caroline clancy

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How the Sentiment of Earned Media Varies by Subject

There’s no denying the popularity of content marketing: Search for “content marketing agency” and you’ll receive more than 153 million results. More …

Public Relations

Want Brand Engagement? Build Your Community

Every department that directly interacts with customers — be it marketing, sales or support, to name but a few — is trying to deepen engagement with …

Here’s why consumers can’t get enough of brand content

Advertisers have something to celebrate: people are clicking on brand content so much that the rate of engagement is growing faster than brands are …

3 Ways To Tap Into The Emotion Of Customer Experience

“Unmemorable.” This is the word that should keep every CEO up at night. Is your customer experience forgettable? Your customers are feeling, sensing beings in a world where people are increasingly desensitized to the messages around them. That means your company must be more creative in making …

5 Important Softwares to Improve Customer Experience

When Bain & Co. examined 326 firms, they found that 80% of the companies believed that they delivered “<b>superior customer service</b>” but only 8% of the …

Four Ways Retailers Turn Away Customers

If you take a company that is already delivering a great customer experience and add time to the equation, what do you get?<p>For the answer, take a …

Customer Experience

Why marketing is the CIO’s number one tool today

Remember when delivering a service or product to a market was reasonably straight forward with limited channels available? Customer experience …

YES, Scripps, And J.D. Power Execs Share How Digital Will Change The Media Customer Experience

Media is not just one of the largest and most influential segments of our economy; it is also one of the fastest changing. As we experience personally and as a nation profound changes in how we connect with media, I thought it would be fascinating to get answers straight from industry leaders to …

Tech Firms Pull Talent Away From Ad Agencies

Graphic designers, wordsmiths often lured by flexibility of media startup culture<p>When Sean Burpee went to advertising school at VCU Brandcenter in Richmond, Va., his initial plan was to come back to his career in the ad agency business and move up the ranks to make TV commercials.<p>But when it came …

Advertising

Branded Content and Programmatic Are the Future of Online Ads

Branded Content and Programmatic Are the Future of Online Ads<p>Everything else is going to disappear. A Streaming Media East panel looks at what will …

Branded Content

Will the New Facebook Algorithm Change Everything for Branded Content?

Did you catch wind of “Mobilegeddon,” Google’s major algorithm update that shook the marketing world? Believe it or not, the search engine giant’s …

Cannes 2015: Titanium & Integrated, Branded Content and Film Craft shortlists

“#LikeAGirl” and “Groceries Not Guns” have been winning awards all week in Cannes, so it’s not entirely unexpected to see both pop up on the Titanium …

Branded Content

Snapchat Introduces 3V Advertising, Launches Branded Content Agency

<b>Snapchat</b> keeps growing its services for brands. The mobile app, renowned for messages that delete themselves after a few seconds, has introduced a …