carli decarlo

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Three Questions Every Brand's Story Must Answer

Content marketing is enjoying its moment in the sun. With the expectation—and added pressure—for brands to create more more content, now is a good …

TV Is Dying, And Here Are The Stats That Prove It

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.<p>Media stock analysts Craig Moffett and Michael Nathanson recently noted, "The pay-TV industry has …

Snapchat Could Actually Help You Get A Job (But Not Just Any Job)

But social media and word-of-mouth marketing firm Likeable recently started accepting Snapchats from job applicants.<p>That's because the agency's bread and butter is social, Likeable Media Director of Talent Brian Murray tells Business Insider.<p>For a little while now, Likeable has allowed applicants …

How Location Targeting Is Transforming Retail

How can you tell if those tiny ads actually work? And how do you connect them with what people do in real life? Most importantly, how do you make things easier for the customer? Seattle-based Placed is trying to solve all of those problems by collecting billions of data points from people's mobile …

eCommerce

7 Ways Mobile Will Change Business In 2014

In 2011, Microsoft Tag predicted mobile Internet use would surpass desktop Internet use by 2014. As 2013 winds down, it’s clear mobile Internet use is at an all-time high, with 63 percent of all cell phone owners admitting they use those devices to go online. The number of consumers who say they …

Rise Of The Renter Class: In A Spotify World, Need We Own Anything?

My family and I are in the process of moving. Always stressful, moving is made more so by the realization that we own far too much, and need to dump a lot of what we once thought essential. There’s an overflowing dumpster in our driveway that can attest to just how little ownership was actually …

This Data On People Ending Their Internet Subscriptions Will Terrify Broadband Providers

But the numbers contain the glimmer of something scarier for the cable and broadband supply businesses: Time Warner lost internet subscribers, too — 24,000 of them. Analysts were expecting a net addition of internet subs, 46,100 of them.<p>That's a rare phenom: We're used to seeing "cord-cutters" give …

The 1 Thing You Must Do In Every Job Interview

I recently interviewed an excellent candidate for a position at our growing startup, Likeable Local. The woman had an incredible resume, an …