First-Time Candidates
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Facebook's January changes will affect local campaigns. Candidates often hope they can reach voters organically through their facebook page -- that's always been difficult, and it's going to be more difficult now.
In addition to door knocking, add digital to your GOTV efforts.
Answer: a lot. But a word of caution -- ignore the huge numbers in the article and think about your district. Reaching millions of people who don't vote won't help...reach your targeted voters enough times that they understand your message.