Carlton Jefferis

24 Added | 1 Magazine | 1 Like | 6 Following | 4 Followers | @carltonj | Co-founder of The Digiterati

Apple’s Tim Cook Delivers Blistering Speech On Encryption, Privacy

Yesterday evening, Apple CEO Tim Cook was honored for ‘corporate leadership’ during EPIC’s Champions of Freedom event in Washington. Cook spoke remotely to the assembled audience on guarding customer privacy, ensuring security and protecting their right to encryption.<p>“Like many of you, we at Apple …

Privacy

What If Facebook Actually Paid People For Content?

I know this sounds crazy, but what if authors and artists didn’t just pump their work into Facebook for free? Yeah, it built the pipes, but that doesn’t mean the water’s not worth money. The content keeps people coming back to Facebook’s News Feed, which is filled with expertly targeted ads. Right …

Track Down

The full-stack employee

Nearly two years after I left Google, I’m starting to understand what’s going on in the professional sphere. The conventional seams between …

Google Hangout

Facebook’s New Ads Automatically Show A Business’ Products That You’ll Want Most

You’ve probably seen plenty of products advertised on Facebook, but today the company is announcing a new unit called product ads, with features aimed specifically at helping businesses sell their products.<p>The big difference is that the ads are dynamically optimized, meaning that the products you …

eCommerce

Facebook Says Advertisers Should Only Pay For Ads That Actually Get Seen

Here’s a crazy idea: Online ads are only worthwhile if they’re actually seen by human eyes.<p>Actually, that might seem pretty obvious, but even though there have been efforts to move in this direction, the industry has historically focused on ads served. That means they’re counted even if they’re at …

Advertising

IFTTT Launches 3 “Do” Apps To Automate Photo Sharing, Tasks, Notes; Rebrands Main App “IF”

IFTTT made its name in the tech world with a platform for “Recipes” that people could use to automate online and mobile actions in and between different apps and services — developer mechanics, simplified. Today, IFTTT is unveiling the next step of its strategy to take its tech more mainstream.<p>It’s …

Apps

LinkedIn Expands Marketing Platform With Off-Site Ads And New Lead Targeting Tools

LinkedIn is launching an expanded version of its Marketing Solutions platform today. There are new products, an expansion beyond Linkedin Itself, and a broader vision for helping advertisers reach potential customers throughout the sales cycle.<p>The platform now has five main pieces — LinkedIn Lead …

Marketing

Google, Microsoft, and Amazon are paying to get around Adblock Plus

Some of the web's biggest companies have been paying to get around Adblock Plus, according to a new report from <i>Financial Times</i>. Microsoft's Bing search ads and Taboola's "recommended links" box are among the ads that are currently slipping through Adblock Plus's filter, and <i>FT</i> confirms that it's the …

Digital Advertising

Data And Commerce Elope, Birth Unicorns

<b>Editor’s note:</b> <i>Levi King is the CEO and co-founder of Creditera and was previously president and co-founder of Lendio.</i><p>First we went online to learn. Then we naturally started buying stuff. Smart retailers learned to target us based on our behavior. We searched and they reacted through pay-per-click …

Credit Karma

Twitter really doesn't want its top users to share Instagram links anymore

Twitter has a message for its top users: Stop sharing Instagram links.<p>The social network sent out prompts Thursday to a batch of its high-profile …

Twitter

Facebook: Video posts have increased 3.6X year-over-year

Over the past few months, Facebook has worked to make native video (not linking to Vimeo or YouTube) a primary vehicle for brands and pages. The …

Pew report: Instagram use growing quickly, Facebook stagnant

According to the Pew Research Center’s 2014 social media report, there has been no growth from 2013 in Facebook usage among U.S. adults polled, while …

How Facebook says you should handle a social crisis

Why not take it from the horse’s mouth?<p>A couple years ago, the CMO of a major restaurant chain called me in a midnight panic. A server got fired for …

Ello Pretends It’s Not Over With Video And Music Launch

Already-forgotten, anti-Facebook social network Ello today launched the ability to share music and video clips in its feed, but that won’t matter.<p>Here in September gone in September, Ello hoped to dethrone Facebook by … not having ads. But while hipsters had fun hating on Zuck’s creation for a few …

Gullibility

How The Sharing Economy Will Impact Marketing

<b>Editor’s note:</b> <i>Anji Ismail is the CEO and co-founder of DOZ, a curated marketplace that connects brands with the digital marketing experts around the globe.</i><p>It’s hard to find a space that the sharing economy hasn’t touched. It’s already influenced transportation (Uber and BlaBlaCar); lodging …

Marketing

Snapchat’s Pricey Ads Could Be Too Pricey

AdWeek recently reported that Snapchat is asking brands for $750,000 per day to run its new “my story” ads. Some would argue that Snapchat’s unique ad format, engagement tactics, demographics, and immediacy make for an interesting experimental advertising opportunity. Others say that $750,000 is a …

McDonald's

Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Users

Facebook is still the most popular social network, but its growth has slowed in the U.S., according to a new report out this morning from the Pew Research Center. Meanwhile, more Americans are now using multiple social media sites, allowing platforms like Twitter, Instagram, Pinterest and LinkedIn …

Pew Research Center

Facebook: Video posts have increased 3.6X year-over-year

Over the past few months, Facebook has worked to make native video (not linking to Vimeo or YouTube) a primary vehicle for brands and pages. The …

Advertising

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter

Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their …

Is YouTube The Yahoo Of 2015?

<b>Editor’s note:</b> <i>Jess Kimball Leslie is a writer based in New York. She is working on a collection of essays about life after the Internet.</i><p>The great story of Silicon Valley: A company, once ahead of its time, ceases to innovate for almost a decade while continuing to make billions off its legacy …

Internet

A Teenager’s View on Social Media

Written by an actual teen<p><b>I read technology</b> articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, …

Social Media