Carlos Pacheco

YouTube and content strategist, news addict, disrupting media, tech, start-ups, video games, self-quantifing addict.

Magazines

Flips

Apple
Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’
Recode - Rani Molla
Until we invent something that wouldn’t be possible without voice, we’re just repurposing online content for our ears. You can soon, if you insist, talk to your microwave — and it will listen. Amazon announced
Google Home
Here’s what people are really doing with their Alexa and Google Home assistants
VentureBeat - Arte Merritt, Dashbot.io
I’m a strong believer in conversational interfaces — especially voice. Conversation is the natural way humans communicate, and it’s the future of human-computer interaction. If you remember the videos
Amazon Echo
Analyst: Amazon Echo owns 75 percent of global smart speaker market
marketingland.com - Greg Sterling
Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That …
Advertising Industry
YouTube is now showing ad-supported Hollywood movies
Ad Age - Garett Sloane
Last month YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including "The Terminator" …
Technology
Netflix is testing a cheaper mobile-only plan in Malaysia
Engadget - Mallory Locklear
The company recently said it was planning to test lower cost options. Earlier this week, Netflix CEO Reed Hastings told Bloomberg that the company was planning to test a cheaper version of its streaming
Social Media
Top YouTube creators call out defunct Defy Media for shady practices
The Verge - Julia Alexander
Both the company and its multichannel network YouTube creators like Shane Dawson, Ryland Adams, and Smosh co-founder Anthony Padilla have called out digital network Defy Media following its closure for
Customers
The funnel is dead. Long live the consumer decision journey - The Economist Intelligence Unit (EIU)
The Economist
This blog was written by David Edelman and Francesco Banfi from McKinsey & Company Nearly three quarters of companies believe their budget for …
Advertising Industry
‘We wanted people to know we were big’: How Defy Media went from YouTube heavyweight to abrupt shutdown
Digiday - Sahil Patel
Life was good for Defy Media in early 2017. The digital media company behind YouTube heavyweights such as Smosh and Clevver had just raised a $70 …
Pew Research Center
Welcome to the Age of the Hour-Long YouTube Video
WIRED - Emma Grey Ellis
One month ago, a dog I have never met died. His owners are YouTubers Simon and Martina, a Canadian couple who make videos about the delicious food …
Branded Content
The Two Simple Questions That Drive a Great Strategy
linkedin.com
In my last video and column, I brought up the plethora of terrible, same same, bland, regurgitated content that tries to pass itself off as branded …
The Two Simple Questions That Drive a Great Strategy
trulysocial.ca
TV
TV streaming services see 212% jump in viewing hours over past year
TechCrunch - Sarah Perez
Live streaming TV services, like Sling TV, PlayStation Vue, Hulu with Live TV, and others, are gaining steam in the U.S. as more consumers cut the cord with traditional pay TV. According to a new report
Analytics
Facebook Introduces Advanced Analytics: Measure Page Level Actions
searchenginejournal.com
Facebook is rolling out advanced analytics, giving page admins the ability to measure performance beyond post level. Page admins can now view more …
Technology
Disney's new streaming service to launch in 2019
thehill.com - John Bowden
Disney's new video streaming service Disney+ will launch late next year with two live-action series exclusively available on the platform, the …
Half of YouTube viewers use it to learn how to do things they’ve never done
The Verge - Patricia Hernandez
Some of us are on there just to pass the time, though The first time I put on a tie, I loaded up a YouTube video. Any time I want to do something new in a program like Ableton, Premiere, or Photoshop,
Four Square
Foursquare can now measure impact of TV ads on offline store visits
marketingland.com
en_US article The company can also measure multiple channels, including TV, and their effect on offline consumer …
Technology
Defy Media, home of YouTube superstars Smosh, is shutting down
The Verge - Julia Alexander
Also home to Smosh Games and Clevver Smosh, Smosh Games, and Clevver are some of YouTube’s most popular channels, but their teams are looking for a new studio in the wake of news that their parent company,
Technology
Roku’s Ad Business Keeps Growing Rapidly, but Q3 Results Still Made Some Investors Nervous
Variety - Janko Roettgers
Roku continues its transition from a hardware company to one that primarily makes money with advertising at a rapid pace. The company revealed …
Technology
Comcast is developing a video-streaming platform for broadband-only customers
CNBC - Alex Sherman
Comcast plans to roll out a new product for broadband-only subscribers that will allow customers to aggregate certain streaming apps, including …
Podcasting
Please Fix Podcasting Before It Jumps the Shark
foliomag.com - Steve Smith
You know a pop culture trend is truly mainstream once "Saturday Night Live" parodies it. That happened a few seasons ago, when the late-night staple …
Pew Research Center
Millennials Infographic
goldmansachs.com
coming of age One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; …
Branded Content
Podcast: Why Does Branded Content Fail?
trulysocial.ca
Influencer Marketing
Influencer marketing is bullshit
TNW - Matthew Hughes
Pop quiz time: What’s estimated to be worth between $5 and $10 billion by 2020 and is (at least, in my humble opinion) largely bullshit? Answer: Influencer marketing. Blockchain and cryptocurrency news
Tech Trends
Streaming exclusives may have revived piracy
Engadget - Jon Fingas
After years of decline, BitTorrent use is back on the rise. Services like Netflix and Amazon Prime Video were supposed to eliminate a large amount of online piracy, and to a degree they have. Why steal
Fashion Week
An Instagram influencer was sued for failing to wear Snap Spectacles in public
Quartz - Jenni Avins
Please picture this case in front of Judge Judy. Luka Sabbat, a 20-year-old actor and model with over a million Instagram followers who recently went out in public with a Kardashian—all qualities that
Advertising Industry
‘Shows for nobody’: Facebook Watch has moved away from early short-form video formats
Digiday - Sahil Patel
Facebook says it wants Facebook Watch programming that’s unique to its platform — with big names and built-in distribution, if possible. That …
Branded Content
Why Branded Content Doesn't Work
trulysocial.ca - Tara Hunt
Why branded content doesn’t workOver and over again, I see people posting statements like: "Ugh, we don't need any more branded content."*And though, …
List-Worthy
YouTube is closing the gap with Twitch on live streaming, report finds
TechCrunch - Sarah Perez
Twitch continues to dominate the live streaming market, with approximately 2.5 billion hours watched by viewers in the third quarter of 2018, according to a new industry report out this morning. While
Advertising (UK)
Mark Ritson: Broadcasters must join forces to beat Amazon and Netflix
marketingweek.com - By Mark Ritson
From the moment she was appointed, the word on the street about Carolyn McCall has been positive. The new chief executive of ITV was formerly the …

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Flips

Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’

Here’s what people are really doing with their Alexa and Google Home assistants

Analyst: Amazon Echo owns 75 percent of global smart speaker market

YouTube is now showing ad-supported Hollywood movies

Netflix is testing a cheaper mobile-only plan in Malaysia

Top YouTube creators call out defunct Defy Media for shady practices

The funnel is dead. Long live the consumer decision journey - The Economist Intelligence Unit (EIU)

‘We wanted people to know we were big’: How Defy Media went from YouTube heavyweight to abrupt shutdown

Welcome to the Age of the Hour-Long YouTube Video

The Two Simple Questions That Drive a Great Strategy

The Two Simple Questions That Drive a Great Strategy

TV streaming services see 212% jump in viewing hours over past year

Facebook Introduces Advanced Analytics: Measure Page Level Actions

Disney's new streaming service to launch in 2019

Half of YouTube viewers use it to learn how to do things they’ve never done

Foursquare can now measure impact of TV ads on offline store visits

Defy Media, home of YouTube superstars Smosh, is shutting down

Roku’s Ad Business Keeps Growing Rapidly, but Q3 Results Still Made Some Investors Nervous

Comcast is developing a video-streaming platform for broadband-only customers

Please Fix Podcasting Before It Jumps the Shark

Millennials Infographic

Podcast: Why Does Branded Content Fail?

Influencer marketing is bullshit

Streaming exclusives may have revived piracy

An Instagram influencer was sued for failing to wear Snap Spectacles in public

‘Shows for nobody’: Facebook Watch has moved away from early short-form video formats

Why Branded Content Doesn't Work

YouTube is closing the gap with Twitch on live streaming, report finds

Mark Ritson: Broadcasters must join forces to beat Amazon and Netflix