Carmen Neghina

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Yale’s beloved happiness class is now on the internet for free

Happiness, they say, is infectious. Perhaps that is why the most popular course ever to be taught at Yale University—this semester enrolling 1,200 students, or a quarter of the undergraduate student body—is one titled “Psychology and the Good Life.”<p>PSYC 157, or “Laurie Santos’ happiness class” as …

Happiness

Stop Ending Your Speeches with 'Any Questions' and End With This Instead

Don't let your audience decide how you're going to end your presentation<p>You have a big presentation to make to your client, your funders or your boss. You've spent hours developing a deck that's concise, crisp and visually stunning. You've practiced the delivery so that you speak with clarity, calm …

Public Speaking

An Introduction to Google Tag Manager

Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a …

The Broke Girl's Guide To Healthy Eating

<i>This article was originally published on April 26, 2016.</i><p>Yes, it's true that health food can be staggeringly expensive — especially if it's something …

Neuroscientists Have Followed a Thought as It Moves Through The Brain

We didn't think it was possible.<p>A study using epilepsy patients undergoing surgery has given neuroscientists an opportunity to track in unprecedented …

The Brain

The psychology behind performance-based bonuses is total bunk

Compensation is an arcane art. Everyone in business knows how a company determines compensation is extremely important to its health and culture, and yet nobody ever seems to be happy about it. Adding to this problem is the additional fact that nobody wants to sound like a jerk, and so there’s a …

Business School

What to do if you break your leg in the middle of nowhere

Know how to improvise, but try to be prepared.<p>So you’re out in the wilderness, enjoying the fresh air and leaving civilization far behind, when suddenly your friend slips and—crack! Maybe he falls onto his outstretched hand, or she lands on her leg. Either way, you have a bad feeling a bone might …

How to Get Dancer Fit: 7 Toning Workout GIFs From New York City Ballet

Inside a sunlit dance studio across from Lincoln Center in Manhattan, the ballerina Sara Mearns is stretched taut in a forearm side plank, one leg hovering above the ground. It looks easy enough—but that’s exactly the sleight of hand that professional dancers have perfected: transforming physical …

Scientists discover "angel particle" that is its own antiparticle

Every fundamental particle in the universe has an antiparticle, which has the same mass but the opposite charge. If a particle should ever meet its …

Physics

Losing weight won’t make you happier—but eating a balanced diet will

Step away from the scales—it may not be the key to improving your mental health.<p>Despite the message that the happiest you is just 10 pounds away, new research suggests that improving the quality of your diet may be the recipe to protecting and even improving your mental health, not losing …

Template for Developing a B2B Content Marketing Strategy

Content marketing can be tough, especially if you’re as organizationally incompetent as I am. (Seriously, it’s bad). If you’re like me, this gives …

An Insight Into My Digital Marketing Automation Machine

The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy.<p>Well…..that is …

19 Can't-Miss Marketing Conferences for 2017 | Inc.com

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.<p>If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet …

Marketing

A behavior expert explains why making fun weekend plans can actually ruin your weekend

Have you ever found yourself dreading a leisurely activity you had eagerly scheduled days or weeks in advance?<p>I first caught myself doing this a few years ago when I was traveling home to Turkey. I had excitedly made plans to meet up with some old friends. But to my surprise, as the date …

Consumer Behavior

5 Stages of love: Are you stuck at stage 3?

After 40 years as a marriage and family counselor, psychotherapist Jed Diamond claims to have discovered what makes a relationship real and …

Love

Marketing School | Digital Marketing | Online Marketing: 7 Elements of an Effective Marketing Report | Ep. #161

00:27 - Today’s topic: <i>7 Elements of an Effective Marketing Report</i><p>00:45 – First, have high-level goals<p>01:08 – Have a different kind of threshold<br>• 01:24 …

The 6 Sales Tools You Need to Crush Sales in 2017 | Inc.com

If you haven't updated your CRM in a while or are still using the same intelligence technology you installed 5 years ago, you're leaving money on the table.<p>As technology continues to grow and become smarter, agile businesses need to constantly look for new ways to increase sales. Tools that didn't …

Customer Service

This Easy, DIY Magnet Frame Won’t Damage Your Posters

Frames can be expensive, especially for large posters or art, but some DIY options either take a long time and lots of materials or don’t look great. …

DIY

9 Podcasts to Make You a Better Marketer in 2017 | Inc.com

Though podcasting has been around since the early '00s, 2016 was arguably the year of the podcast, with so many great ones hitting high points, with more and more terrific luminaries joining the medium.<p>For those of us looking to bring our ability to succeed to an entire other level, here are the …

Marketing

A case for simple logos. When complexity is too much

A Case For Simple Logos<p>A graphic illustration on why simple is (usually) better<p>At one time or another, every designer has heard these heart-wrenching …

The New Era Of Media: Visual Public Relations

If your company does anything at all in media (and of course you do, or soon will), prepare to have your mind blown by the following data from Serena Ehrlich, Director of Social and Evolving Media for Business Wire: Today’s consumers have changed in some significant and fundamental ways. Your …

Infographics

Every Marketing Tool You Need to Know About | Inc.com

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.<p>But the sheer number of available tools can also be …

Marketing

Scientists explain how happiness makes us less creative

Corporations intent on making employees more engaged and creative are focusing on happiness as the answer. Chief Happiness Officer is an actual job at many companies.<p>But most scientists say that creativity calls on persistence and problem-solving skills, not positivity. Computational scientist Anna …

Creativity

Creating a style guide for...Everything!

Dealing With Opt-In Problems Head-On: Email Marketing Lessons from Ichabod Crane

Retail marketers are approaching one of their busiest times of year -- the holiday shopping season -- and it's easy for them to get caught up in the stress of this planning period and lose their heads, much like the Headless Horseman in "The Legend of Sleepy Hollow."<p>One of the most vital elements …

Marketing
Literature

10 Online Marketers to Follow for Inspiration and Growth

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to distinguish between the …

Marketing

15 Social Media Podcasts to Take Your Marketing Skills to the Next Level

Take it from the pros -- these podcasts will help boost your social media presence.<p>This story originally appeared on Buffer<p>What should you do if you want to become the best at what you do?<p>There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it …

Marketing

Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel

Brought to you by Entrepreneur Network<p>What content should you be creating at each stage of the content marketing funnel? Learn how to create content that gets your audience to know, like and trust you! In this video, marketing expert Salma Jafri shows how you can use a funnel strategy to organize …

Marketing

The Ultimate Road Trip: Ireland's Wild Atlantic Way

Road trip season may be dwindling, but there’s still time to get behind the wheel and have a whirlwind adventure. While North America is no stranger …

Ireland