Carrie Robinson Mulcahy

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What will CRM look like in 2015?

When I joined Salesforce.com in 2002, the question was, why isn’t enterprise software as easy to use as Amazon.com? That simple idea transformed an …

3 Innovative Ways Startups Are Driving Results Over Social Media

Some small businesses are getting creative and earning their social media followers' trust -- and their dollars -- by ditching the one-way hard sell that's all too common on Facebook and Twitter.<p>They understand that social-media platforms are fertile ground for potentially lucrative two-way …

Australian startup Canva launches a graphic design platform

The software-as-a-service revolution that is transforming the software business has been largely localized to “business” and “productivity” …

Meet the new CEO: Smart, confident, and on the cover of Vogue

<i>This is a guest post by Levo League CEO</i> <i>Caroline Ghosn</i><p>There is a new kind of CEO in town, and she looks a little different than we are used to. For starters, she is a <i>she</i> — and she may wear Toms to the office, and have a baby on her hip while she writes emails and makes dinner. In another scenario, …

Inigral is now Uversity, a tool for high school students to pick the right college

Education technology startup Inigral has rebranded to Uversity, a name its customers will have far less trouble pronouncing.<p>Inigral was best known for its Schools app, which students use to create private communities on Facebook. But the executive team has increasingly been pushing for independence …

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

How, exactly, do things go viral on Twitter? It's a question that thousands of self-styled social media mavens, gurus and ninjas claim to have the answer to, but Twitter itself should be much better placed to explain.<p>The bad news from the company's latest UK blog post: "There is no single magic …