Carlos Pacheco

Netflix magic market number larger than big cable company’s magic market number

Netflix’s market cap is now larger than Comcast, which is pretty much just a symbolic thing given that the companies are valued very differently but is like one of those moments where Apple was larger than Exxon and may be some kind of watershed moment for technology. Or not.<p>A couple notes on this …

Vevo could have been ‘an existential threat’ to YouTube, but YouTube won in the end

The music business thought about building its own YouTube competitor. Instead, it’s letting YouTube do what YouTube always wanted to do.<p>Vevo, the music industry’s attempt to create its own video hub, isn’t dead. But it doesn’t look very healthy for the company, which launched nine years ago.<p>A …

Snapchat ranks dead-last in a new advertising poll — and it shows how little progress has been made since its IPO”

Snap Inc. has struggled over the past year since its less-than-impressive IPO in 2017, and social media marketers taking notice are taking their business elsewhere.<p>As this chart from Statista shows, marketers were only slightly more keen to work with Snapchat in Q1 of this year than they were in …

YouTube is experimenting with a ‘personalized order’ of user’s subscription feed

Putting aside all of the controversy surrounding YouTube and its “adpocalypse,” one issue users have been experiencing is not finding new uploads in their subscription box. According to YouTube’s Twitter account, the platform is currently experimenting with new ways to show new content in the sub …

Vevo to phase out standalone mobile, TV apps, making YouTube its main gig

From now on, you'll probably only know Vevo as a watermark on YouTube music videos. (If that's not the case already...)<p>Music video streamer Vevo will be phasing out parts of its standalone apps, making YouTube even more dominant in how people watch its catalog of thousands of official music videos, …

Alexa recorded a woman’s private conversation and sent it to a random contact

It’s every smart home speaker owner’s worst nightmare: a private message recorded and sent to a recipient without their knowledge. But that’s what happened to a Portland woman, who told CBS News affiliate Kiro-TV that her Amazon Echo recorded an audio clip of her conversation and sent it to a …

How Cardi B Used Social Media to Take Over the World

YouTube TV is the kind of cable-killing TV experience Apple promised us but failed to deliver, analysts say

YouTube is doing to TV what should have been done — and could have been done by Apple — awhile ago, according to Toni Sacconaghi Jr. and Corry Wang of research firm AllianceBernstein.<p>On Monday, the analysts released a witty and persuasive report applauding YouTube TV, Google's challenger to cable …

YouTube is experimenting with channel sponsorship and Patreon should be worried

Cutting out the middleman<p>For many, the YouTube gold rush is over, and has been for some time. There are a whole bunch of reasons for this, not least …

The Mystery of the $70 Hoodie That’s All Over Facebook - WSJ

By<p>Khadeeja Safdar<p>Khadeeja Safdar<p>The Wall Street Journal<p>Biography<p>@khadeeja_safdar<p>KhadeejaSyedaSafdar<p>Google+<p>khadeeja.safdar@wsj.com<p>Liz Carlson forked over $70 for a “heavyweight cotton” hoodie after seeing an enticing ad on Facebook FB -0.54% that claimed it had “the softest interior we’ve ever …

Infographic: The state of digital marketing

Digital marketing has become an essential part of communicators’ portfolios.<p>With new technologies changing what PR pros and marketers can achieve …

With Facebook Live views falling, BuzzFeed looks to Twitch

Since the start of the year, BuzzFeed noticed significant decreases in Facebook Live video views on its News channel, pushing the team to find other …

YouTube May Bring An Abbreviated Version Of Its Content ID Copyright Tool To The Masses - Tubefilter

<b>YouTube</b> is beta testing a new feature called <b>Copyright Match</b> that would bring an abbreviated version of its <b>Content ID</b> tool to the masses.<p>In a sneak …

YouTube is making big changes to attract bigger advertisers, but some YouTube stars tell us they’re getting caught in the crossfire

Over the last several months, YouTube had been gradually rolling out new policies and restrictions regarding which videos were, or were not, eligible to generate revenue for their creators.<p>In many cases, this so-called demonetization means that YouTube pulled the rug out from under many content …

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, …

This former ad agency CEO says the ad industry has 3 major delusions holding it back

Hoffman has become known as the "Ad Contrarian." He sold his firm in 2013 and since then the caustic, but funny ex-ad man has made a name for himself in critiquing the ad business.<p>Speaking at the Shift 2016 conference in London on Tuesday, he said that there are three major misconceptions clouding …

YouTube channels are seeing a lift in live video viewership

The live video pendulum has swung from Facebook back to YouTube.<p>News publishers and gaming creators have noticed a recent viewership surge for live …

YouTube is going to charge more to see ad-free shows like ‘Cobra Kai’

YouTube Music is launching Tuesday, and YouTube Red is going away. It’s being replaced by YouTube Premium, and it will cost extra.<p>YouTube is getting ready to launch a new version of its music service — and at the same time it is getting ready to charge more to see original shows like a “Karate Kid” …

YouTube adds a new section for displaying additional credits for songs

Starting today, YouTube will now provide additional information for songs with a section called “music in this video,” found within the “show more” area that can be expanded underneath videos.<p>The new “music in this video” section will be available on over half a billion videos, and it will provide …

‘Cobra Kai’: YouTube Red’s ‘Karate Kid’ Sequel Outperforms Netflix, Hulu Shows

Does YouTube Red have its first hit series?<p>“Cobra Kai,” a TV offshoot of the “Karate Kid” film franchise, has outperformed all of its streaming …

Why Traditional TV Is in Trouble

Television networks will draw hordes of advertisers to New York City this week for their annual bonanza of presentations and parties, a decades-old tradition known as the upfronts that is meant to dazzle marketers and loosen their purse strings.<p>New shows and top talent will be pitched from the …

Advertisers show up for YouTube despite brand safety concerns

Advertisers from Fortune 500 companies, like Kellogg’s and Wendy’s, appeared as part of YouTube’s annual “Broadcast” advertising presentation …

The Yellow $: a comprehensive history of demonetization and YouTube’s war with creators

Ever changing rules not only threaten YouTubers income, but the platform’s creative soul<p>YouTube was born more than a decade ago with the intention to give a growing online audience a seamless interface in which to upload <i>video</i> — a catch-all that would be defined a few years later by limitless …

Apple Plans to Sell Video Subscriptions Through TV App

Apple Inc.’s plan to reinvent cable TV is starting to look a lot like the strategy of its rival Amazon.com Inc.<p>For the first time, Apple plans to …

You don’t need a paywall if you have cool ads, The Outline CEO Josh Topolsky says

“It’s like people built the Model T and were like, ‘That’s as good as a car is ever going to get!’”<p>The New York Times saved itself by switching to an online subscription model, and almost everyone in digital media is following suit — so, paywalls are the future! Right?<p><i>Uh, no</i>, says Josh Topolsky. As …

One of YouTube’s biggest creators just launched a video-based app off-platform

Philip DeFranco has a new way to connect with his fans<p>YouTuber Philip DeFranco hasn’t been shy about voicing his problems with the often-changing platform. “I am tired of trying to work with the alcoholic, negligent stepfather that is YouTube,” he said in a video published in April. Now, he’s …

Google offers developers a free 4K HDR Android TV streaming dongle

Could this be the prelude to a consumer version?<p>It turns out that the Google-branded Android TV dongle that showed up at the FCC awhile back isn’t a consumer product. Instead, Google is offering it to developers as a reference product for testing their TV applications on. You can apply to receive …

YouTube is using a new deal with Vevo, the music labels’ video venture, to boost ad sales

Good for YouTube, and for the music labels. What about for Vevo?<p>The world’s biggest video site is also the world’s biggest music video site. Now it wants to start making more money from those clips.<p>Google’s YouTube has a new deal with Vevo, the music video venture owned by two of the world’s …

The Truly Social Podcast by Tara Hunt and Carlos Pacheco on Apple Podcasts

Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront

A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to …