Carlos Zapf

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Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car …

Die lange Reise der Virals - warum die besten Ideen der Welt 100.000 Jahre alt sind

<b>Wenn am Donnerstagabend beim ADC-Festival die begehrten Nägel für die kreativsten Werbekampagnen des Jahres vergeben werden, dann wird sicher auch</b> …

Masters of Sound Explain the Art of Music Supervision and Sound Design at Tribeca

Ever since the creation of the talkie, music and sound have been among the most vital elements in filmmaking (and even silent films frequently had …

Porn for the Whole Family

Brian Steinhoff created the series ‘Porn for the Whole Family’ which combines the most banal of interior decor with the most (at least, allegedly) …

Manhattan’s Godzilla-Sized Billboard Models Dwarf Passersby in this Amusing Photo Series

NYC-based photographer Natan Dvir, with his series <i>Coming Soon</i>, has captured a bizarre interplay between Godzilla-sized models and regular-sized …

Publishers bring native ads to their comment sections

Native advertising, the ad format du jour, has been an effective way for publishers to make money, ostensibly without interfering with the reader …

After Effects Tutorial - Screen Replacement (Motion Tracking w/Mocha)

How We Made A Viral Video Of Strangers Kissing And Increased Sales By Nearly 14,000%

For the last 3 years, our clothing label Wren has created short videos that accompany the launch of each season's collection. We've always tried to make them fun, sexy and cool, but this is the first time we tried to make one that one was truly worth sharing.<p>First, here's what happened last week. …

The 20 best graphic design books of 2014 so far

Looking for something good to read? Here's a quick overview of the top design books released so far this year, from typography to illustration to …

Ads of the World™

KFC's Hot & Spicy Campaign<p>Advertising Agency: Ogilvy & Mather, Hong Kong<p>Highlight<p>New Play-Doh Outdoor Campaign<p>Advertising Agency: DDB, Colombia<p>2018 …

Target Disastrously Photoshops Teen Swimsuit Model

A Target swimsuit model is the unfortunate victim of bad Photoshop.<p>The model, featured on Target's website, looks fine until you zoom in a bit.<p>"Really, really poor job at cutting into the waist and arm, as well as a hamfisted attempt at cropping out an artificial thigh gap on the model," writes The …

Here’s what success looks like in a post-pageview world

<i>Jason Kint has been a senior digital media executive for two decades. He is currently launching Trust Matters to increase the level of trust in the</i> …

Advertisers 'Are Now Openly Talking About Their Discontent' With Facebook

This time, he says in a new blog post, a recent change Facebook made to reduce the "organic reach" of advertisers' posts — the percentage of their fans who see them — makes advertising on the social network no longer worth it:<p>Is there any doubt now that Facebook has abandoned social marketing, and …

Native Advertising Is Becoming The Essential Social Ad Format

On mobile, the stream is the experience, and native advertising is the <i>only</i> type of ad served.<p>For a recent report, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks, and social media analytics experts to …

Why Apple chose Tumblr for its social media debut

Apple is famous for ignoring social media. Now, it’s finally debuted its core brand on a social platform, and it’s not Facebook or Twitter but Tumblr …

Social Media Demographics: The Surprising Identity Of Each Major Social Network

In a recent report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted …

Pornhub Is Planning A National Advertising Campaign — And It Wants You To Help

Far from shying away from the limelight, the site is holding an open contest asking people to submit their best ideas for clever, safe-for-work advertising to run on television, in magazines, and on the Web. The winner will be awarded a one-year contract to be the site's first creative …

"Opening your ears to better music." See all ads: http://adsoftheworld.com/taxonomy/brand/shapam_955fm

Here's Why Snapchat Shouldn't Be Counted Out As A Platform For Marketers And Businesses

Snapchat is a good example.<p>When the service debuted many assumed a disappearing photo messaging app could only catch on among a small handful of bored teenagers. And it would certainly never be able to make money. What brand would want to pay for ads that eventually disappear?<p>But a new BI …