Carmen Sognonvi

110 Flips | 1 Magazine | 4 Following | 4 Followers | @carmensognonvi | Shares tips on running a bricks-and-mortar local business at http://carmensognonvi.com. Owns Urban Martial Arts in Brooklyn, NY.

7 Best Business Blogs for Local Business Owners | Carmen Sognonvi

How to Effectively Build an SEO Campaign From The Ground Up

I was speaking at a conference the other day, and someone asked me an interesting question…<p>If you were to start optimizing a site for search engines …

How to Get Sales and Marketing on the Same Page

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales.<p>Now it might be tempting to …

Internet Marketing Strategy

x<p>Get The Social Triggers Newsletter... It’s FREE!<p>Just enter your name and email below.<p>We hate spam. We’ll never do it.<p>GET WITH THE FREE PROGRAM, WILL …

10 Ways to Develop a Mastery Mindset

In today’s world of hacks, shortcuts and instant money-making blueprints, I think we have lost appreciation for slow-brewing mastery in our …

Do the Thing You're Terrified to Do | Carmen Sognonvi

The contrast of small business

<i>Yesterday my friend Chris Brogan asked if he could write a guest post about what he’s learned growing his own business. I had already planned today’s</i> …

What to Consider When Creating Responsive Design-Friendly Content

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many small-business websites were created to look gorgeous on a full-size computer monitor. But with more people accessing the web over mobile devices, it's no longer one-size-fits-all.<p>One of the more efficient and effective …

Web Design

Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.

When I was a college student interning in Washington, D.C., a senior manager, Bridgett, made a habit of treating each intern to lunch over the summer. When my turn rolled around, it was no surprise that Bridgett proved an adept conversationalist and an excellent host.<p>Several weeks after I’d …

Google+ Local Bible for SMBs

If you’re a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places …

When You Travel For Work, Your Kids Benefit More From Stories Than Souvenirs

The MAKERS series is a documentary video project of epic scope that would never have seen the light of day if not for the commitment of filmmaker Dyllan McGee.<p>McGee traveled all over the United States interviewing dozens of women who played a role in the feminist movement and found herself …

Kids

How To Get Customers - Local Business Marketing | Carmen Sognonvi

Put People First - Reflections from Kip Tindell, CEO, The Container Store

<i>“You can build a much more wonderful company on love than you can on fear.”</i><p>– Kip Tindell<p>Kip Tindell’s philosophy of business is very straightforward: …

4 Ways to Get a New Employee Off to the Perfect Start

That interview you had right before you made the job offer? It's not enough. Here are four things you must do on a new hire's first day.<p>You work hard to find, interview, and hire the right employees. They have great skills, great experience, and great attitude.<p>So once they're hired... turn them …

Employment

Don’t Let Your Strengths Become Your Weaknesses

Perhaps the biggest fad to sweep through management in the last decade was the strengths movement. Its message was that you should build on natural talent to maximize strengths rather than try to improve weaknesses. It was the brainchild of Donald Clifton, the late grandfather of Positive …

Why Your iPhone Addiction Is Snuffing Your Creativity

Having a stimulation fix in your pocket isn’t always the best for you. In praise of the power of boredom.<p><i>Are tweets, statuses, pins, pokes, and pixels dominating your life? This week, as part of our #unplug series, we’re re-posting some of our most popular stories from the archives, with a special</i> …

Improve Customer Experience in Just 5 Minutes | Carmen Sognonvi

Become a public speaking pro: learning how to present the next great idea

Help Your Clients Define It and Create It

We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting …

How to Be Your Own Professional Organizer: 10 Top Tips from the Pros

We can all use a little organizing reminder every now and again; I know I do. I always start out with the best intentions, and then they fall by the …

Here is why SEO is not for Small Business Owners

Before I start, I want to clear up one thing. This post is not an attack on SEO (heck SEO is my middle name). This post is not meant to discourage …

The Psychology of Personalization: How Restaurant Servers Increased Tips by 23 Percent (Without Changing Service)

When it comes to customer service, small changes can have a big impact.<p>One of the most critical periods of the process is the follow-up after …

[Video Response] How To Get Clear On What Your Clients Need Most | Carmen Sognonvi

Understanding Google’s Author Rank and How to Use it in Your Content Marketing

<b>What is Author Rank?</b> <b>How will it affect my Content?</b> <b>How do I build my Author Rank?</b><p>If you’re into Content Marketing, chances are you’ve been asking …

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5 Reasons You Should STILL Create Facebook Tabs for Your Page

When Facebook Timeline for Pages was rolled out about a year ago, it sure seemed like the tabs (or apps) area immediately under the Cover Photo would …

Three Myths about What Customers Want

<i>This post is the last in a three-part series.</i><p>Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found …

Get Local Customers Even Without a Storefront | Carmen Sognonvi

A Scientific Guide to Saying “No”: How to Avoid Temptation and Distraction

Learning how to say no is one of the most useful skills you can develop I found, especially when it comes to living a more productive and healthy …

Leonardo Da Vinci