Sarah Dawson

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Dekko wants to take augmented reality beyond a 'marketing gimmick'

US startup Dekko has raised $3.2m of funding to fuel its ambitions for technology that it describes as a "visual layer for wearable computing devices".<p>It sounds (and looks) like augmented reality technology, but that's not a phrase the company's chief executive Matt Miesnieks likes to use.<p>"We're …

Will Wright at Augmented Reality Conference: Don’t Augment Reality, Decimate It

“More than augmented reality, I want customized reality.”<p>— Will Wright, creator of Sim City and The Sims, speaking at the Augmented World Expo Jun. …

IKEA catalog uses augmented reality to give a virtual preview of furniture in a room

To use the new service, customers will need to download the free 2014 IKEA Catalog App for iOS or Android. After launching the app, a smartphone or …

Google Glass OpenGlass App Offers Real-time Augmented Reality (video)

OpenGlass has this week unveiled a new application they have created by the same name which has been specifically designed to add real-time augmented …