filled with the …

Public Speaking

Three Simple, Valuable Pitch Lessons From Twitter's $1 Billion IPO Presentation

You can learn a lot about simplicity from a company that encourages you to share ideas in 140 characters. Twitter CEO Dick Costolo and Chief Financial Officer Mike Gupta are holding invitation-only meetings with investors in New York, Boston, Chicago, and San Francisco to stir up interest before …